This brand new fragrance from Elizabeth Arden, ALWAYS RED, celebrates the New York state of mind- boldly living out loud, making your own rules. All in. All the time. Made for the leader of the in crowd, Elizabeth Arden ALWAYS RED was inspired by the strikingly confident woman who radiates as she lights up the town. Sounds like you?

ALWAYS RED is a luxurious floriental, opening with an irresistible blend of vibrant blood orange, luscious red plum and passion fruit. As the composition evolves, a textured heart of jasmine sambac, pink freesia and velvet rose petals evoke intense femininity and passion. The fragrance dries down to a rich, ambery base. Deep and inviting accents of praline, mahogany woods and red amber symbolize the sensuality and tantalizing confidence synonymous with the colour red and the Elizabeth Arden ALWAYS RED woman.

This bold and daring beauty accessory instantly catches the eye…and is now yours to try at London Drugs!