Proudly Canadian Brand Stories – Lise Watier

Lise Watier – Cosmetics developed by Canadian scientists, harnessing the power of Canadian nature.

The deep forests of Quebec may not be the first things that come to mind when you visualize high-end beauty products. But that’s exactly where the scientists of Lise Watier got their newest inspiration. Labrador Tea has naturally evolved incredible protective and regenerative mechanisms in order to survive in Québec’s rigorous climate. Harnessing the properties of this hardy plant for cosmetics is an exclusive innovation developed by Lise Watier Cosmetics in collaboration with researchers at l’Université du Québec à Chicoutimi.

Lise Watier’s Canadian roots run deep.

Lise Watier was born in Montreal in 1942, created a self-improvement and makeup course company in 1965 and launched her own line of cosmetics in 1972. Besides building an iconic Canadian cosmetics brand, her entrepreneurial spirit has also extended to philanthropy.

In 2009, Madame Watier founded the Lise Watier Foundation, a non-profit organization committed to empowering women and girls in need with the chance at a better life, donating 100% of proceeds generated from sales of Rouge Plumpissimo – Rose Tendresse lipstick and Sparkle of Hope lip gloss. Since 2010, these two products have raised over $1,000,000 in funds.

In 2016, Lise Watier Cosmetics joined Groupe Marcelle Inc. to become the largest Canadian company in the beauty industry.

Together with Groupe Marcelle’s other renowned brands, Lise Watier Cosmetics employs almost 350 people and distributes some 450 products to over 1,500 points of sale across Canada, as well as online across North America. So if you are looking for the finest Canadian makeup, fragrance and skin care products, you could go to the forests of Quebec – or you could just come down to your local London Drugs.

Proudly Canadian – Vitacore

Vitacore steps to the Canadian Front Line with CAN-95 Masks

Before the Covid-19 pandemic hit, the idea of Personal Protective Equipment (PPE) was far from the minds of most Canadians. Now, a mask is one of the things we can’t forget every time we leave the house.

Vitacore is the first Canadian manufacturer of PPE authorized by Health Canada, manufacturing locally in Burnaby B.C. Every part of their mask and respirator process is entirely Canadian; Canadian innovation, Canadian manufactured and made with respect for our Canadian environment.

“When COVID-19 hit, we saw the need to ensure that our communities, particularly frontline workers, have a consistent high-quality supply of PPE,” said Mikhail Moore, president of Vitacore, “Our mission and commitment is to homegrown innovation that protects Canadians, allows our country to be self-sustaining, and creates local jobs.”

Vitacore is a collaborative corporation of Canadian doctors, scientists, engineers, and business leaders. Even the development of the CAN-95 mask was Canadian. Researchers at McMaster University’s  Centre of Excellence in Protective Equipment Materials provided expertise to help develop fabric and determine the best machines for production. Testing was completed by the National Research Council of Canada.

As Canadians get ready to return to a safe and healthy everyday life. Vitacore helps make sure we are protected and prepared for whatever comes next.

That’s a can-do attitude all Canadians can wear proudly.


Proudly Canadian Brand Stories – Bremner’s – Pure Juice That’s Good For a Whole Country

Terry Bremner, Founder of Bremner Foods, describes their company in typically understated Canadian style. “We’re just a company on the farm, trying to make the best product in the world,” he says. From their roots in the rich soils of Delta, BC, Bremner Foods is literally growing Canadian success from the ground up.

It all started with local land, and local berries.

Bremner’s is family owned, by 3rd generation blueberry and cranberry farmers. “My parents came to Delta in the 1950’s, and we’ve been doing various farming in the Delta area since then,” Bremner says. Two mainstays of their line are pure blueberry and cranberry juice. Both of these berries are native to North America and grow particularly well in BC. “On two sides of our property is Burns Bog,” Bremner continues, “It gives the berries a more intense flavour, being close to their native soil.”

Better juice for healthier Canadians

“Our goal is to make premium products that are healthy and nutritious,” says Bremner, “All the hard work and dedication is worth it when customers tell us that our juice is the best, or how our juice is helping with medical issues.” Berries are well known for their antioxidant content, especially blueberries. One jar of Bremner’s contains the pure juice of two-and-a-half pounds of blueberries, providing a natural Canadian health boost. Bremner puts it simply: “Your fuel that goes in you is your energy that comes out.” The Bremner team proves the point, participating in 50-kilometer races and other events, fueled by Bremner’s Juices.

