London Drugs is happy to bring back the Be Kind campaign again this year to help The Royal Canadian Legion with donations to its annual National Poppy Campaign. While poppy boxes will still appear at all London Drugs locations – as they do every year – we are hoping to help raise additional funds for Veterans through the Be Kind campaign in partnership with Carlton Cards.

BE KIND invites Canadians to send handwritten cards to friends, families, and neighbours, to show appreciation and brighten their day.

“People still need to be reminded they are not alone,” said Clint Mahlman, London Drugs President and Chief Operating Officer. “Whether that is sending love to a friend or family member or showing your appreciation to a Veteran whom you’ve never met, sending a personalized written message can be so meaningful – particularly when we are still social distancing many people continue to feel isolated.”

London Drugs has been a proud partner of The Royal Canadian Legion for decades with Legionnaires and volunteers once again being welcomed to collect poppy funds outside stores; poppy boxes and Veteran pins for sale inside stores; and donations being collected at cashier tills. This year, the BE KIND campaign will donate $2* for every pair of Carlton or Papyrus Greeting Cards sold between October 20 and November 11 directly to the Royal Canadian Legion Poppy Trust Fund. Customers can visit any London Drugs store and pick out cards to give. (*Maximum donation $20,000)

“Our great partners are an integral part of our National Poppy Campaign each year,” says Bruce Julian, Dominion President, The Royal Canadian Legion. “We thank London Drugs wholeheartedly for their support and for helping to spread the message of Remembrance.”

Donations made during the National Poppy Campaign go directly into the Legion’s Poppy Trust Fund. The funds raised locally are used locally to help with a range of supports and services for Veterans and their families. It can include emergency funding, helping Veterans get off the streets, completing benefit applications or establishing and supporting programs to help tackle operational stress injuries.
Please visit https://legion.ca/ for more information.