New Elizabeth Arden Always Red Fragrance

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This brand new fragrance from Elizabeth Arden, ALWAYS RED, celebrates the New York state of mind- boldly living out loud, making your own rules. All in. All the time. Made for the leader of the in crowd, Elizabeth Arden ALWAYS RED was inspired by the strikingly confident woman who radiates as she lights up the town. Sounds like you?

ALWAYS RED is a luxurious floriental, opening with an irresistible blend of vibrant blood orange, luscious red plum and passion fruit. As the composition evolves, a textured heart of jasmine sambac, pink freesia and velvet rose petals evoke intense femininity and passion. The fragrance dries down to a rich, ambery base. Deep and inviting accents of praline, mahogany woods and red amber symbolize the sensuality and tantalizing confidence synonymous with the colour red and the Elizabeth Arden ALWAYS RED woman.

This bold and daring beauty accessory instantly catches the eye…and is now yours to try at London Drugs!

Fall Beauty Trends to Try

Our Beauty Advisors have eagerly been awaiting the start of fall to share with you the trendiest looks of the season, which graced the Fall/Winter 2015 runways earlier this year. Here are their go-to products and tips for re-creating these hot new make-up looks:

  1. Glittery Ice Queen Lashes

Your peepers are going to be the hit of every party with this trend from the runway of Carolina Herrera! Apply a touch of Annabelle Glitterama Liquid Eyeliner in Milky Way to the tips of your eyelashes for a sparkly accent that will give you a glamorous “frosted lashes” look. ($8.99 at LondonDrugs.com)

  1. Strobing

Don’t let that beautiful glow grow dull in the fall & winter months! Strobing is used similar to contouring, but only using a highlighter. Start with an overall glow by adding L’Oreal’s Magic Lumi Light Infusing Primer ($17.99 at LondonDrugs.com) to your foundation, and then use the NYX Illuminator in Ritualistic ($10.99 at LondonDrugs.com) as your highlighter. Apply to the bottom centre of your forehead, down the nose, across the top of your cheekbones, under your brow bones, above your cupid’s bow, and your chin.

  1. Vampy Lips

Deep, dramatic shades of lip gloss and lipstick are must-haves for this fall – and we’re not just talking about a slightly deeper nude, we’re talking about dark, vampy shades that will draw all eyes to your pout. Not sure which shade to try? Our Beauty Advisors recommend the NYX Matte Lip Cream in Copenhagen ($9.99 at LondonDrugs.com) or any of the NYX Simply Vamp Lip Creams! ($8.99 at LondonDrugs.com)

  1. Artistic, Graphic Liner

At first it was the ever-classic cat-eye, but now a new kind of graphic liner is popping up on runways, and it’s far more daring than the last! Think top and bottom cat-eyes, broken lines, and angular strokes. Our Beauty Advisors suggest the easy-to-use NYX Super Skinny Eye Marker ($11.99 at LondonDrugs.com) to create multiple fine lines or graphic patterns, and the Prestige Make-Up Eraser Pen ($12.99 at LondonDrugs.com) for touch-ups and precise lines.

 

80’s Inspired Crimped Hair Tutorial

The 80’s have been making a serious impression on the runways this year, with hair trends like intense volume, mousse and crimps making a comeback. In this video, Beauty YouTuber Alisha of Makeup at Midnight has some tricks for crimping hair…without using a crimper! Watch the tutorial to see how she achieves the look.

Products featured:

 

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Stay tuned for more beauty videos!

Why choose Youngblood

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Youngblood is the premier luxury mineral cosmetics line made of natural, finely ground minerals from the earth – without any of the common irritants (including chemicals, dyes and preservatives) found in conventional makeup. Created by former medical aesthetician, Pauline Youngblood, many products contain their signature mineral blend of Malachite, Rhodolite, Hematite and Zincite to help protect cells and tissue.

From the first moment you brush on the loose Natural Mineral Foundation, you’ll notice an incredibly silky feel and polished, fresh-faced finish. Our lightweight foundations contain a natural sun protectant, and look virtually undetectable while providing flawless, buildable coverage. Youngblood never appears glittery; instead, skin radiates a natural, healthy glow!

Youngblood is gentle to all skin types and conditions, including skin recovering from laser or chemical peels, or experiencing rosacea, acne or discoloration. It is the clear standard used at many upscale med-spas and skin care clinics around the world, and is carried at the finest boutiques including Henri Bendel in New York and NewBeauty at Fred Segal in Santa Monica, CA.

Products are free of talc, parabens, oil and fragrance, and have earned numerous awards including “Best Foundation”(Beauty Lauchpad) and “Best Mineral Blush” (New Beauty). Youngblood products are herald by professional makeup artists, celebrities and customers alike for our comprehensive assortment of natural-looking shades that are easy to use, long-lasting and able to stand up to heat, humidity and perspiration.

Shop Youngblood Now >

 

Five Steps to Pull Off the Perfect At-Home Pedicure

You can pull off your own perfect pedicure at home with a few tools and pointers.

You can pull off your own perfect pedicure at home with a few tools and pointers.

Sandal season is in full swing, but if you’ve been a little shy to expose the toes, these five easy steps will have you pedi ready in no time.

1. Soak Those Toes

Hard, calloused, dry skin is a dead giveaway that your feet haven’t been given the attention they deserve. The first step in your perfect at-home pedicure is a nice long soak. Dip your feet in a warm bowl of water (bonus points for a drop of essential oil or a prepackaged foot soak) for a few minutes to soften the skin and cuticles, and make the next steps a breeze.