Premium, clean, quality and workmanship – Canadian values straight from the farm.

“Canada is known for the best country, clean air and water, and quality products.” Bremner says. And these values are shared with their London Drugs partnership. “We have been in London Drugs for over 10 years. We really appreciate London Drugs being a Canadian company, and the Louie family’s long Canadian history.”
We’ll toast to that – with a tall cool glass of Bremner’s juice.

Shop for Bremner’s juice online at

Proudly Canadian Brand Stories – Hardbite Chips – Real Canadian People, Places and Flavour

“Honestly, our packaging is one of our most Canadian statements,” says Hardbite Marketing Manager Darlene McIntosh, “ It is with Canadian-made pride that we designed our packaging to profile Canadian destinations with nature-loving lifestyle imagery.  On every bag we feature the Canadian flag, and a real place with real people.”

But what you see on the shelf is just the beginning. Hardbite Chips have Canadian qualities right to the bottom of the bag.

Independently owned, and proudly made right here in BC.

Hardbite Chips are made in Surrey, in British Columbia’s only potato chip manufacturing facility. There, chips are cooked in small batches, for the ultimate in crunch and taste. Company ownership is local, too. The people that run the company work in the same building as the people who run the spicing drums.

“Made in Canada is a badge of honour,” says McIntosh, “And as an independently owned Canadian company, we will continue to wave that flag proudly.”

Fun Chips, with Serious Canadian Values

Like the potatoes they use, the Hardbite philosophy is solidly rooted.

“When people choose to buy Canadian, that means they are choosing to support their community, grow the economy, and sustain a strong and fairly treated workforce,” says McIntosh, “Beyond that, buying Canadian also means peace of mind, as manufacturing is highly regulated, consumers can be assured products are safe.”

But the Hardbite team never likes to be too heavy. “We communicate with each other, we say what we mean and we don’t hold back,” says McIntosh, “Because snacking should be fun, people!”

Keep on Exploring, Keep on Snacking!

The Hardbite philosophy is inspired by Canada’s wide open spaces. It’s a sense of adventure that has led to the development of an amazing array of flavours, including such ‘out there’ varieties as Spicy Dill, Chipotle Raspberry Parsnip and a whole line cooked in avocado oil.

“We love exploring,” McIntosh continues, “Whether it’s going for a long walk in the woods or blasting down a muddy mountain trail on a bike, it’s all about celebrating nature. And what better way to celebrate an adventure than to scarf down a bag of all-natural chips that taste awesome.”

Bring it on!

Shop Hardbite products online here.

Proudly Canadian Brand Stories – Que Pasa Foods

Que Pasa Foods – Multicultural Chips Made in Canada the Authentic Mexican Way

“Canada is all about diversity, and so is Que Pasa!” says Arjan Stephens, President of Que Pasa Foods. “Last year we celebrated Que Pasa’s Mexican origins through our limited-edition Day of the Dead chips, and earlier this year launched a new flavour, Korean BBQ, as a way to pay homage to our country’s great Asian cultural influences.” This great Canadian Chip company has authentic roots and products that bring the fiesta to any backyard or kitchen event.

Born and raised in Vancouver, now part of the amazing Nature’s Path Foods family

Que Pasa started out as a street-front deli in Vancouver in 1983. Today, as part of the Nature’s Path Foods family, they remain family-owned, and continue a deep social and environmental commitment to organics and sustainability.

“We’re proud that no one makes tortilla chips the way that we do – our unique approach uses all organic and non-GMO ingredients and whole corn kernels that are ground between hand-cut Mexican volcanic lava millstones,” says Stephens, “.This is how it was done in Mexico centuries ago – you can’t get more authentic than that!”

Every chip makes a difference.

Being Proudly Canadian is more than just the red & white chips Que Pasa releases every Canada Day. It’s a commitment to craftsmanship, people and the land.

“When people buy Que Pasa products, they know they are supporting organic agriculture,” Stephens continues, “ And food artisans who put 1000% of their effort and energy into crafting the most delicious, organic, hand-crafted chips, salsas and tortillas.”

The Que Pasa manufacturing facility in Delta, BC, was the first production facility in Canada to be given a Zero Waste Certification from Green Business Certification Inc, and the company is eagerly working towards their next goal: being climate neutral by 2020.

