Proudly Canadian Brand Stories – Silver Hills

For a real Canadian treat, check out this Silver Hills plant-based Bacon Grilled Cheese Recipe.

From an idea sprouted in Lumby, BC, Silver Hills Bread is now a Canadian classic from coast to coast.

When Silver Hills co-founder Brad Brousson was a boy, his mom baked bread with sprouted whole grains from a family recipe. Years later, Brad was attending a health retreat at the Silver Hills Guesthouse in Lumby, BC, and decided he should bake some for the other guests there. This quickly expanded into a full-time project, so Brad partnered with friends Stan and Kathy Smith, and Silver Hills Sprouted Bakery was born.



“Thirty years ago, if you were organic, you were a bit crazy,” says Stan Smith. “But now there’s a lot of people who are crazy along with us. I think the healthy food community is looking for companies to provide new ideas and solutions and we look forward to being part of that and to discovering ways to make it easier to eat healthy.”

The health difference begins with the sprout. This early growth of the plant unlocks iron, magnesium, zinc, B vitamins, and other important vitamins and minerals, and makes the seeds easier to digest. Sprouted whole grains also offer a healthy, slow-release carb to give your body steady energy.



All of Silver Hills’ 100% plant-based products are made with nutrient-rich, high-fibre whole grains sprouted in clean, cold Canadian water. Each ingredient is guaranteed non-GMO.


Silver Hills Bakery soon outgrew its humble home in the North Okanagan and moved the entire sprouted bakery to Abbotsford in 2002. They’ve been a Proudly Canadian part of the community ever since, and London Drugs is proud to feature their breads across Western Canada.

“When we began the bakery, the sole intent was to aid people in their quest for health,” reflects Brad. “It makes me feel very fulfilled to know that all of the effort and all of the sacrifice that went into making Silver Hills what it is today is really contributing to someone’s happiness, and someone’s health.”



New Program Makes Pharmacy and Retail Services More Accessible for People with Autism and Other Cognitive Special Needs

August 17, 2021 – London Drugs today announced a new program that will help make shopping experiences and pharmacy services more accessible for people with autism and other cognitive special needs. Partnering with Canadian company Magnusmode, London Drugs will soon offer step-by-step visual and digital guides to help empower individuals with cognitive impairments to access services in the store.

“We have a responsibility to make our retail spaces and pharmacies welcoming and accessible for people with cognitive disabilities, their caregivers and their families,” says Clint Mahlman, President and COO, London Drugs. “Through our partnership with Magnusmode, we are leveraging technology to provide new skills to customers with autism and other unique needs while visiting any of our stores.”

London Drugs customers will soon be able to access Magnusmode’s easy-to-use MagnusCards® mobile app which offers customized digital “Card Decks” that take users through five activities associated with a visit to London Drugs.

The activities include:

  • filling and picking up a prescription from the Pharmacy
  • getting a vaccination
  • making a purchase in the Cosmetics Department
  • making a purchase in the Tech Department
  • ordering prints from the Photo Lab

By making the actions involved with visiting London Drugs more predictable and manageable, MagnusCards® allows customers with cognitive special needs to become familiar with the various steps in advance in hopes of making their visit to a store undaunting. The app provides the user with reassurances and reinforces routine while the cards use pictures along with plain language text to provide step-by-step instructions.

“Some individuals with cognitive disabilities may not have the confidence to visit a pharmacy or they may face significant challenges asking for help from a pharmacist,” says Nadia Hamilton, Founder and President of Magnusmode. “The launch of MagnusCards® at London Drugs is a big step forward toward more equitable access to care, giving them independence and inclusion, and so their caregivers have greater peace of mind when they visit pharmacies and retail locations.”

London Drugs’ MagnusCards® deck will be available starting August 17, 2021 The MagnusCards® mobile app is free for both Apple and Android devices. Customers simply download the app and create a login to get started.

To download MagnusCards:


Magnusmode is the award-winning company behind MagnusCards® and was founded by Nadia Hamilton, whose brother Troy has autism. The company uses an innovative model that invites brands and venues to demonstrate their brand promise by connecting, engaging and enabling a large, under-served audience. By sponsoring the creation of custom Card Decks to support and guide customers with autism to use products and services, brands and venues can join Magnusmode in creating a more accessible world, while ultimately improving the customer service experience. With over 40 partners and thousands of downloads to date, this accessibility movement is taking off. Magnusmode has headquarters in Toronto, Canada, and as a 2019, recently opened its United States headquarters in Buffalo, New York. The MagnusCards app is available for download on both iOS and Android devices.


London Drugs collaborates with Salvation Army to provide assistance for surrounding communities of Lytton

London Drugs provided a donation of much needed personal hygiene, comfort, and first aid items in the support of Lytton and surrounding communities and first nations communities through the Salvation Army as a Non-Governmental organization. These are pictures of the supplies being unloaded at the depot for consolidation and shipment to Lytton.  ​​​​​​​

We have provided more than $25K in Community Emergency Comfort (CEC) Kits, Family Activity Boxes, and supplies of hygiene, personal, and health items for those affected by the BC Wildfires this season.

On July 28, our Vernon location packaged and donated Comfort Emergency Care kits to the Salvation Army to support those affected by the BC wildfires.

Emergency Pharmacy Services for Western Canadian Wildfire Evacuees

Our pharmacist are available to support customers who were required to leave their homes without important personal health information, prescriptions, or health aid items.
Donations to the Canadian Red Cross can be made at any London Drugs location across Western Canada.

