Essie Expressie Contest

Essie Expressie Contest – Official Rules

Match your nails to your face mask and we’ll give you a chance to win the ultimate Essie Expressie Nail Polish Prize Pack (a value of approx. $300!) To enter:

Submit a photo of of your matching nails and face mask. That’s it!

Contest runs until October 31, 2020 11:59pm PST. Enter and see full T&Cs in our link in bio. Good luck!

Participating and entering in this promotion is considered a complete release of Facebook by each entrant or participant. It is also an acknowledgement that the promotion is in no way sponsored, endorsed, administered by or associated with Facebook.

Oct 24 – 31, 2020 11:59pm PST

No purchase necessary. Limit one (1) entry per social network per contest. Limit one (1) prize may be won per household. Entries must be received no later than 11:59 pm Pacific Time on Oct 31, 2020. London Drugs is not responsible for entries that become lost or misdirected.

Contest is open to all residents of British Columbia, Alberta, Saskatchewan, and Manitoba who, as of the date the prize draw is made: (i) have not won a London Drugs contest since Oct 31, 2019; (ii) have reached the age of majority in the province in which they reside as at Oct 24, 2020 (iii) are not employees of London Drugs, their respective advertising and promotional agencies, the independent judging organization (if any), or any family member living with any such employee.

The winners will be randomly chosen on the day the contest ends (see dates below) in Vancouver, British Columbia, from all eligible entries received per contest. To win, selected entrants must have correctly answered the skill-testing mathematical question on the entry for on the online entry form and must sign London Drug’s declaration and release confirming compliance with the contest rules and acceptance of the prize(s) as awarded, releasing London Drugs from liability in association with the contest and prize and consenting to the use of their name, photograph, voice and statements for promotional and publicity purposes.

There will be 1 (one) prize awarded to 1 (one) winner: each receiving an Essie Expressie Nail Polish Prize Pack valued at $300. Prize(s) must be accepted as awarded, are non-transferable and no substitutions are permitted. London Drugs reserves the right to substitute a prize of equal or greater value should any prize become unavailable for any reason. Prize will be awarded at the closest London Drugs location to the winner.

Contests dates: Oct 24 – 31, 2020 11:59pm PST

Draw Date: 12:00 PM Pacific Time Nov 2, 2020

Selected entrants will be contacted by email, or social network they were drawn from. No correspondence will be entered into except with selected entrants. If the winner does not respond then she/he will be notified for the second time, 3 (three) days after the first notification. If the winner still does not respond within 3 days of the second notification, a new winner will be chosen in the same manner until a winner is successfully contacted.

The chances of winning a prize will depend on the number of eligible entries received. Decisions of the judges in respect of all aspects of this contest including, but not limited to, eligibility of entries and correctness of answers given to the skill-testing question, are final.

London Drugs, their respective advertising and promotional agencies, the independent judging organization, and their respective agents are not liable to an entrant in any manner relating to the contest or the awarding and use of the prize(s).

This contest is subject to all federal, provincial, and municipal laws and regulations. By entering the entrant consents to the collection of all personal information included on their entry and agrees to the use and disclosure of such information by and between London Drugs and their agents. The entrants also agree to the collection, use and disclosure of their name, entry, photographs, voice and statements for London Drugs’ publicity purposes without further compensation. All personal information collected from entrants will be used only for the purposes of administering the contest and for marketing and promotional purposes as contemplated by these rules; under no circumstances will any personal information be sold or rented to third parties. All personal information collected by London Drugs will be kept in accordance with the privacy policy of London Drugs, which can be viewed at londondrugs.com, and in accordance with all applicable privacy laws.

The right is reserved by London Drugs to terminate this contest, in whole or in part, and/or modify, amend or suspend the contest, and/or these rules in any way, should any cause beyond the reasonable control of London Drugs or its agents affect the proper administration thereof.

Statement of Declaration and Release

All selected entrants will be required to sign the Statement of Declaration and Release attached before they can be declared a winner and receive a contest prize.

