The Perfect Pedicure for Summer

Trends come and go, but a flawless pedicure is always the hottest summer accessory. Before you begin your safe at-home pedicure, it’s important to make sure your feet are pedi ready! So, let’s go over the steps for pedicure perfection.

What you’ll need:
nail polish remover
lint free pad (ideal) or cotton pad/paper towel works
nail clipper/nail file/ buffing block
two sided pedicure file
manicure stick or a clean stainless steel cuticle pusher
favorite essie nail polish shade, base coat, top coat and essie apricot cuticle oil

Step 1: Prep

Start by removing any remaining polish from your toenails with nail polish remover and a lint free pad. Next, wash and soak your feet in warm soapy water.

PRO TIP: Indulging in a relaxing footbath for 8 to 10 minutes is the perfect amount of time for heels, stubborn callouses and cuticles to soften. To save on time, you can always give yourself a pedi after a long bath or shower.

Step 2: Shaping
Now that your feet are clean and prepped, the pedicure can begin. First, get your toenails in shape. Start by trimming them with a nail clipper and then refining the shape with a nail file.

PRO TIP: Remember, it’s important to always keep nails short to prevent lifting and in a square shape to prevent ingrown toenails.

Step 3: Smoothing
Next, with a two-sided pedicure file, smooth your heels. With the coarse side, remove any callouses and build-up you may have. After, follow with the finer side to smooth and refine the all-necessary areas. Keep in mind, callouses don’t just build up on the heels and balls of our feet, they can also appear along the sides and pads of our toes.

Step 4: Cuticle care
Once your toenails and heels have been filed and softened, it’s time to move on to cuticle care. Because your feet have been soaking in water for ten minutes prior, this step can be managed without the help of a cuticle softener or oil. With a manicure stick or a clean stainless steel cuticle pusher, gently guide the cuticles back into place.

PRO TIP: Remember to not over-push or scrape the nails. When over pushed, our nails are vulnerable to inflammation and infection, so it is best to use a light touch.

Step 5: Exfoliate & nip

Next, it’s important to give the nails a light exfoliation. With a buffing block, give each nail a light buff to smooth ridges and remove any residue, leaving behind bright, healthy nails. With a stainless steel cuticle nipper, gently trim these away. Remember, this step is only necessary if there are hangnails or dry skin. Healthy nails and cuticles don’t need to be nipped, so less is more!

PRO TIP: Buffing the nail can lift hangnails and dry skin surrounding the nail. Untrimmed, these can tear further along your nail and lead to painful cuts.

Step 6: Moisturize & cleanse
To extend the life of your pedicure, always remember to moisturize. After the filing, buffing and softening, your feet will quickly absorb foot lotion and leave your feet feeling baby soft. Just as we do with our hands, don’t forget to always cleanse the nail plate with nail polish remover first before polishing since our natural nails carry a lot of residue and oils

Step 7: Your favorite polish!

Now that nail and cuticle care are complete, it’s time for the pièce de résistance: nail polish! If using an essie enamel nail polish, apply one thin layer of base coat. This step is often overlooked, but it is essential for a healthy longwearing pedicure.

PRO TIP: Base coat protects natural nails from the stains that polish can leave behind and acts as a bond for color, preventing chips. essie boasts a few extraordinary base coats that cater to your own individual nail needs. Looking for a longwearing finish? Reach for here to stay base coat with color-lock technology that extends the life of your pedicure color. Need added strength? Use biotin-infused strong start base coat. (*note: This step isn’t necessary when using the essie gel couture two-step system as the base coat is already formulated into the color coat! Same for our quick dry on-the-fly expressie nail polishes.)

After base coat – or if you’ve chosen an essie gel couture or expressie shade, apply two coats of your desired nail polish color. The first coat should cover the entire nail, keeping a hairline space between the nail and your cuticles. The second coat will deepen the color.

