Let’s Beat Cyberbullying Together this Pink Shirt Day

This Pink Shirt Day, Be KindFebruary 27 is Pink Shirt Day, a Canada-wide show of force against bullying. We’re proud to help increase awareness of the anti-bullying movement, and promote one of the values we hold dear: kindness.

Pink Shirt Day got its start in Nova Scotia in 2007 when a group of Grade 9 boys took a stand against bullying by wearing pink shirts to school after a friend of theirs was bullied for doing the same.

The movement took off across the country and around the world.

The focus of this year’s Pink Shirt Day is on cyberbullying, an issue which can affect everyone, but which is particularly challenging for teens.

One in three Canadian youth admit to having been cyberbullied.


6 Ways You Can Help Combat CyberbullyingPink Shirt Day

Here are six great ways to combat cyberbullying on February 27 and everyday:

  1. Stop and think before you post. Ask yourself if what you’re about to post is true, helpful, inspiring, necessary, and kind
  2. Fill your friends’ social media walls with positive messages
  3. Stand up to bullying behaviour when you see it happening
  4. Tell a trusted friend or adult about cyberbullying — whether it’s happening to you or someone else
  5. Parents: monitor your kids’ online activities closely
  6. Participate in Pink Shirt Day by wearing something pink to show that you do not condone cyberbullying


London Drugs is a Proud Supporter of Pink Shirt Day

Get Your Pink Shirt Day Shirt at London DrugsWe’re proud to support Pink Shirt Day, and have helped raise more than $1.4 million for the CKNW Kids’ Fund supporting a variety of community organizations.

Official Pink Shirt Day T-shirts are available at all London Drugs locations across Western Canada in youth and adult sizes.

Net proceeds are distributed through CKNW Kids’ Fund to support youth anti-bullying programs throughout Western Canada including the Boys & Girls Clubs across British Columbia, Alberta, Saskatchewan and Manitoba.

In addition to pink shirts, you can also purchase pink shirt plush bears, Be Kind toques, and pink wrist bands to raise awareness and funds to combat cyberbullying.

Together, we can beat cyberbullying!

Nice Needs No Filter on Pink Shirt Day 2018

In today’s digital world, it can be a challenge to escape online negativity, whether it takes the shape of harassment, spreading rumours, sharing embarrassing information, or posting threats. In fact, nearly one in five young Canadians aged 15 to 29 have reported being cyberbullied or cyberstalked.

For the tenth year, London Drugs is proud to once again be a part of the Pink Shirt Day campaign, which this year focuses on the unfortunate, but common threat of online bullying.

The 2018 official Pink Shirt Day t-shirt says it all: ‘Nice Needs No Filter’. It’s a message of possibility that with education and encouragement, the World Wide Web can be a more kind and positive space.

This year’s theme encourages everyone – no matter what age – to think twice before posting something negative online. Instead, let’s use the internet to spread kindness, and together, we can prevent the harm and devastation that cyberbullying causes in our communities, schools, and neighbourhoods.

Get your official Pink Shirt Day t-shirts at any London Drugs location. By doing so, you’ll be helping to support youth anti-bullying programs in BC and throughout Western Canada. These programs give youth a voice against bullying and help them build up the character, resilience, and bravery to stand up for themselves and others.

Youth and organizations continue to support Pink Shirt Day following the stand of two grade 12 Nova Scotia students in 2007. The students took action after witnessing a grade 9 student being bullied for wearing pink to school and encouraged their schoolmates to wear pink to send a message against bullying. Since then wearing pink shirts has sent a powerful message to help end bullying in schools, workplaces and communities.

As one of the first official Pink Shirt Day sponsors and now after a decade of involvement, London Drugs has helped raise more than 1.2 million dollars for Boys & Girls Clubs in Western Canada through the campaign.

Pink Shirt Day is Wednesday, February 28th. Thousands of Canadians are expected to wear pink to take a stand against bullying.