The Perfect Pedicure for Summer

Trends come and go, but a flawless pedicure is always the hottest summer accessory. Before you begin your safe at-home pedicure, it’s important to make sure your feet are pedi ready! So, let’s go over the steps for pedicure perfection.

What you’ll need:
• nail polish remover
• lint free pad (ideal) or cotton pad/paper towel works
• nail clipper/nail file/ buffing block
• two sided pedicure file
• manicure stick or a clean stainless steel cuticle pusher
• favorite essie nail polish shade, base coat, top coat and essie apricot cuticle oil

Step 1: Prep

Start by removing any remaining polish from your toenails with nail polish remover and a lint free pad. Next, wash and soak your feet in warm soapy water.

PRO TIP: Indulging in a relaxing footbath for 8 to 10 minutes is the perfect amount of time for heels, stubborn callouses and cuticles to soften. To save on time, you can always give yourself a pedi after a long bath or shower.

Step 2: Shaping
Now that your feet are clean and prepped, the pedicure can begin. First, get your toenails in shape. Start by trimming them with a nail clipper and then refining the shape with a nail file.

PRO TIP: Remember, it’s important to always keep nails short to prevent lifting and in a square shape to prevent ingrown toenails.

Step 3: Smoothing
Next, with a two-sided pedicure file, smooth your heels. With the coarse side, remove any callouses and build-up you may have. After, follow with the finer side to smooth and refine the all-necessary areas. Keep in mind, callouses don’t just build up on the heels and balls of our feet, they can also appear along the sides and pads of our toes.

Step 4: Cuticle care
Once your toenails and heels have been filed and softened, it’s time to move on to cuticle care. Because your feet have been soaking in water for ten minutes prior, this step can be managed without the help of a cuticle softener or oil. With a manicure stick or a clean stainless steel cuticle pusher, gently guide the cuticles back into place.

PRO TIP: Remember to not over-push or scrape the nails. When over pushed, our nails are vulnerable to inflammation and infection, so it is best to use a light touch.

Step 5: Exfoliate & nip

Next, it’s important to give the nails a light exfoliation. With a buffing block, give each nail a light buff to smooth ridges and remove any residue, leaving behind bright, healthy nails. With a stainless steel cuticle nipper, gently trim these away. Remember, this step is only necessary if there are hangnails or dry skin. Healthy nails and cuticles don’t need to be nipped, so less is more!

PRO TIP: Buffing the nail can lift hangnails and dry skin surrounding the nail. Untrimmed, these can tear further along your nail and lead to painful cuts.

Step 6: Moisturize & cleanse
To extend the life of your pedicure, always remember to moisturize. After the filing, buffing and softening, your feet will quickly absorb foot lotion and leave your feet feeling baby soft. Just as we do with our hands, don’t forget to always cleanse the nail plate with nail polish remover first before polishing since our natural nails carry a lot of residue and oils

Step 7: Your favorite polish!

Now that nail and cuticle care are complete, it’s time for the pièce de résistance: nail polish! If using an essie enamel nail polish, apply one thin layer of base coat. This step is often overlooked, but it is essential for a healthy longwearing pedicure.

PRO TIP: Base coat protects natural nails from the stains that polish can leave behind and acts as a bond for color, preventing chips. essie boasts a few extraordinary base coats that cater to your own individual nail needs. Looking for a longwearing finish? Reach for here to stay base coat with color-lock technology that extends the life of your pedicure color. Need added strength? Use biotin-infused strong start base coat. (*note: This step isn’t necessary when using the essie gel couture two-step system as the base coat is already formulated into the color coat! Same for our quick dry on-the-fly expressie nail polishes.)

After base coat – or if you’ve chosen an essie gel couture or expressie shade, apply two coats of your desired nail polish color. The first coat should cover the entire nail, keeping a hairline space between the nail and your cuticles. The second coat will deepen the color.

PRO TIP: Remember to wait 2 minutes between coats for a faster drying time and to prevent dragging the previous coat down the nail. It’s also important to remember to run the nail polish brush along the tip of the nail with each step. “Capping” the nail ensures a chip-free barrier.

