Meet the 11-year-old Boy Who Will Inspire You to Dive Deeper into Recycling

Mason is only in grade 5, but he is already having a big impact on the planet with his passionate website and social media project called Mason’s Ocean. He (and his mom) are also committed London Drugs recyclers.

Bringing Mason’s Story to the Screen

As a BC-based company, London Drugs is passionate about reducing waste to help benefit our oceans and all the communities we serve. For Earth Month, the London Drugs What’s the Green Deal video team travelled to the Vancouver Aquarium to help Mason share his story.

“When I was eight years old and I watched the film Sharkwater, it was then that I realized I had to start helping the ocean,” Mason says. He posts frequently on his Mason’s Ocean Facebook page and Instagram feed with interesting ocean and animal facts and tips on how people can make a difference with their own actions. We see how Mason puts his heart into saving the world’s oceans, while dealing with a little heart trouble of his own.

Heart Surgery and Healing

In 2018, 11-year-old Mason faced a challenge when he and his family discovered he had a heart condition — a narrowing of the aorta. He underwent heart surgery at BC Children’s Hospital and returned stronger than ever.

“When I started feeling better,” Mason says, “ I decided I should keep on posting and spreading the great news of recycling.”

#BePlasticWise — A Global Recycling Challenge

Lately, Mason has become more focused on the issue of ocean plastic and helping his family to reduce their waste. He visits the Vancouver Aquarium (an Ocean Wise initiative) and stays on top of the issues through its Plastic Wise program. Mason shares the importance of recycling against a backdrop of spectacular marine environments and amazing ocean plastic education exhibits – including Douglas Copeland’s stunning ‘Vortex’ display.

11-year-old Mason recycles at London Drugs

London Drugs is Mason’s Local Recycling Solution

Mason and his mom combine their waste recycling with household shopping trips to London Drugs. From plastic bags to batteries, light bulbs and more, it’s a convenient way to responsibly reduce waste. It also marks a real point of difference in the retail industry. Mason’s mom, Shanna, appreciates the service.

“If I can shop at a local, Canadian-owned company, and know that the company is taking the initiative to recycle their products, then yes!” she says, “I will make the choice to make my purchase dollars count, and I will go to London Drugs.”

11-year-old Mason advocates for clean oceans

When We #RecycleTogether, the Results Add Up

In 2018, London Drugs and its customers diverted over 11,000,000 lbs of materials from landfill. It’s all part of our commitment to a more sustainable retail future.

Mason’s future plans include getting a PhD in marine biology and maybe studying environmental law. “I want to change the laws in favour of the oceans,” he says.

We can’t wait to see what you accomplish, Mason – you are the REAL Green Deal.


Your local London Drugs takes batteries, electronics, small appliances, soft plastics, Styrofoam, and more. For the complete list of what you can recycle, visit http://www.greendeal.ca/recycling.

You can follow Mason’s journey on his Facebook and his Instagram channels.

How to ‘Green’ Your Photos This Earth Month

Reduce, Reuse, Recycle… Re-live.

This April, do more for Mother Earth than just turning off the lights. Earth Month is a great opportunity to start making greener choices that will last a lifetime. Display your wedding or vacation photos on sustainable surfaces, and they will survive years to come, look great, and give you peace of mind that you’re helping the planet.

Don’t forget about recycling your old photos, either. Diverting those from your trash will make you feel like a sustainability superstar!

Bamboo Prints

Being environmentally friendly never looked so good. Our bamboo prints are made with 90% bamboo, a highly renewable resource, making it a great option for ‘greening’ your photos. The fibrous texture of the bamboo gives your images an incredibly unique look, with vivid shades, a crisp matte finish and maximized resistance to aging. The next time you’re choosing a print surface, try this durable, nature-approved solution guaranteed to stand the test of time.

Recycling Your Old Photos

Digitally saving and restoring your photos is without a doubt the best way to ensure memory preservation. As technology grows and changes, converting to digital can free up space in an attic of old shoe boxes, and reduce the risk of harsh damage due to temperature, humidity and dust. But what do you do with your hard copies after your holiday, honeymoon, or first day of school is saved to a disk or USB? As long as they’re digitally printed copies, you can likely recycle your old photos with the rest of your mixed paper recycling.