2. Slough It Off

Buff the rough skin with a foot file or pumice to reveal the baby soft skin underneath. Don’t be shy, put some muscle into it. Concentrate on the heels and the callouses on the outside of the feet where skin gets the driest. A foot masque or an exfoliating scrub will seal the deal.
3. Care for The Cuticles

Trimming your cuticles may seem like a good idea, but leave that one to the pros. If you think your cuticles need some love, grab an orange stick and gently push them back – (the post-soak skin will be easy to push back). If your nails have gotten a bit unruly, trim them with clean, sharp nail scissors or clippers and then file them into the shape you like.

4. Colour Your World

Next up, the fun part: color! This is the year of the pink. From subtle pastels, to bright fuchsias and berry tones, there is a shade for everyone. Of course, feel free to stick to something that’s in your comfort zone, whether you love a vibrant red or an oceany blue, nail color is more about personal preference than trends. To paint the nails, start with a swipe of remover or rubbing alcohol to ensure a clean surface for the polish to stick to. Next step is a base coat. There are lots to choose from and some double as top coats too, so find one that works for you. Then two coats of color and top coat for shine and longevity. There are some new formulations that have that act more like the gel colors we see in salons but can be applied (and removed!) at home. If you’re looking for long wear and low maintenance, try one of those – just make sure to follow the instructions.
5. Maintain, Maintain

Finally, maintenance. Now that your feet are fresh and soft, keep them that way with a few easy steps! Use the pumice or stone file to keep the dry skin at bay and if you’re really hard core, slather your feet in moisturizer at night and sleep in your socks. You won’t believe how soft they feel in the morning.

Happy sandal season!

60’s Inspired Make-Up Tutorial

The feminine, flattering style of the 60’s is what inspired this make-up how-to with Beauty YouTuber MissMikaylaG. Bold lashes, black winged liner and nude lips embody this retro look. Watch the video for a step-by-step tutorial on how to get the look, and you’ll be batting your lashes in no time!

Products featured:

 

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Subscribe to MissMikaylaG on Youtube.

 

Stay tuned for more beauty videos!

 

Heat-Proofing Your Summer Make-up

The summer heat can take a toll, causing your make-up to melt away and your hair to frizz in the humidity. These beauty products, hand-picked by London Drugs Beauty Advisors, will help  keep your summer look fresh, even as the temperature climbs:

 

  1. Evian Brumisateur Facial Spray

This natural mineral water facial spray is the easiest way to moisturize and refresh your skin on-the-go. Throw it in your purse and give your face a quick spritz to keep your skin looking fresh: even in the hottest heat wave. ($14.00 at LondonDrugs.com)

 

  1. NYX Proof It! Waterproof Mascara Top Coat

The heat can melt your mascara, leaving dark shadows underneath your eyes. Instead of  foregoing your favourite regular mascara for a waterproof mascara, apply two swipes of the NYX Waterproof Mascara Top Coat. The top coat will make any  mascara waterproof. ($10.99 at LondonDrugs.com)

 

  1. NYX Matte Finish Setting Spray

Once you’re finished applying makeup, use this lightweight setting spray from NYX to make your makeup stay put. While it comes in both dewy finish and matte finish formulations, the matte finish setting spray is your best bet for fighting off shine during a heat wave. ($9.99 at LondonDrugs.com)

 

  1. Conair Infiniti Pro The Ultimate Brush

Heat and humidity can really do a number on your hair in the summertime, causing it to look frizzy. The Conair Ultimate Brush is powered with an anti-frizz ionic generator that releases ions directly into the hair to remove static and smooth the cuticle. The result is frizz free hair that’s beautifully shiny! The brush is wireless, which makes it perfect for tossing in your bag for frizz control on-the-go. ($39.99 at LondonDrugs.com)

 

  1. e.l.f. Studio Eye Primer & Liner Sealer

In the summer heat, eyeshadows crease more easily and eyeliners tend to smudge. Start off with the right eye make-up base by applying e.l.f. Studio Eye Primer to the eyelids; this will set your eyeshadow so it won’t bleed or crease. You can even turn your favourite eyeshadow into a waterproof, smudge-proof liquid liner with the built-in felt tip precision eyeliner brush! ($3.99 at LondonDrugs.com)

 

  1. Youngblood Luminous Crème Blush

To prevent the cakiness that can occur with powdered make-up, switch out your powder blush for a cream blush during summer. This cream-textured blush from Youngblood combines a shimmering glow with sheer, long-wearing colour that is perfect for outlasting the summer heat. The oil free formula even contains Vitamins C and E, Allantoin and Jojoba Esters that blend together to moisturize and protect the skin. ($32.00 at LondonDrugs.com)

 

  1. L’Oréal Colour Riche Balm with SPF 15

Opt for a lip tint in summer to give your lips a nice flushed colour that is more comfortable than sticky glosses or heavy lipsticks. As an added bonus, the L’Oréal Colour Rich Balm also has SPF 15 to help protect your lips while you’re out in the sun. ($9.99 at LondonDrugs.com)

 

  1. La Roche-Posay Hydreane BB Cream

When temperatures rise, it’s time to put aside the heavy foundations and try a lightweight BB cream instead. You’ll find it far more comfortable throughout the day, and this La Roche-Posay BB Cream will also help moisturize, soothe and protect your skin. Your complexion will look unified, even and fresh! ($29.00 at LondonDrugs.com)

 

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