For lasting shine and wear, top off your nail polish with a layer of top coat. Whether you choose a glossy high shine top coat, like gel setter top coat or a quick-dry ally, like speed setter top coat, this step is necessary for a longwearing pedicure. For essie gel couture, use the specially formulated gel couture top coat as part of the easy 2-step system at home.

PRO TIP: Just as they do in the salon, you may want to slip your feet into your open toed sandals before polishing. Otherwise, be sure to allow enough time for your nails to dry before stepping in!

Step 8: Maintenance

Don’t forget! Once the topcoat is applied, your pedicure is not over. Cuticle care, buffing and cleansing the nails with nail polish remover can strip the nails and cuticles of the natural moisture needed to stay healthy and strong. To keep your feet in shape, frequently apply essie’s apricot cuticle oil. Dry summer months and days in sandals can take a toll on our pedicures, so this lux treatment will keep your pedi shiny and your feet happy and healthy for weeks!

Browse our full selection of nail care products online here.

Steps to Achieving the Perfect At-Home Manicure

There’s nothing quite like a fresh manicure to make you feel “polished” and put together. With many nail salons being closed now, you can give yourself a manicure at home, provided you have all the right tools. Keep reading for steps on giving yourself the ultimate nail salon experience from home!

Out with the Old

The first step is making sure you have a clean, blank canvas by remove any old polish on your fingernails. Using regular nail polish remover is great for dark colours and glitter, but if you want something a bit more gentle, you can find one that is acetone-free.

Shaping Up

First, use a nail clipper to cut nails to desired length. Next, use a nail file to shape your nails. TIP: Don’t file in a back and forth motion, but rather in one direction. Make sure to hold the file flat against the nail tip. If you file at an angle, it will thin out the nail. You can also use a 3-way nail file that has sides for smoothing, buffing and adding shine to your bare nail.

Warm Water Bath

This is probably the most relaxing part of a manicure-soaking your fingers in warm water. Add in your favourite gentle facial cleanser or body wash. However enjoyable this part may be, keep it to 3 minutes or less, as the goal is to just soften the cuticle. Over-soaking nails may actually damage them.

Cuticle Care

After you’ve soaked your fingers, your cuticles will be soft enough to push back. You can use a nail grooming tool to gently push them in. Once that’s finished, apply cuticle oil by adding a drop to each nail and massaging it in after a couple of minutes. This will help to moisturise the cuticles and hydrate nails.

Apply a Base Coat

Applying a base coat not only helps your nail colour to last longer, but it also helps prevent your nails from staining, especially if you are using darker shades of polish. Try Revlon Quick Dry Base Coat for a quick-drying base that protects and anchors colour. The Essie Smooth-e Base Coat helps to smooth over ridges and strengthens the nail with keratin.

Apply Your Shade

This is the fun part- choosing a shade! If you’re wanting quick-drying colour, browse Essie Expressie Quick Dry Nail Polish. If you’re looking for natural options, check out Sally Hansen Good. Kind. Pure. Vegan Nail Polish. It’s their line of plant-based polishes that still offers great colour payoff. Once you have your chosen shade, carefully apply the first coat and let it dry for 5 minutes. Depending on how solid you want the colour to appear, apply a second coat. TIP: Don’t worry about getting polish around the nail, you can always soak a q-tip with polish remover and gently clean up the edges.

Apply a Top Coat

Seal the deal with a top coat. This will help extend the life of your colour, but also add a super glossy finish. Plus, the options available are endless! If you hate waiting for your manicure to dry, try Sally Hansen Insta-Dri Top Coat, which dries in seconds. If you’re wanting one that gives an ultra glossy, raised shine that mimics gel manicures, try Essie Gel Setter Top Coat.

BONUS: If you’re feeling up to it, add a fun design before sealing off your manicure. There are a ton of fun design examples you can find on social media and they are easy to achieve using makeup sponges, tape or toothpicks. Check out this gorgeous ombre effect that @cosmeticproof created using Sally Hansen Good. Kind. Pure nail polish and learn how to get the look here.

