Fashion Editorial Photographer Farrah Aviva Showcases Her Capture Photography Festival Exhibit on London Drugs Photolab Prints

Vancouver-based actor and photographer Farrah Aviva is one of the latest talents to step into our photolab and work with our passionate team of Photolab Technicians. Farrah was chosen as a featured photographer as part of the Capture Photography Festival, and was given the opportunity to showcase her photography project The BANGBANG at the Opus Hotel in Vancouver, with prints provided by our London Drugs Photolab.

Playing off the work of Helmut Newton, Irving Penn, and David Bailey, Farrah’s work takes a fresh look at fashion editorial-style photography, using it to spark a discussion on contemporary sociopolitical culture. The BANGBANG is meant to re-examine sartorial images, which not only represent beauty, but also represent topics that engage and spark a greater conversation.

We caught up with Farrah in the photolab as she worked with Photolab Manager John Goldsmith to print her collection of 6 fashion editorial images for the Capture exhibit. All of her images were printed using our Epson P9000 large format printer, with high quality Epson inks that have an archival stability of 200 years.

“The printing process was the thing I was most nervous about. As a photographer in the digital world you don’t often get to see your work printed. Everything is on a computer screen,” Farrah explains. “I really didn’t know if the colours were going to translate the same onto paper and carry the same power, but the London Drugs Photolab Manager, John Goldsmith, was a dream to work with.  Everything turned out better than I could have hoped.”

After the prints had been given a good once-over by Farrah, they were packaged up and sent off with Farrah for framing. The framed prints were then installed on the walls of the OPUS Hotel, where they would be showcased for the duration of her Capture exhibit.

This was Farrah’s first photography exhibit and she was thrilled to have her prints on public display, after spending over a year working tirelessly on The BANGBANG.

“I had imagined it for months so when they were finally hung I was relieved and excited, but it really didn’t hit me until the next day. I went back to the Opus to drop something off and suddenly I was standing in a room full of my images.  It didn’t seem real.  I had to do the iconic eye rub to see if I was dreaming. A flood of pride surged in and the fantastic feeling of hard work paying off really set in.”

Farrah has been back to our photolab a number of times since we printed her exhibit, to order more prints to sell during her official exhibit launch and through her website. We’re over-the-moon, knowing that Farrah’s prints will be showcased in homes and offices all over North America!

You can order prints of your own photos, in gallery quality just like Farrah’s, by visiting our London Drugs Photolab.

National Pictures of the Year Award Nominations Printed at London Drugs: Exhibition Recognizes the Best in Canadian Photojournalism

 

London Drugs has been a proud supporter of the Capture Photography Festival in Vancouver since its inauguration in 2013. The festival features both local and international lens-based artistic talent through high-profile gallery exhibits throughout the city of Vancouver. For the second year in a row, London Drugs printed the festival’s entire National Pictures of the Year Awards exhibit, displayed at Vancouver’s Pendulum Gallery.

London Drugs Photolab Technicians worked closely with the News Photographers Association of Canada (NPAC) to print the exhibit, which features finalists for the largest photojournalism competition in Canada. Thirteen categories are represented, including news, sports and social issues.

Photo of Superhero window cleaners outside Kingston General Hospital by Lars Hagberg with The Canadian Press. Printed on Epson Professional Lustre paper by London Drugs Photolab Technicians.

London Drugs Photolab Technicians collaborated with NPAC and the 2016 National Pictures of the Year coordinator Ric Ernst to print each of the finalist’s photos in gallery quality, to each photographer’s specifications.

“This is our second year having the London Drugs Photolab print our exhibit for the Capture Photography Festival and once again the quality of our exhibition prints are superb. I have to admit, the first year I was somewhat skeptical about London Drugs printing our images but was blown away by the quality of work they produced for us. I had no doubts this year and was not disappointed,” says Ernst.

Among the photos printed by the London Drugs Photolab was an image of CrossFit athlete Lindsay Hilton, captured in her element by Canadian photographer Darren Calabrese, as part of a series he was working on for ESPN. The photo was selected as a Picture Story Feature finalist for the National Pictures of the Year Awards.

“The project with Lindsay Hilton began after I had seen a local story about one of her workout videos going viral. That story was a straightforward news item, but I was interested in learning more about her as a person rather than just an athlete,” explains Calabrese. “I shot the series over a span of five or six months. At first, I rarely shot any pictures. I would show up at the gym with just one body and a lens, but would just chat with her and the coach/gym owner. I would help with the weights sometimes and every once in a while I would jump in and try the same workout or exercise out of curiosity.”

Photo of CrossFit athlete Lindsay Hilton by Darren Calabrese. Printed on Epson Professional Lustre paper by London Drugs Photolab Technicians.

Ernst appreciates the trust that the photojournalists, including Calabrese, put in him and the London Drugs Photolab team to ensure the photos printed are as true to the original as possible. The goal is to maintain each personal art aesthetic which helps to convey the photo’s story.

“The most important part of printing our images is getting the tonal qualities and colour balance correct and as close to what the photographer achieved with the original file. The quality of the paper is important and the stock London Drugs Photolab used for our prints was premium,” says Ernst.

Ernst believes the Photolab Technicians’ own passion for photography is what makes working with London Drugs an exceptional experience. “They know what we expect and they speak the same language which makes it very easy to communicate our needs.”

Photo of Fort McMurray wildfires by Cole Burston with AFP. Printed on Epson Professional Lustre paper by London Drugs Photolab Technicians.

London Drugs Photolab Technician John Goldsmith, who worked with Ernst to print the exhibit, used London Drugs’ new Epson P-9000 printer for many of the finalists’ photos. Authentic Epson inks will provide a lifetime of enjoyment, with an archival stability of 200 years. These new printers can now be found in every London Drugs Photolab, and will be used to print customers’ photos in gallery-quality, whether it’s for an exhibit or to hang on their walls at home.

London Drugs Photolab Prints Fine Art for the 3rd Annual Capture Photography Festival

For the 3rd consecutive year, London Drugs is proud to be a sponsor of the Capture Photography Festival, celebrating local and international lens-based artistic talent in Vancouver. The festival is devoted to exhibiting challenging and thought-provoking photography at over 50 esteemed galleries and public installations.

This year, the London Drugs Photolab printed the works of several high profile Capture exhibits, including LA-based photographer Aline Smithson’s exhibit Self & Others: Portrait as Autobiography, and the News Photographers Association of Canada’s National Pictures of the Year awards exhibit.

Using the best in photofinishing equipment and innovative materials such as our Hahnemühle Fine Art Bamboo Paper, our passionate, experienced Photolab Technicians printed flawless fine art pieces hung in galleries across the city.

These fine art printing services aren’t just reserved for professionals, either. Amateurs, freelancers, and professionals alike can get museum-quality prints, using the London Drugs Photolab’s cutting-edge printing services.

Visit our Photolab in-store or online to find the right print for your photography project!