8 Products You Need to See from the #LDBeauty Event

@krystintysire and @samanthasito stopped to snap a photo before browsing beauty brands at the #LDBeauty Event in Whistler

Just like that, another LDBeauty Event in Whistler has come and gone! It was a whirlwind of excitement with beauty and lifestyle bloggers, glamourous photo set-ups, and Instagram Boomerangs, all to capture the plethora of things new that will be popping up at a London Drugs Beauty Department near you! We want to give you an in-depth, insider look at what was featured and what caught the eye of our influencer attendees. Keep reading below for 8 exciting must-see new products from the #LDBeauty Event!

Lise Watier

One beauty brand that had everyone mesmerized was Lise Watier, with its Limited Edition Winter 2019 Star Dust Collection. The dazzling packaging features a gold and navy case, with gold and silver stars suspended in liquid. It was a starry and sparkly dream!

The Collection includes:

You’ll be surprised to know that the Golden Glow Mask is made up of 95% naturally derived ingredients! This gorgeous mask not only looks beautiful when applied, but deeply hydrates and nourishes the skin while revitalizing your complexion. Simply leave on for 10 – 15 minutes, rinse off with lukewarm water and voila! You’ve got a radiant base for your glam makeup look. And good news: you can find this stunning collection at select London Drugs locations!


Another collection that was showcased at the #LDBeauty Event was Shiseido’s WASO Collection. This skincare line really stood out to our influencers as it’s inspired by the holistic and natural Japanese food tradition of Washoku and uses key ingredients such as carrot, loquat, honey, tofu yuzu and white jelly mushroom. These highlighted ingredients work in each product to balance, hydrate and perfect the skin. Plus, it doesn’t hurt that it comes in super-cute, instagrammable packaging! Find this adorable collection at select London Drugs locations.

Products in the WASO Collection include:

Ardell Professional

Noa Nichol from @vitadaily.ca had the Ardell Magnetic Liner & Lashes put on her!

A great pair of false lashes can elevate any look to 100% glamorous. What’s not so great is that sometimes it can take a bit of finesse to apply them and the glue can get goopy. Enter Ardell Magnetic Lash and Liner! This innovative product caught the attention of our influencers as it makes it super quick and easy to apply false lashes. The liner itself is actually magnetic and holds the lash in place. It’s waterproof, long-lasting and is a great option for beginners to false lashes (or for those who usually apply gel liner anyway!). Another great feature is that you can make your look subtle or more intense, depending on how thick you make the liner. Find this product at any of our London Drugs Beauty departments now!


Another item that got our influencers excited was the Conair Unbound Portable Hair Curler. It’s a cordless hair curler which helps you achieve beautiful, bouncy curls on-the-go! All you have to do is make sure you charge it before you go. While pressing the start button, the heated chamber draws in a strand of hair and holds it inside until you hear a beeping sound, then with a release of the button, out pops a perfectly formed curl. It heats up to 400 degrees F in 60 seconds or less, so it works great even on coarse hair. Another awesome feature is that it can be recharged by simply plugging into any device with a USB port – talk about an innovative product! This product launches at London Drugs some time in November of this year, so keep your eyes peeled!


The Avène Hydrance Aqua Gel moisturizer being tested at the #LDBeauty Event

Everyone was raving about the Avène Hydrance Aqua Gel. This moisturizer is inspired by Asian skincare, with it being formulated in Japan but made in France. It is intensely hydrating and feels like a burst of water on the skin. The best part? It can be used as a daily moisturizer, along the eye contour, and even as an overnight mask. Our influencers were amazed at the refreshing texture; it looked as if water was coming out of the skin upon application! A definite must-have, especially for the colder months. You can find this amazing product any London Drugs locations.

