Take Time for Tea: Support Mental Health with CMHA and London Drugs

The Canadian Mental Health Association BC is thrilled that locally-based mental health services will be made stronger this Mental Health Week, through a new Take Time for Teacampaign being offered at all 80 London Drugs stores across Western Canada.

Take Time for Tea London Drugs CMHA Mental Health Week

“After sponsoring our suicide prevention work last fall, it is pretty amazing that London Drugs is with us again with this unique awareness and support campaign,” said Bev Gutray, the CEO of the Canadian Mental Health Association BC Division. “Pick-up a tea card at London Drugs, learn about our top tips for mental health, and make a donation if you wish. All proceeds from this campaign will go toward mental health services assisting people in need, right in our local communities.”

Raise awareness and support mental health services

The “Take Time For Tea” campaign for local Canadian Mental Health Association branches runs this Mental Health Week May 7 to 13, at London Drugs stores from BC to Manitoba. Along with a stress-busting tea bag, the card contains tips for wellness and self-care from the Canadian Mental Health Association. The card reminds people, “Whether it’s tea, a good book, or a walk in the park, remember to enjoy a cup of mental health today—and share it with someone you care about.”

This campaign follows a suicide prevention awareness campaign for World Suicide Prevention Day September 2017 funded by London Drugs, and an in-store initiative where London Drugs pharmacists received critical suicide prevention training, and mental health and suicide prevention information was displayed at pharmacy counters. Donations received through “Take Time for Tea” will facilitate access to resources individuals and their families require to maintain and improve mental health, as well as support recovery from mental illness.

“London Drugs is proud to continue our partnership with CMHA across Western Canada with this important “Take Time for Tea” awareness campaign,” said Chris Chiew, general manager, pharmacy, London Drugs.  “Mental health affects everyone and pharmacists are in an important position to reduce stigma and get people talking about it.”

Chiew added, “Let’s get everyone talking about mental wellness and self-care. Our London Drugs pharmacists are here to listen and here to help; we are encouraging everyone to get behind the theme of Mental Health Week, and #GetLoud.”


In support of Mental Health Week, London Drugs and the CMHA also hosted a Facebook Live conversation about post-natal health and wellness on May 2. The video is available on the London Drugs Facebook page. For questions regarding post-natal health and wellness, London Drugs pharmacists are available to speak with patients.

CMHA BC Mental Health Week Get Loud London Drugs

Building Suicide Safer Communities With CMHA

The Canadian Mental Health Association (CMHA), in partnership with London Drugs, is on a mission to bring suicide prevention training to communities across western Canada. Suicide prevention training isn’t just for professionals. Suicide prevention is everybody’s business.

The most basic premise of suicide prevention is that if we are thinking about suicide ourselves we need to tell someone, and if we are concerned someone else may be thinking about suicide we need to ask them about it, clearly and directly. If they are indeed thinking about suicide, we need to listen carefully for long enough to acquire some understanding of what they are going through and then based on what we’ve learned help them link with supports and resources to keep safe for now.

But all of us worry, “will they be offended if I ask them?” Experts agree that you will not suddenly open someone up to the possibility of suicide as an option by talking about it, but rather will show them you care enough both to notice they are troubled, and to ask. The intention is to open up a dialogue that can lead to the possibility of help. And if they are offended? You might get something back like “Hey things are bad but they aren’t that bad!’, and you can again respond that the ask comes out of noticing they were troubled, and feeling care and concern for them.

CMHA’s vision of mentally healthy people in a healthy society has every community working to become suicide-safe, with many people equipped to step in and offer help to someone who is struggling. We can all be part of making this change happen — and one place to start is to sign up for a safeTALK workshop where you’ll learn what to look for, what to do and how to help. Visit askaboutsuicide.ca to learn more.

Askaboutsuicide.ca was made possible through the generous support of London Drugs. We are grateful to London Drugs for recognizing that suicide is everybody’s business and that we all have a part to play in creating suicide safer communities.

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