Finish Up with Moisturizer

Although you’ve spent the bulk of your time on your nails, you can’t neglect your hands. Complete your manicure by massaging on some lotion to get the full nail salon experience (just make sure your polish has dried!) Go natural with Lavido Nurturing Hand Cream or if your hands are on the drier side, opt for the water-resistant Uriage Bariederm Insulating Repairing Hand Cream.

New Year, New Nails! Essie Nail Polish Set Giveaway

It’s a brand new year, beauties! How are your nails doing in 2019?! Give them a fresh coat of polish with the gorgeous Essie Nail Set featuring Gel Couture shades and the Serene Slates collection. Go from daytime neutrals to metallic and bold for a night on the town with 14 nail polishes to choose from (worth $169). And the best part? You have the chance to win 1 of 3 prizes fit for any beauty! Keep scrolling to find out all the entry details.

Essie Serene Slates Collection

Serene Slate in a stone nickel grey cream
Mind-full Meditation in a dusky apricot beige cream
Gadget Free in a gunmetal grey metallic
On Mute in a charcoal grey cream
Toned Down in a steel grey cream with smoky cobalt undertone
Generation Zen mauve taupe grey cream

Essie Gel Couture Sheer Silhouette Collection

Last Nightie in a sheer beige nude with silver shimmer
Bodice Goddess in a sheer lilac purple with orchid overtones
Sheer Silhouette in sheer tan nude with soft camel overtones
Of Corset in sheer beige nude with warm chestnut tones

Ready to enter? Let’s paint the town!

Follow @ldbeauty_ on Instagram or London Drugs Beauty on Facebook
Tag two friends in the Instagram post or Facebook post who would *love* this giveaway
Extra entry: Comment on the Instagram post or Facebook post with one of your top goals for 2019!
Extra entry (for Instagram only): Share our giveaway post on your Instagram Stories

View this post on Instagram

A post shared by London Drugs Beauty (@ldbeauty_) on Jan 7, 2019 at 11:06am PST

Terms and conditions

No purchase necessary. Limit one (1) entry per social network per contest. Limit one (1) prize may be won per household. Entries must be received no later than 11:59 pm Pacific Time on January 11, 2019. London Drugs is not responsible for entries that become lost or misdirected.
Contest is open to all residents of Canada in British Columbia, Alberta, Saskatchewan or Manitoba, who, as of the date the prize draw is made: (i) have not won a London Drugs contest since January 11, 2018; (ii) have reached the age of majority in the province in which they reside as of January 11, 2019 (iii) are not employees of London Drugs, their respective advertising and promotional agencies, the independent judging organization (if any), or any family member living with any such employee.
The winners will be chosen by a judge on the day the contest ends (see dates below) in Vancouver, British Columbia, from all eligible entries received per contest. Winners will be selected based on a combination of number of post likes, comments and overall skill/creativity. To win, selected entrants must have correctly answered the skill-testing mathematical question on the entry form and must sign London Drug’s declaration and release confirming compliance with the contest rules and acceptance of the prize(s) as awarded, releasing London Drugs from liability in association with the contest and prize and consenting to the use of their name, photograph, voice and statements for promotional and publicity purposes.
There will be three prizes awarded: each winner will receive one Essie Nail Polish Set worth approximately $169.00. Prize(s) must be accepted as awarded, are non-transferable and no substitutions are permitted. London Drugs reserves the right to substitute a prize of equal or greater value should any prize become unavailable for any reason. Prize will be awarded at the closest London Drugs location to the winner. Contests dates: January 7, 2019 – January 11, 2019. Draw Date: 12:00 PM Pacific Time January 14, 2018.
Selected entrants will be contacted by email, or social network they were drawn from. No correspondence will be entered into except with selected entrants. If the winner does not respond then she/he will be notified for the second time, 2 (two) days after the first notification. If the winner still does not respond within 2 days of the second notification, a new winner will be chosen in the same manner until a winner is successfully contacted.
The chances of winning a prize will depend on the number of eligible entries received. Decisions of the judges in respect of all aspects of this contest including, but not limited to, eligibility of entries and correctness of answers given to the skill-testing question, are final.
London Drugs, their respective advertising and promotional agencies, the independent judging organization, and their respective agents are not liable to an entrant in any manner relating to the contest or the awarding and use of the prize(s).
This contest is subject to all federal, provincial, and municipal laws and regulations. By entering the entrant consents to the collection of all personal information included on their entry and agrees to the use and disclosure of such information by and between London Drugs and their agents. The winner(s) also agrees to the collection, use and disclosure of their name, entry, photographs, voice and statements for London Drugs’ publicity purposes without further compensation. All personal information collected from entrants will be used only for the purposes of administering the contest and for marketing and promotional purposes as contemplated by these rules; under no circumstances will any personal information be sold or rented to third parties. All personal information collected by London Drugs will be kept in accordance with the privacy policy of London Drugs, which can be viewed at londondrugs.com, and in accordance with all applicable privacy laws.
The right is reserved by London Drugs to terminate this contest, in whole or in part, and/or modify, amend or suspend the contest, and/or these rules in any way, should any cause beyond the reasonable control of London Drugs or its agents affect the proper administration thereof.