PRO TIP: Remember to wait 2 minutes between coats for a faster drying time and to prevent dragging the previous coat down the nail. It’s also important to remember to run the nail polish brush along the tip of the nail with each step. “Capping” the nail ensures a chip-free barrier.

For lasting shine and wear, top off your nail polish with a layer of top coat. Whether you choose a glossy high shine top coat, like gel setter top coat or a quick-dry ally, like speed setter top coat, this step is necessary for a longwearing pedicure. For essie gel couture, use the specially formulated gel couture top coat as part of the easy 2-step system at home.

PRO TIP: Just as they do in the salon, you may want to slip your feet into your open toed sandals before polishing. Otherwise, be sure to allow enough time for your nails to dry before stepping in!

Step 8: Maintenance

Don’t forget! Once the topcoat is applied, your pedicure is not over. Cuticle care, buffing and cleansing the nails with nail polish remover can strip the nails and cuticles of the natural moisture needed to stay healthy and strong. To keep your feet in shape, frequently apply essie’s apricot cuticle oil. Dry summer months and days in sandals can take a toll on our pedicures, so this lux treatment will keep your pedi shiny and your feet happy and healthy for weeks!

Browse our full selection of nail care products online here.

New Year, New Nails! Essie Nail Polish Set Giveaway

Essie Gel Couture and Serene Slates Nail Kit London Drugs

It’s a brand new year, beauties! How are your nails doing in 2019?! Give them a fresh coat of polish with the gorgeous Essie Nail Set featuring Gel Couture shades and the Serene Slates collection. Go from daytime neutrals to metallic and bold for a night on the town with 14 nail polishes to choose from (worth $169). And the best part? You have the chance to win 1 of 3 prizes fit for any beauty! Keep scrolling to find out all the entry details.

Essie Serene Slates Collection

Essie Gel Couture Sheer Silhouette Collection

Essie Gel Couture Shades London Drugs Giveaway

Ready to enter? Let’s paint the town!

  1. Follow @ldbeauty_ on Instagram or London Drugs Beauty on Facebook
  2. Tag two friends in the Instagram post or Facebook post who would *love* this giveaway
  3. Extra entry: Comment on the Instagram post or Facebook post with one of your top goals for 2019!
  4. Extra entry (for Instagram only): Share our giveaway post on your Instagram Stories

 

View this post on Instagram

 