Elizabeth Arden

Of course, it’s hard not to be a fan of Elizabeth Arden’s iconic advanced ceramide capsules with daily renewing serum. Each serum-filled capsule helps to strengthen skin’s moisture barrier, which improves the look of skin. The new arrival to Elizabeth Arden that got everyone excited was the Vitamin C Ceramide Capsules with Radiance Renewal Serum. The vitamin C in these capsules is 178x more potent than traditional vitamin C, due to the capsulated form of the product. Skin is visibly brighter after just one use! And it’s not just vitamin C in each capsule – ceramides are also in the mix! These small capsules are also biodegradable and very travel-friendly. Both of these products are available at select London Drugs.


@lovinglittlesblog shared her unboxing of the new Lancôme Idole fragrance.

There was one fragrance that stood out from the rest at the #LDBeauty Event. Lancôme’s Idole has caused a lot of buzz recently, and our influencers got an exclusive look as to why. Not only is it a delicious blend of bergamot, rose, jasmine and white musk, this gorgeously fresh and floral scent is housed in a uniquely shaped package. Say hello to the world’s thinnest perfume bottle! It’s designed to lay flat like a cell phone, while the golden sphere at its centre embodies female determination. A feature that surprised and delighted many of the influencers was that the bottle itself is also refillable, making it a more sustainable fragrance choice. This beauty can be found at select London Drugs locations.

Hot Tools Pro

@trendmebeauty showing off her gorgeous hair after using the Hot Tools One-Step Blowout Volumizing Brush

All of our influencers went home with one of the Hot Tools Signature Series One Step Blow Out Volumizing Brushes and since they’ve tried it, they cannot stop raving about it! This oval-shaped brush uses ion technology to combat frizz while drying and styling your hair. The dual-length bristles grip each hair strand gently, which reduces breakage while providing ample volume and shine.

@trendmebeauty stated “…it’s been trending…because it works! I honestly don’t need my blow dryer anymore.”

@alifewellconsumed said that the brush “is so helpful in the mornings! Usually I’m lazy but [it] can make my hair look like I had a blow out at home.”

@deneandale said that “this has quickly become my favourite tool to use!”

@avatozoe said “10 minutes for a blowout…I’m never going back to a blow dryer and brush!”


With this impressive lineup of new and innovative beauty products, it’s hard to not get excited about checking them all out. Whether you’re gifting for a friend or family member or adding to your own personal beauty collection, you’ll know that each of these products is a favourite amongst beauty and lifestyle influencers and is #LDBeauty approved! Search the #LDBeauty hashtag and follow @LDBeauty on Instagram to see more exclusive content from the event.

Giveaway! You Could Win the $2000 London Drugs Beauty Box

Calling all beauties! Are you ready for one of our BIGGEST giveaways of the year? This is your chance to win the Beauty Box filled with products from the brands we love at London Drugs worth over $2000! Oh yes, you heard that right. Plus, it’s the exact same box we gifted our VIP influencers and bloggers at our annual #LDBeauty event.

London Drugs Beauty Box Giveaway

Do we have your attention yet?! There is something in this box for every skin type and makeup look your heart desires, including just-released products and cult favourites. Let’s dive in to how you can enter and scroll for the top products (all in the box!!) our London Drugs Beauty Advisors are in love with right now from the LD Beauty Event.

1. Shiseido Daiya Fude Face Duo

A brush that acts like your fingertips? Yes, please! This diamond-shaped brush from Shiseido allows you to apply, buff and blend all face products without having to change brushes. It even conducts heat to warm up the product, leaving you with a more natural looking application.

2. EcoTools Makeup Brush Cleansing Cloths

We have to clean our brushes, beauties! The EcoTools cleansing cloths instantly wash away surface makeup, oil, and impurities from your brushes to keep them clean, soft, and healthy.

3. Bioderma Atoderm SOS Spray

Is your skin prone to itching? Bioderma’s Atoderm SOS Spray soothes itching in 60 seconds for 6 hours—wow. New Skin Relief technology is combined with soothing ingredient Enoxolone to block the biological process responsible for itching right from the start.

4. Clinique Dramatically Different Hydrating Jelly

Oh, this is a definite favourite among influencers and beauty bloggers! The Dramatically Different Hydrating Jelly from Clinique is a lightweight water-jelly that delivers 24-hour hydration repair plus pollution protection.

