Let’s Beat Cyberbullying Together this Pink Shirt Day

This Pink Shirt Day, Be KindFebruary 27 is Pink Shirt Day, a Canada-wide show of force against bullying. We’re proud to help increase awareness of the anti-bullying movement, and promote one of the values we hold dear: kindness.

Pink Shirt Day got its start in Nova Scotia in 2007 when a group of Grade 9 boys took a stand against bullying by wearing pink shirts to school after a friend of theirs was bullied for doing the same.

The movement took off across the country and around the world.

The focus of this year’s Pink Shirt Day is on cyberbullying, an issue which can affect everyone, but which is particularly challenging for teens.

One in three Canadian youth admit to having been cyberbullied.

6 Ways You Can Help Combat CyberbullyingPink Shirt Day

Here are six great ways to combat cyberbullying on February 27 and everyday:

  1. Stop and think before you post. Ask yourself if what you’re about to post is true, helpful, inspiring, necessary, and kind
  2. Fill your friends’ social media walls with positive messages
  3. Stand up to bullying behaviour when you see it happening
  4. Tell a trusted friend or adult about cyberbullying — whether it’s happening to you or someone else
  5. Parents: monitor your kids’ online activities closely
  6. Participate in Pink Shirt Day by wearing something pink to show that you do not condone cyberbullying

London Drugs is a Proud Supporter of Pink Shirt Day

Get Your Pink Shirt Day Shirt at London DrugsWe’re proud to support Pink Shirt Day, and have helped raise more than $1.4 million for the CKNW Kids’ Fund supporting a variety of community organizations.

Official Pink Shirt Day T-shirts are available at all London Drugs locations across Western Canada in youth and adult sizes.

Net proceeds are distributed through CKNW Kids’ Fund to support youth anti-bullying programs throughout Western Canada including the Boys & Girls Clubs across British Columbia, Alberta, Saskatchewan and Manitoba.

In addition to pink shirts, you can also purchase pink shirt plush bears, Be Kind toques, and pink wrist bands to raise awareness and funds to combat cyberbullying.

Together, we can beat cyberbullying!

Nice Needs No Filter on Pink Shirt Day 2018

In today’s digital world, it can be a challenge to escape online negativity, whether it takes the shape of harassment, spreading rumours, sharing embarrassing information, or posting threats. In fact, nearly one in five young Canadians aged 15 to 29 have reported being cyberbullied or cyberstalked.

For the tenth year, London Drugs is proud to once again be a part of the Pink Shirt Day campaign, which this year focuses on the unfortunate, but common threat of online bullying.

The 2018 official Pink Shirt Day t-shirt says it all: ‘Nice Needs No Filter’. It’s a message of possibility that with education and encouragement, the World Wide Web can be a more kind and positive space.

This year’s theme encourages everyone – no matter what age – to think twice before posting something negative online. Instead, let’s use the internet to spread kindness, and together, we can prevent the harm and devastation that cyberbullying causes in our communities, schools, and neighbourhoods.

Get your official Pink Shirt Day t-shirts at any London Drugs location. By doing so, you’ll be helping to support youth anti-bullying programs in BC and throughout Western Canada. These programs give youth a voice against bullying and help them build up the character, resilience, and bravery to stand up for themselves and others.

Youth and organizations continue to support Pink Shirt Day following the stand of two grade 12 Nova Scotia students in 2007. The students took action after witnessing a grade 9 student being bullied for wearing pink to school and encouraged their schoolmates to wear pink to send a message against bullying. Since then wearing pink shirts has sent a powerful message to help end bullying in schools, workplaces and communities.

As one of the first official Pink Shirt Day sponsors and now after a decade of involvement, London Drugs has helped raise more than 1.2 million dollars for Boys & Girls Clubs in Western Canada through the campaign.

Pink Shirt Day is Wednesday, February 28th. Thousands of Canadians are expected to wear pink to take a stand against bullying.