Pink Shirt Day is February 24, 2016

pink-shirt-day-2016Official #PinkShirtDay T-shirts Available at London Drugs in Support of Boys and Girls Clubs Across British Columbia and Alberta.

Canadian retailer London Drugs is proud to be the official retail partner for the popular Pink Shirt Day campaign along with organizers CKNW Orphans’ Fund in support of anti-Bullying programs. For the eighth year, London Drugs is building awareness of this powerful campaign by being the exclusive retailer of the official Pink Shirt Day t-shirts.

Pink Shirt Day will be celebrated on February 24 and thousands of Canadians are expected to turn schools and businesses into a sea of pink to build awareness against bullying. This year’s Pink Shirt Day message is “Kindness is one size fits all.”

“This year on Pink Shirt Day we are focusing on Kindness. Kindness is universal — a trait we encourage everyone to openly express every day,” said Jen Schaeffers, Executive Director CKNW Orphans’ Fund.​ “We are grateful to have the continued support of London Drugs in our funding of programs across British Columbia and Alberta that teach children the importance of kindness, empathy and compassion. Funds raised will go directly to Boys & Girls Clubs in local communities.”

The official Pink Shirt Day t-shirt is now available at 72 London Drugs locations, as well as online at www.pinkshirtday.ca. The shirts are available in both adult and youth sizes ranging from small to XXL. The shirts cost $9.80 plus applicable taxes with net proceeds supporting CKNW Orphans’ Fund and distributed to various organizations across British Columbia and Alberta. The programs funded support children’s healthy self-esteem, both with their peers and themselves. They teach empathy, compassion and kindness.

“Over the past seven years, we at London Drugs are proud to have raised more than $600,000 for Boys and Girls Clubs in Western Canada through the Pink Shirt Day campaign,” said Clint Mahlman, London Drugs Chief Operating Officer and Executive Vice President. “In 2015, supporters of the campaign purchased close to 18,000 Pink Shirt Day t-shirts from London Drugs. We couldn’t have done that without the support from our customers.”

Youth and organizations continue to support Pink Shirt Day following the stand of two grade 12 Nova Scotia students In 2007. The students took action after witnessing a grade 9 student being bullied for wearing pink to school and encouraged their schoolmates to wear pink to send a message against bullying. Since then wearing pink shirts has sent a powerful message against bullying.  

Red Cross #PinkDay T-shirts Available at Saskatchewan London Drugs

pink-shirt-dayOfficial Red Cross #PinkDay T-shirts Available at Saskatchewan London Drugs  in support of Red Cross Pink Day on February 24, 2016

London Drugs is proud to join the culture change as the 2016 Red Cross Pink Day campaign begins in Saskatchewan. Join members of the Saskatchewan Roughriders this Saturday, January 30th at our Grasslands location for an autograph signing and Pink Day launch. Roughriders in attendance will be Dan Clark, Nick Demski, and Levi Steinhauer attendance from 11:30 a.m. to 1:30 p.m. to support the Red Cross.

Pink Day is a national movement to create awareness of and prevent bullying in schools and communities. London Drugs is proud to become an official retail partner for the popular Pink Day campaign with the Red Cross.  

“London Drugs has been involved with Pink Shirt Day for years with all of our markets but we were eager to work with a local organization,” said Cory Muir, London Drugs store manager. “We are thrilled to be a retail partner for the Red Cross with this great initiative. Red Cross Pink Day shirts and wristbands are available at all four of our Saskatchewan locations. We want to encourage everyone to join us and wear pink on February 24.”

Pink Day

In 2016, Pink Day in Saskatchewan coincides with the national Pink Day campaign on February 24. Together, all Canadians will unite to bring awareness to the issue of bullying at schools and in communities. Thousands of Saskatchewan residents are expected to turn schools and businesses into a sea of pink to help raise funds for anti-bullying programs in schools and programs throughout the province.