We understand that people may have been required to leave their homes without important personal health information, prescriptions, or health aid items and may be requiring temporary emergency pharmacy services.
Please know our pharmacists are here to help in the following ways:

  • look up past medication history, contact your insurance provider and fulfill an early emergency supply of your prescription(s)*
  • access your CareCard number so you are able to visit a doctor if needed
  • adapt or prescribe an emergency supply of medication*
  • prescription delivery using the London Drugs App 

*Please note not all medications can be released early or prescribed. Consult your pharmacist for details.

You do not have to be a current patient of London Drugs to access essential health care services and medications.

For individuals with major health concerns requiring emergency health prescriptions, please contact London Drugs’ emergency health information line at 1-844-782-0051.

To find a location, please visit: www.London Drugs/locations or call us toll free at: 1-844-782-0051 for emergency pharmacist assistance.

London Drugs Proudly Canadian Brand Series – Raincoast Trading

First Nations owned Raincoast takes Canadian snacking to a whole new level. On the pristine coast of Vancouver Island, the ocean has been a giver of life for generations. Here, Raincoast Trading (part of the Nuu-Chah-Nulth Seafood enterprise) creates its famed Salmon Jerky, made from 100% wild caught salmon. This hook & line fishing method helps protect other ocean species and ensures 100% traceability from the boat to the package. The ingredient list is refreshingly pure too, including minced wild chum and/or pink salmon, organic sugar, sea salt, canola oil , spices and natural hardwood smoke. That’s it!

The company that makes these delicious products has been a family-run Canadian west coast institution for over 50 years. After gaining international attention for their products at Expo 86 in Vancouver, St. Jean’s Cannery & Smokehouse expanded with a number of depots in the Lower Mainland and the Vancouver Island communities of Campbell River and Port Alberni. They also acquired Raincoast Trading, highly respected for their sustainable fishing practices and connections with retail markets in the USA and Canada.

In 2015, ownership of these enterprises was transferred to the Nuu-chah-nulth – five Indigenous nations. With a long and proud history as stewards and participants in BC’s seafood economy, the Nuu-Chah-nulth are committed to ensuring these gifts that the ocean gives us will be cherished and passed along in good health to our grandchildren’s grandchildren. Now Raincoast also offers their Global line of Skipjack Tuna products, using fish caught in the Maldives, with the same dedication to sustainability and quality. So the next time you reach for a snack, have a taste of Canadian history, and toast to our shared future.


Proudly Canadian Brand Stories – Lise Watier

Lise Watier – Cosmetics developed by Canadian scientists, harnessing the power of Canadian nature.

The deep forests of Quebec may not be the first things that come to mind when you visualize high-end beauty products. But that’s exactly where the scientists of Lise Watier got their newest inspiration. Labrador Tea has naturally evolved incredible protective and regenerative mechanisms in order to survive in Québec’s rigorous climate. Harnessing the properties of this hardy plant for cosmetics is an exclusive innovation developed by Lise Watier Cosmetics in collaboration with researchers at l’Université du Québec à Chicoutimi.

Lise Watier’s Canadian roots run deep.

Lise Watier was born in Montreal in 1942, created a self-improvement and makeup course company in 1965 and launched her own line of cosmetics in 1972. Besides building an iconic Canadian cosmetics brand, her entrepreneurial spirit has also extended to philanthropy.

In 2009, Madame Watier founded the Lise Watier Foundation, a non-profit organization committed to empowering women and girls in need with the chance at a better life, donating 100% of proceeds generated from sales of Rouge Plumpissimo – Rose Tendresse lipstick and Sparkle of Hope lip gloss. Since 2010, these two products have raised over $1,000,000 in funds.

In 2016, Lise Watier Cosmetics joined Groupe Marcelle Inc. to become the largest Canadian company in the beauty industry.

Together with Groupe Marcelle’s other renowned brands, Lise Watier Cosmetics employs almost 350 people and distributes some 450 products to over 1,500 points of sale across Canada, as well as online across North America. So if you are looking for the finest Canadian makeup, fragrance and skin care products, you could go to the forests of Quebec – or you could just come down to your local London Drugs.

Proudly Canadian – Vitacore

Vitacore steps to the Canadian Front Line with CAN-95 Masks

Before the Covid-19 pandemic hit, the idea of Personal Protective Equipment (PPE) was far from the minds of most Canadians. Now, a mask is one of the things we can’t forget every time we leave the house.

Vitacore is the first Canadian manufacturer of PPE authorized by Health Canada, manufacturing locally in Burnaby B.C. Every part of their mask and respirator process is entirely Canadian; Canadian innovation, Canadian manufactured and made with respect for our Canadian environment.

“When COVID-19 hit, we saw the need to ensure that our communities, particularly frontline workers, have a consistent high-quality supply of PPE,” said Mikhail Moore, president of Vitacore, “Our mission and commitment is to homegrown innovation that protects Canadians, allows our country to be self-sustaining, and creates local jobs.”

Vitacore is a collaborative corporation of Canadian doctors, scientists, engineers, and business leaders. Even the development of the CAN-95 mask was Canadian. Researchers at McMaster University’s  Centre of Excellence in Protective Equipment Materials provided expertise to help develop fabric and determine the best machines for production. Testing was completed by the National Research Council of Canada.

As Canadians get ready to return to a safe and healthy everyday life. Vitacore helps make sure we are protected and prepared for whatever comes next.

That’s a can-do attitude all Canadians can wear proudly.


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