A post shared by London Drugs Beauty (@ldbeauty_) on

Terms and conditions

  1. No purchase necessary. Limit one (1) entry per social network per contest. Limit one (1) prize may be won per household.  Entries must be received no later than 11:59 pm Pacific Time on January 11, 2019. London Drugs is not responsible for entries that become lost or misdirected.
  2. Contest is open to all residents of Canada in British Columbia, Alberta, Saskatchewan or Manitoba, who, as of the date the prize draw is made: (i) have not won a London Drugs contest since January 11, 2018; (ii) have reached the age of majority in the province in which they reside as of January 11, 2019 (iii) are not employees of London Drugs, their respective advertising and promotional agencies, the independent judging organization (if any), or any family member living with any such employee.
  3. The winners will be chosen by a judge on the day the contest ends (see dates below) in Vancouver, British Columbia, from all eligible entries received per contest. Winners will be selected based on a combination of number of post likes, comments and overall skill/creativity. To win, selected entrants must have correctly answered the skill-testing mathematical question on the entry form and must sign London Drug’s declaration and release confirming compliance with the contest rules and acceptance of the prize(s) as awarded, releasing London Drugs from liability in association with the contest and prize and consenting to the use of their name, photograph, voice and statements for promotional and publicity purposes.
  4. There will be three prizes awarded: each winner will receive one Essie Nail Polish Set worth approximately $169.00. Prize(s) must be accepted as awarded, are non-transferable and no substitutions are permitted. London Drugs reserves the right to substitute a prize of equal or greater value should any prize become unavailable for any reason. Prize will be awarded at the closest London Drugs location to the winner. Contests dates: January 7, 2019 – January 11, 2019. Draw Date: 12:00 PM Pacific Time January 14, 2018.
  5. Selected entrants will be contacted by email, or social network they were drawn from. No correspondence will be entered into except with selected entrants. If the winner does not respond then she/he will be notified for the second time, 2 (two) days after the first notification. If the winner still does not respond within 2 days of the second notification, a new winner will be chosen in the same manner until a winner is successfully contacted.
  6. The chances of winning a prize will depend on the number of eligible entries received. Decisions of the judges in respect of all aspects of this contest including, but not limited to, eligibility of entries and correctness of answers given to the skill-testing question, are final.
  7. London Drugs, their respective advertising and promotional agencies, the independent judging organization, and their respective agents are not liable to an entrant in any manner relating to the contest or the awarding and use of the prize(s).
  8. This contest is subject to all federal, provincial, and municipal laws and regulations. By entering the entrant consents to the collection of all personal information included on their entry and agrees to the use and disclosure of such information by and between London Drugs and their agents.  The winner(s) also agrees to the collection, use and disclosure of their name, entry, photographs, voice and statements for London Drugs’ publicity purposes without further compensation. All personal information collected from entrants will be used only for the purposes of administering the contest and for marketing and promotional purposes as contemplated by these rules; under no circumstances will any personal information be sold or rented to third parties. All personal information collected by London Drugs will be kept in accordance with the privacy policy of London Drugs, which can be viewed at londondrugs.com, and in accordance with all applicable privacy laws.
  9. The right is reserved by London Drugs to terminate this contest, in whole or in part, and/or modify, amend or suspend the contest, and/or these rules in any way, should any cause beyond the reasonable control of London Drugs or its agents affect the proper administration thereof.

Enter for a Chance to Win Essie’s New Fall Collection!

Contest Rules

Essie Fall Collection Giveaway– Official Rules

  1. To enter: Step 1. Like this photo on Instagram

    Step 2. Comment your favourite thing about fall

    Step 3. Follow @LDBeauty_ and @essie

  2. No purchase necessary. Limit one (1) entry per social network per contest. Limit one (1) prize may be won per household.  Entries must be received no later than 11:59 pm Pacific Time on September 14, 2018.  London Drugs is not responsible for entries that become lost or misdirected.
  3. Contest is open to all residents of British Columbia, Alberta, Saskatchewan, and Manitoba who, as of the date the prize draw is made: (i) have not won a London Drugs contest since  September 14, 2017; (ii) have reached the age of majority in the province in which they reside as at September 10, 2018 (iii) are not employees of London Drugs, their respective advertising and promotional agencies, the independent judging organization (if any), or any family member living with any such employee.
  4. The winner will be randomly chosen on September 17, 2018, in Vancouver, British Columbia, from all eligible entries received per contest. To win, selected entrants must have correctly answered the skill-testing mathematical question on the online entry form and must sign London Drug’s declaration and release confirming compliance with the contest rules and acceptance of the prize(s) as awarded, releasing London Drugs from liability in association with the contest and prize and consenting to the use of their name, photograph, voice and statements for promotional and publicity purposes.
  5. There will be 1 (one) prize awarded to one winner: receiving ONE Essie Prize Pack consisting of seven products. The prize has an estimated retail value of $50. Prize(s) must be accepted as awarded, are non-transferable and no substitutions are permitted. London Drugs reserves the right to substitute a prize of equal or greater value should any prize become unavailable for any reason. Prize will be awarded at the closest London Drugs location to the winner. Contests dates: September 10, 2018 – September 14, 2018. Draw Date: 12:00 PM Pacific Time Monday, September 17.
  6. Selected entrants will be contacted by email, or social network they were drawn from. No correspondence will be entered into except with selected entrants. If the winner does not respond then she/he will be notified for the second time, 3 (three) days after the first notification. If the winner still does not respond within 3 days of the second notification, a new winner will be chosen in the same manner until a winner is successfully contacted.
  7. The chances of winning a prize will depend on the number of eligible entries received. Decisions of the judges in respect of all aspects of this contest including, but not limited to, eligibility of entries and correctness of answers given to the skill-testing question, are final.
  8. London Drugs, their respective advertising and promotional agencies, the independent judging organization, and their respective agents are not liable to an entrant in any manner relating to the contest or the awarding and use of the prize(s).
  9. This contest is subject to all federal, provincial, and municipal laws and regulations. By entering the entrant consents to the collection of all personal information included on their entry and agrees to the use and disclosure of such information by and between London Drugs and their agents.  The winner(s) also agrees to the collection, use and disclosure of their name, entry, photographs, voice and statements for London Drugs’ publicity purposes without further compensation.  All personal information collected from entrants will be used only for the purposes of administering the contest and for marketing and promotional purposes as contemplated by these rules; under no circumstances will any personal information be sold or rented to third parties.  All personal information collected by London Drugs will be kept in accordance with the privacy policy of London Drugs, which can be viewed at londondrugs.com, and in accordance with all applicable privacy laws.
  10. The right is reserved by London Drugs to terminate this contest, in whole or in part, and/or modify, amend or suspend the contest, and/or these rules in any way, should any cause beyond the reasonable control of London Drugs or its agents affect the proper administration thereof.

