London Drugs presented a donation to the Boys and Girls Clubs of South Coast BC for $125,000 through the CKNW’s Orphan’s’ Fund in support of Pink Shirt Day. The money was raised during the sixth annual Pink Shirt Day campaign held on February 27th 2013 where people across Canada wore pink to support the nation-wide anti-bullying campaign. Over the past six years London Drugs has helped to raise more than $500,000 for Boys and Girls Clubs in Western Canada through the Pink Shirt Day Campaign t-shirt sales.
CKNW started Pink Shirt Day six years ago following an anti-bullying stand of two grade 12 Nova Scotia students. The students took action after witnessing a grade 9 student being bullied for wearing pink to school and encouraged their schoolmates to wear pink to send a message against bullying. Since then, CKNW’s Pink Shirt Day Campaign has sent a powerful message: “Make Some Noise Against Bullying”.