5. NeoStrata Resurface Smooth Surface Glycolic Peel

You probably already know how much we love NeoStrata at London Drugs! This advanced at-home peel is formulated with 10% Glycolic Acid and exfoliates your skin, clarifies pores, refines texture, and improves overall tone.

6. NeoStrata Restore Bionic Face Cream

Do you have sensitive skin? Try NeoStrata’s Restore Bionic face cream—a rich, soothing emollient designed for dry, reactive skin. It contains Bionic Acid to help attract moisture to the skin barrier.

7. Lancome L’Absolu Rouge Drama Matte Lipstick 

Get ready for a dramatically matte, super pigmented lipstick that lasts from your morning coffee to a night on the town. The Lancome L’Absolu Rouge Drama Matte lipstick uses new light powder technology for extra comfort and colour.

8. Kiss Blowout Lash in Pixie

We love a great pair of lashes. The latest in falsies, the Kiss Blowout Lash in Pixie are next-gen wispy with bouncy volume and curl. The best part? This brand is totally reusable and cruelty free!

9. L’Oreal Unlimited Mascara

Need a new mascara? Look no further than the L’Oreal Unlimited Mascara with 24-hour hold and ultra-black pigment! The bendable wand can be used bent or straight to build lash length or intensity smaller lashes.

LD Beauty Box Worth $2000 London Drugs Giveaway

Are you ready? Here’s how to enter!

  1. Follow @ldbeauty_ on Instagram OR follow London Drugs Beauty on Facebook
  2. Tag a friend who LOVES beauty as much as you do in our Instagram post or our Facebook post
  3. Extra entry: Comment on our Instagram post or our Facebook post with a beauty product from the photo you can’t wait to try!
  4. Extra entry: Share our Instagram post in your Instagram Story

Terms and Conditions

  1. No purchase necessary. Limit one (1) entry per social network per contest. Limit one (1) prize may be won per household.  Entries must be received no later than 11:59 pm Pacific Time on November 30, 2018. London Drugs is not responsible for entries that become lost or misdirected.
  2. Contest is open to all residents of British Columbia, Alberta, Saskatchewan, and Manitoba who, as of the date the prize draw is made: (i) have not won a London Drugs contest since November 30, 2017; (ii) have reached the age of majority in the province in which they reside as at November 30, 2018 (iii) are not employees of London Drugs, their respective advertising and promotional agencies, the independent judging organization (if any), or any family member living with any such employee.
  3. The winners will be chosen by a judge on the day the contest ends (see dates below) in Vancouver, British Columbia, from all eligible entries received per contest. Winners will be selected based on a combination of number of post likes, comments and overall skill/creativity. To win, selected entrants must have correctly answered the skill-testing mathematical question on the entry form and must sign London Drug’s declaration and release confirming compliance with the contest rules and acceptance of the prize(s) as awarded, releasing London Drugs from liability in association with the contest and prize and consenting to the use of their name, photograph, voice and statements for promotional and publicity purposes.
  4. There will be 1 prize awarded: the winner will receive ONE Beauty Box, worth approximately $2000. Prize(s) must be accepted as awarded, are non-transferable and no substitutions are permitted. London Drugs reserves the right to substitute a prize of equal or greater value should any prize become unavailable for any reason. Prize will be awarded at the closest London Drugs location to the winner. Contests dates: November 16, 2018 – November 30, 2018. Draw Date: 12:00 PM Pacific Time Monday, December 3, 2018.
  5. Selected entrants will be contacted by email, or social network they were drawn from. No correspondence will be entered into except with selected entrants. If the winner does not respond then she/he will be notified for the second time, 2 (two) days after the first notification. If the winner still does not respond within 2 days of the second notification, a new winner will be chosen in the same manner until a winner is successfully contacted.
  6. The chances of winning a prize will depend on the number of eligible entries received. Decisions of the judges in respect of all aspects of this contest including, but not limited to, eligibility of entries and correctness of answers given to the skill-testing question, are final.
  7. London Drugs, their respective advertising and promotional agencies, the independent judging organization, and their respective agents are not liable to an entrant in any manner relating to the contest or the awarding and use of the prize(s).
  8. This contest is subject to all federal, provincial, and municipal laws and regulations. By entering the entrant consents to the collection of all personal information included on their entry and agrees to the use and disclosure of such information by and between London Drugs and their agents.  The winner(s) also agrees to the collection, use and disclosure of their name, entry, photographs, voice and statements for London Drugs’ publicity purposes without further compensation. All personal information collected from entrants will be used only for the purposes of administering the contest and for marketing and promotional purposes as contemplated by these rules; under no circumstances will any personal information be sold or rented to third parties. All personal information collected by London Drugs will be kept in accordance with the privacy policy of London Drugs, which can be viewed at londondrugs.com, and in accordance with all applicable privacy laws.
  9. The right is reserved by London Drugs to terminate this contest, in whole or in part, and/or modify, amend or suspend the contest, and/or these rules in any way, should any cause beyond the reasonable control of London Drugs or its agents affect the proper administration thereof.