Statement of Declaration and Release

All selected entrants will be required to sign the Statement of Declaration and Release attached before they can be declared a winner and receive a contest prize.

 

 

 

Win An Essie 2016 Prize Pack!

Enter to win this Essie 2016 prize pack, and your nails could be rocking the hottest shades of the summer! Give your nails vacation vibes with shades from their Summer 2016 collection, get them prepped for wedding season with Mrs Always-Right from Essie’s Bridal 2016 collection, and celebrate Essie’s 1000th shade with Aim to Misbehave.

Essie-Summer-2016-Collection-Contest_V2

Here’s how to enter to win the Essie 2016 Prize Pack:

  1. Follow @LDCosmetics on Instagram
  2. Leave a comment on the Essie 2016 Giveaway Instagram post and tag 2 friends

The Essie 2016 Prize Pack includes these Essie polishes:

 

Contest closes at 11:59AM PST Wednesday, July 20th, 2016. The winner will be chosen at random. One winner will be chosen from all Instagram entries. See rules and regulations here.

How to Look Red Carpet Ready for Your Oscar Party

The 88th Academy Awards are set for this Sunday, and whether you’re more excited to see the red carpet fashion or if Leo will finally win an Oscar, why not rock a red carpet look for your Oscar viewing party? Our Beauty Advisors have picked 3 easy makeup, hair, and manicure how-to’s to help you ace a glam, Oscar-worthy look.

The Hair: Slicked Back Style

Rather than a complex updo, opt for a sleek, sexy hairstyle for your Oscar look. Our Beauty Editor Britta will walk you through how to style it in just a few easy steps.

Products featured:

 

The Eyes: Striking Smokey Eye

The Oscars are the perfect opportunity to try out this dramatic, smouldering smokey eye look! Beauty Advisor Hollis will show you how to use the trendy kajal eyeliner pencil to smoke out your eyes in a matter of minutes.

Products featured:

 

The Mani: Oscar Gold Nails

The Oscars are all about that iconic gold statuette, so why not keep with the theme and add some gold to your mani? Beauty Vlogger Gerry of The Bunnie Hole will show you how to create this super quick gold polka dot manicure.

Products featured:

 

Negative Space Manicure Tutorial

This is the most versatile manicure of the season! The negative space manicure leaves spaces of the nail bare – a colour cut-out, if you will – and is turning heads in all kinds of shapes and patterns! Beauty Advisor Hollis walks us through how to create a bright, geometric negative space manicure in Essie’s hottest shade for summer: Sunday Funday. Try it yourself, and play around with any pattern or cut-out you like!

Products featured:

 

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