Holiday Nails Giveaway! Sally Hansen Red/esign Gift Set

‘Tis the season for festive nail colours—especially every red shade you can imagine! At LDBeauty, we want to set you and your bestie up with nine colours of holiday-worthy polishes. These shades from the Sally Hansen Red/esign set will add the finishing touches to your Christmas look this year. You’re going to go *red over heels* for this giveaway!

Ready to enter? Here’s how, beauties!

Follow @ldbeauty_ on Instagram
Tag your bestie in the comments (and have them follow us too!)
Comment with your perfect shade of red from the Sally Hansen set

Good luck, everyone!

Terms and conditions

No purchase necessary. Limit one (1) entry per social network per contest. Limit one (1) prize may be won per household. Entries must be received no later than 11:59 pm Pacific Time on December 19, 2018. London Drugs is not responsible for entries that become lost or misdirected.
Contest is open to all residents of Canada in British Columbia, Alberta, Saskatchewan or Manitoba, who, as of the date the prize draw is made: (i) have not won a London Drugs contest since December 19, 2017; (ii) have reached the age of majority in the province in which they reside as of December 19, 2018 (iii) are not employees of London Drugs, their respective advertising and promotional agencies, the independent judging organization (if any), or any family member living with any such employee.
The winners will be chosen by a judge on the day the contest ends (see dates below) in Vancouver, British Columbia, from all eligible entries received per contest. Winners will be selected based on a combination of number of post likes, comments and overall skill/creativity. To win, selected entrants must have correctly answered the skill-testing mathematical question on the entry form and must sign London Drug’s declaration and release confirming compliance with the contest rules and acceptance of the prize(s) as awarded, releasing London Drugs from liability in association with the contest and prize and consenting to the use of their name, photograph, voice and statements for promotional and publicity purposes.
There will be two prizes awarded: each winner will receive one Red/esign Gift Set from Sally Hansen, worth approximately $90.00. Prize(s) must be accepted as awarded, are non-transferable and no substitutions are permitted. London Drugs reserves the right to substitute a prize of equal or greater value should any prize become unavailable for any reason. Prize will be awarded at the closest London Drugs location to the winner. Contests dates: December 16, 2018 – December 19, 2018. Draw Date: 12:00 PM Pacific Time December 21, 2018.
Selected entrants will be contacted by email, or social network they were drawn from. No correspondence will be entered into except with selected entrants. If the winner does not respond then she/he will be notified for the second time, 2 (two) days after the first notification. If the winner still does not respond within 2 days of the second notification, a new winner will be chosen in the same manner until a winner is successfully contacted.
The chances of winning a prize will depend on the number of eligible entries received. Decisions of the judges in respect of all aspects of this contest including, but not limited to, eligibility of entries and correctness of answers given to the skill-testing question, are final.
London Drugs, their respective advertising and promotional agencies, the independent judging organization, and their respective agents are not liable to an entrant in any manner relating to the contest or the awarding and use of the prize(s).
This contest is subject to all federal, provincial, and municipal laws and regulations. By entering the entrant consents to the collection of all personal information included on their entry and agrees to the use and disclosure of such information by and between London Drugs and their agents. The winner(s) also agrees to the collection, use and disclosure of their name, entry, photographs, voice and statements for London Drugs’ publicity purposes without further compensation. All personal information collected from entrants will be used only for the purposes of administering the contest and for marketing and promotional purposes as contemplated by these rules; under no circumstances will any personal information be sold or rented to third parties. All personal information collected by London Drugs will be kept in accordance with the privacy policy of London Drugs, which can be viewed at londondrugs.com, and in accordance with all applicable privacy laws.
The right is reserved by London Drugs to terminate this contest, in whole or in part, and/or modify, amend or suspend the contest, and/or these rules in any way, should any cause beyond the reasonable control of London Drugs or its agents affect the proper administration thereof.