Being Canadian is all in the family.

London Drugs and Que Pasa are both Canadian companies founded by families, and we share values that go beyond the shelf.

Like Arjan Stephens says, “London Drugs is another family-run business that leads with their hearts. We love working with the London Drugs team and how we’ve joined together to help ensure organic food is accessible to Canadians!”

You could say we go together like chips and salsa.

Shop Que Pasa products on our website here.

Proudly Canadian Brand Stories – Province Apothecary

Skin care that’s Truly Canadian, from Coast to Coast

Representing a country as big as Canada sounds like an impossible task for a growing brand. But for Province Apothecary, it’s built right in to their product line.

“The most Canadian thing about our brand and product are our ingredients,” says Province Apothecary founder Julie Clark, “We source them from each Canadian province. That’s actually where we got our name!”

Some of Julie’s favourite ingredients are organic seaweed from Nova Scotia, maple syrup from Quebec, organic sunflower oil from Ontario, organic beeswax from Alberta, organic lentil flour from Manitoba, and organic raspberry oil & glacial clay from British Columbia.

“Holistic, Clean and Effective.”

Those are the words Julie says best describe the Canadian values of her company, which started with a personal journey to find better skin care.
”The product I’m most proud of is our eczema balm,” Clark says, “This is the reason I started the company. I’ve had eczema all my life and it was my goal to make an all natural product to heal my skin.”
Now the Province Apothecary line has grown to include oils, cleansers, face serums, toners, lip balms and more – always free from petroleum, parabens, synthetic fragrances and ingredients, endocrine disruptors, carcinogens, dyes, alcohol, solvents, pesticides, genetically modified organisms (GMOs), palm oil and toxins of any kind.

Canadian Care That’s More Than Skin Deep

Julie is passionate about skin care, but Province Apothecary also cares about the land and the farmers that plant and harvest their ingredients. That’s why they source from small farms and companies across Canada, for ingredients that are ethically and sustainably sourced and support fair-trade. Province Apothecary also donates a percentage of yearly sales to Canadian Organic Growers, Canadian Honey Council and 1 % for the Planet.

Looking at the Big Picture in a Big Country

Julie Clark was born in Halifax, Nova Scotia, but she clearly sees all of Canada in her vision. “It’s important for people to buy #ProudlyCanadian products, because it really helps support our local economy. I love to support other Canadian brands. There’s so much talent in this country and there are so many amazing products.”


Shop our full selection of Province Apothecary products here:

To find out more about our Proudly Canadian program, click here.

Proudly Canadian Brand Stories – Nellie’s – Inspired by a Mom from the Prairies


Nellie’s – Inspired by a Mom from the Prairies

Nellie’s founder James Roberts gives credit for their success story where it’s due. “Nellie’s is named after my mom, who believed in keeping things simple – in a good way.” This is obvious in products like their iconic powdered laundry detergent. “The fact is, more cleaning power can be packed into powder,” Roberts continues, “Only one tablespoon is needed for a regular load of laundry.”

Made in Canada with Canadian Ingredients Nellie’s has been making their eco-friendly cleaning products based out of North Vancouver for over a decade, with high-quality biodegradable and hypo-allergenic ingredients.

“We don’t want to go elsewhere for materials unless we have to,” says Roberts, “For example, the soda ash used in our detergent is mined in Canada – it goes from the ground to processing, to the container in your home. That helps employ a lot of Canadians along the way.”

Nellie’s number one Canadian value: Common Sense. “When I grew up, there weren’t a dozen cleaners under the sink,” says Roberts, “We like to make products people really need. We also believe things can be made in Canada. Sometimes domestic ingredients may cost us a little more, but it makes sense to support local.”

Nellie’s also believes in another good Canadian value – honesty. Every ingredient in their products is listed on their website.

Nellie’s and London Drugs – a Canadian connection that goes way back. “London Drugs engaged with Nellie’s early on,” says Roberts, “They started by selling our Nellie’s Dryerballs over 10 years ago, and they have grown with us all the way since. That’s another Canadian prairie value. You support the people in your community.”

Shop Nellie’s line of cleaning products, for laundry, kitchen and bath here:

To find out more about our Proudly Canadian program, click here.




Next Page »