“Pink Day is not just a way to create awareness of bullying, but also a way to give kids the tools they need to protect themselves from this type of behaviour,” said Luc Mullinder, Project Manager for Red Cross Pink Day. “Each year we see growth as more schools and organizations see the benefit of Pink Day and the positive effect it has on our youth. Our goal is to continue that effort and reach every single student with bullying prevention education.”

The shirt and wrist band combos are available for $20 plus applicable taxes with net proceeds supporting Red Cross bullying prevention programs in Saskatchewan.

Support of Pink Day has grown dramatically since 2007, following the actions of two Grade 12 students in Nova Scotia. The students witnessed a Grade 9 student being bullied for wearing pink to school and encouraged their schoolmates to also wear pink in support of this student. Since then, wearing a pink shirt has sent a powerful message against bullying. 

Pink Shirt Day is February 25, 2015

Official #PinkShirtDay T-shirts Available at London Drugs in Support of Boys and Girls Clubs Across Western Canada
CKNWOF_PinkShirt_2015_8x10Every seven minutes someone is bullied on a playground in Canada (www.bullying.org). A University of Guelph Bullying Study found that 50 per cent of Canadian school children report being bullied with 45 per cent of surveyed children feeling unsafe when they go to school. Bullying is demoralizing, lowers self-esteem and has led to shootings and suicides in Canada. Bullying happens in many different forms but its purpose is to make someone else feel bad on purpose. Through awareness and education Canadians can continue to take a stand against bullying.

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Make Some Noise Against Bullying

PinkShirtDay_ld_Cat

London Drugs is honoured to be one of the eight ways that Canadians can make some noise against bullying this Pink Shirt Day on February 26, 2014. Official Pink Shirt Day t-shirts are available in-store at London Drugs locations across Western Canada with net proceeds benefiting CKNW Orphans’ Fund in support of Boys & Girls Clubs Anti-Bullying programs. For the seventh year, London Drugs is building awareness of this powerful campaign by being the exclusive retailer of the official Anti-bullying Pink Shirt Day shirts at all 78 London Drugs locations. Youth and organizations continue to support Pink Shirt Day following the stand of two grade 12 Nova Scotia students In 2007. The students took action after witnessing a grade 9 student being bullied for wearing pink to school and encouraged their schoolmates to wear pink to send a message against bullying. Since then wearing pink shirts has sent a powerful message that Bullying Stops Here.
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Pink Shirt Day t-shirt sales raises $125,000 for the Boys and Girls Clubs of South Coast BC

London Drugs presented a donation to the Boys and Girls Clubs of South Coast BC for $125,000 through the CKNW’s Orphan’s’ Fund in support of Pink Shirt Day. The money was raised during the sixth annual Pink Shirt Day campaign held on February 27th 2013 where people across Canada wore pink to support the nation-wide anti-bullying campaign. Over the past six years London Drugs has helped to raise more than $500,000 for Boys and Girls Clubs in Western Canada through the Pink Shirt Day Campaign t-shirt sales.

CKNW started Pink Shirt Day six years ago following an anti-bullying stand of two grade 12 Nova Scotia students. The students took action after witnessing a grade 9 student being bullied for wearing pink to school and encouraged their schoolmates to wear pink to send a message against bullying. Since then, CKNW’s Pink Shirt Day Campaign has sent a powerful message: “Make Some Noise Against Bullying”.

Photo: Carolyn Tuckwell (Executive Director Boys and Girls Clubs of South BC), Jen Schaeffers (Executive Director CKNW Orphans Fund), David Stegemann (London Drugs store supervisor) and Kevin Sorby (London Drugs Retail Operations)

Photo: Carolyn Tuckwell (Executive Director Boys and Girls Clubs of South BC), Jen Schaeffers (Executive Director CKNW Orphans Fund), David Stegemann (London Drugs store supervisor) and Kevin Sorby (London Drugs Retail Operations)

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