Show us your manicure for a chance to win!

Happy Mani Monday! Today and tomorrow, share your manicure with us on Twitter or Instagram and you could win a Revlon Mani Monday Prize Pack, full of nail products to keep your mani looking its best.

Revlon-Contest---Aug15

Here’s how to enter for a chance to win the Revlon Mani Monday Prize Pack:

Follow @LDCosmetics on Instagram or Twitter
Share a photo of your manicure with the hashtag #LDManiMonday

The Revlon Mani Monday Prize Pack includes these Revlon nail products:

1 x Revlon Colorstay Gel Envy Nail Enamel in Lovestruck
1 x Revlon Ultimate Shine Top Coat
1 x Revlon Extra Life No Chip Top Coat
1 x Revlon Quick Dry Base Coat
1 x Revlon Essential Cuticle Oil
1 x Revlon Multi Care Base + Top Coat
1 x Revlon Quick Dry Top Coat

Contest closes at 11:59AM PST Tuesday, August 16th, 2016. The winner will be chosen at random. One winner will be chosen from all Instagram and Twitter entries. See rules and regulations here.

Sinful Shine Nail Polish Giveaways

Nail polish lovers, we have not one but two exciting Sinful Shine giveaways for you this week! On Twitter, you can enter to win 1 of 2 prize packs of Sinful Shine’s King Kylie Collection, full of high-shine polishes in shades reminiscent of precious metals and crowned jewels. Over on Instagram, you can enter to win 1 of 8 prize packs of Sinful Shine’s Summer 2016 nail polishes, in a mix of shimmery, bright and pastel hues.

Sinful-Shine-Aug1_Twitter

Twitter Giveaway

Here’s how to enter for a chance to win 1 of 2 Sinful Shine King Kylie prize packs:

Follow @LDCosmetics on Twitter
Re-tweet one of the Sinful Shine King Kylie Giveaway tweets

Each prize pack includes 6 King Kylie Collection nail polishes, and one Top Coat.

Contest closes at 11:59AM PST Thursday, August 4th, 2016. The winner will be chosen at random. One winner will be chosen from all Twitter entries. See rules and regulations here.

Sinful-Shine-Aug1_Insta

Instagram Giveaway

Here’s how to enter for a chance to win 1 of 8 Sinful Shine Summer 2016 prize packs:

Follow @LDCosmetics on Instagram
Leave a comment on the Sinful Shine Summer Giveaway Instagram post and tag a friend

Each Sinful Shine Summer 2016 prize pack includes 6 Summer 2016 nail polishes, and 1 Top Coat.

Contest closes at 11:59AM PST Thursday, August 4th, 2016. The winner will be chosen at random. One winner will be chosen from all Instagram entries. See rules and regulations here.

Good luck!

Essie Expressie Contest

The Perfect Pedicure for Summer