London Drugs is honoured to be one of the eight ways that Canadians can make some noise against bullying this Pink Shirt Day on February 26, 2014. Official Pink Shirt Day t-shirts are available in-store at London Drugs locations across Western Canada with net proceeds benefiting CKNW Orphans’ Fund in support of Boys & Girls Clubs Anti-Bullying programs. For the seventh year, London Drugs is building awareness of this powerful campaign by being the exclusive retailer of the official Anti-bullying Pink Shirt Day shirts at all 78 London Drugs locations. Youth and organizations continue to support Pink Shirt Day following the stand of two grade 12 Nova Scotia students In 2007. The students took action after witnessing a grade 9 student being bullied for wearing pink to school and encouraged their schoolmates to wear pink to send a message against bullying. Since then wearing pink shirts has sent a powerful message that Bullying Stops Here.
Since the program began, London Drugs has raised thousands of dollars for anti-bullying programs as a result of selling pink shirts through London Drugs stores. Boys and Girls Clubs programs foster self-esteem, social engagement, academic success, inclusion, acceptance, respect for self and others, and connection to community—all of which are key elements of bullying prevention. Boys and Girls Clubs rely heavily on community support to deliver their daily Club programs.
100% of the $9.80 T-shirt net proceeds go to local Boys and Girls Clubs in communities across Western Canada. T-shirts are available in both adult and youth sizes ranging from small to XXL. For further information, visit www.pinkshirtday.ca.