Not sure if your photos are of the digital print variety? Do a simple tear test! By tearing a corner of your photograph you’ll notice that it either tears clean, or in layers. Consider a clean tear a green light to recycle the photo.

If you also have old metal film canisters kicking around, those can be recycled too. In addition to your small appliances, batteries, laser cartridges and old photos, we will accept metal film canisters through our What’s the Green Deal? Program.

Let us at London Drugs help you reduce your memory footprint!

Earth Month Beauty: Eco-Friendly Makeup Tutorial

We’re celebrating Earth Month with an entirely eco-friendly makeup tutorial! Our Beauty Advisor Sara will show you how to create a beautiful everyday makeup look, using products from some of her favourite eco-friendly makeup brands, including Emani, Youngblood, Burt’s Bees and more. Watch the video to learn why makeup refills are a sustainable beauty choice, and which brands have 100% natural ingredients and other environmental benefits.

Products Featured:

 

Subscribe to London Drugs on YouTube and stay tuned for more beauty videos!

Earth Day Giveaway: Win an Emani Cosmetics Prize Pack

We’re celebrating Earth Day with Emani Cosmetics, and you could win a prize pack of their most popular eco-friendly products!

Emani Cosmetics is a line of eco-conscious beauty products that are vegan, gluten-free, cruelty-free, and natural. The formulas are also 100% talc-free, paraben-free and free of petrochemicals and other irritants. Plus, their packaging is even made of recycled and biodegradable paper. They’re the perfect way to eco-fy your makeup routine for Earth Day!

Here’s how to enter our Emani Cosmetics giveaway:

  1. Follow @LDCosmetics on Instagram
  2. Leave a comment on one of the Emani Earth Day Giveaway Instagram posts

The Emani Earth Day Prize Pack includes: 1 Emani Primer Serum, 1 Emani Organic Soy Mascara, 2 Emani Lip Shine Lip Glosses, and 1 Emani Sculpting Pressed Blush.

 

Contest closes at 11:59AM PST Sunday, April 24, 2016. The winner will be chosen at random. One winner will be chosen from all Instagram entries.

4 Eco-Friendly Beauty Brands to Try this Earth Month

April is Earth Month, and while many will celebrate by making the effort to recycle a little more, start to compost, or help clean a park, how about making some sustainable choices when it comes to your makeup routine too? Our Beauty Advisors have chosen the best eco-friendly beauty products and tools from London Drugs that will make you feel good about what you’re putting on your face.

 

Emani Cosmetics

Emani Cosmetics

This eco-conscious line of beauty products is vegan, gluten-free, cruelty-free, and natural. A healthy choice for you and your skin, the formulas are 100% talc-free, paraben-free, and free of petrochemicals and other irritants. A must-try is Emani’s ‘Perfect 10’ Primer Serum, which is packed with 10 different organic extracts to nourish, moisturize and soften the skin. An added bonus: the packaging is made of recycled and biodegradable paper!

 Eco Tools

Eco Tools

You can eco-fy your makeup brushes too! Eco Tools’ line of makeup brushes are earth-friendly from top to bottom. The handles are made from bamboo, a low impact material that is highly sustainable, and the metal ferrule is created from recycled aluminum. Eco Tools’ synthetic brush bristles are also 100% cruelty free. Even their brush cases are sustainable, made from natural cotton and hemp, or reusable and biodegradable EVA plastic.

 

Burt's Bees

Burt’s Bees

Burt’s Bees has been a long-time favourite of lip balm lovers, but did you know their products are made from 97% natural ingredients? Plus the majority of their packaging is made from recycled content! They’ve also trimmed excess packaging by as much as 50% on some of their packaging. Burt’s Bees has even committed themselves to a policy of sending zero waste to landfills at their plant – a big move to help lighten our carbon footprint. If you haven’t given their brand new 100% natural lipsticks a try yet, Earth Month is the perfect time!

 

Physician's Formula

Physicians Formula Organic Wear

Physicians Formula has created an Organic Wear line, which promises 100% of the total ingredients are from natural origin. All of the products are also free of harsh chemicals, synthetic preservatives, parabens, GMO’s and synthetic colours and fragrances. Each product boasts its own eco-friendly features, from 100% recyclable mascara brushes, to certified organic ingredients (like this bronzer). The Organic Wear line is also 100% cruelty-free!

 

Make the switch to these ‘green’ beauty options, and your skin (and our planet) will thank you!