6 Glam Halloween Makeup Looks by Canadian Beauty Bloggers

Grab your makeup bag and a dose of creativity to glam up your look for Halloween this year! If you are the type to favour glitter, sparkles, and lots of bright colours over dark, gory looks, don’t worry—we have the inspiration for you.

From a glam neon skull to a whimsical woodland fairy, these Halloween makeup ideas will make an impression at any party!

We collected some of our favourite looks from Canadian beauty bloggers and makeup artists to spark your creative costume this Halloween. Keep scrolling to gather ideas for your own Halloween makeup this year, and read what inspired each Instagrammer to create their glam Halloween makeup look.

1. Peacock Feathers by @sarbearmua

DIY Halloween Makeup 2018 London Drugs Beauty Sara Vidal

“The inspiration for this makeup look began with the eyelashes. The feathers reminded me of a peacock, so I wanted to include yellow, purple, and blue to compliment the lashes. I took to Pinterest and began pinning photos of peacocks—their colours are truly unbelievable.”

2. Jack o’ Lantern by @sirat.xo

London Drugs Beauty Makeup Halloween Sirat Sandhu

“My inspiration behind the look was the scary/glam Halloween duo. I am obsessed with glamorous Halloween looks with a dark twist, and I wanted to be able to incorporate affordable makeup products to allow the look to be achievable by everyone. My hope is that people continue to enjoy and recreate this look.”

3. Woodland Fairy by @madalynauroraa

DIY Makeup Halloween London Drugs Madalyn Richardson

“This was one of my first looks when I decided to bring my creative side forward. I took a lot of inspiration from my childhood—building fairy houses in my grandma’s garden was one of my favourite hobbies.”

4. Honeybee by @crystalwangg

London Drugs Beauty Blogger Crystal Wang Halloween Makeup

“I’ve never been huge on Halloween spirit and all the spooky themes. Even though Halloween looks are huge in the beauty community, I still wanted to be comfortable in my skin—I wanted to create something fun and light which I can enjoy and share, while still being festive.”

5. Colourful Clown by @stjohnnnn

London Drugs Halloween Makeup Sara StJohn

“This look was inspired by my nail set by @allured; having fun nails keeps me inspired to continue to create fun and new looks for this year’s #31daysofhalloween!”

6. Spooky Glam Skull by @monolidmua

LD Beauty Halloween Makeup DIY Spooky Skull

“I was really inspired by both Desi Perkins and Luna Fortun for this look. Desi’s half-melted skull was amazing and Luna created a gorgeous neon skeleton look. I was inspired to merge both amazing looks together and came up with this Halloween look!”

Have a photo of your glam Halloween makeup? Make sure to share it with @ldbeauty_ on Instagram using #LDBeauty and enter our #ldBOOtiful contest until October 26th, 2018!