A Simple Guide to Finding a Fragrance You’ll Love

Hands sampling a perfume by spraying fragrance onto a scent blotter card inside a store display, showcasing fragrances canada.
If you’d like a slightly shorter or more descriptive version (more product‑focused vs. lifestyle‑focused), I can give a couple of alternates too.

 

Finding the perfect fragrance is about more than just picking a bottle you like; it’s about discovering a scent that reflects your personality, lifestyle, and preferences. With so many fragrances in Canada, shopping for the right one can feel overwhelming, whether you’re treating yourself or choosing a gift.

Luckily, we polled some of our in-house experts (our London Drugs Beauty Advisors) to simplify the process.

Here’s a quick guide to help you pick the perfect fragrance.

Start With the Basics: Fragrance Notes & Families

When exploring fragrances in Canada, one of the easiest ways to narrow your search is by understanding fragrance families. Most fragrances fall into a few core categories:

  • Fresh – Bright, clean notes such as citrus, aquatic, or green scents
  • Floral – Soft or bold florals like rose, jasmine, or orange blossom
  • Woody – Warm, grounding notes like sandalwood, cedar, and vetiver
  • Gourmand – Sweet, edible-inspired notes like vanilla, amber, or caramel

Once you know which family you gravitate toward, finding a fragrance that suits you becomes much easier.

Right now, popular fragrance trends in Canada include warm vanilla gourmands and skin-like scents—soft, airy fragrances that feel effortless and comforting. If you’re unsure where to start, a Beauty Advisor can help match you with scents based on your preferences.

Learn How to Test Fragrances Properly

Testing fragrance the right way makes a huge difference. When sampling in-store, always begin with a blotter card:

  1. Spray once
  2. Gently wave the blotter
  3. Wait about 10 seconds

Avoid rubbing the paper, as friction can change how the fragrance develops. This method allows you to experience the top notes, followed by the heart and base notes as the scent settles. London Drugs Beauty Experts can guide you through this process and help identify what you’re smelling.

Choose Trusted Fragrance Brands

If you’re new to fragrances or shopping for a gift, sticking with well-known fragrance brands is a smart choice. Established brands offer consistent quality and are easier to shop by scent style, mood, or intensity.

Some popular fragrance choices at London Drugs include:

  • Burberry Goddess Eau de Parfum
  • Dolce & Gabbana Light Blue Eau de Toilette
  • Jean Paul Gaultier Scandal Le Parfum
  • Narciso Rodriguez for Her Eau de Toilette

Customer favourites on the men’s side include Versace Pour Homme Eau de Toilette, Jean Paul Gaultier Le Male Elixir, YSL MYSLF Eau de Parfum, and Montblanc Legend Eau de Parfum. These fragrances remain top picks across Canada for their versatility and longevity.

LD Expert Tip: Try it on your skin before you buy.

Fragrances can smell different on everyone due to individual skin chemistry. If a scent smells great on a blotter, apply it to your wrist and allow it to develop for 5–10 minutes.

As the fragrance warms on your skin, the base notes emerge, revealing how it will truly wear throughout the day. This step is essential when choosing from the wide variety of fragrances available in Canada.

What’s Trending in Fragrances – Canada?

From new launches to social media favourites, fragrance trends are constantly evolving. London Drugs Beauty teams stay on top of what’s trending, what’s going viral, and which fragrances customers across Canada are loving right now.

Ask in-store about new releases, London Drugs picks, or customer favourites to discover what’s generating buzz.

Find What Fits Your Lifestyle

Think about when and how you’ll wear your fragrance:

  • Everyday wear: Fresh or skin-like scents for subtle, all-day use
  • Evenings or special occasions: Woody, amber, or gourmand fragrances for a bolder impression

If you’re traveling or on the go, rollerballs and travel sprays are ideal options—easy to carry and perfect for refreshing your scent throughout the day.

Find Your Signature Scent at London Drugs

As one of Canada’s trusted destinations for fragrances, London Drugs offers a wide selection and expert guidance to help you find a scent that feels uniquely yours. Visit the Cosmetics Department and connect with a Beauty Advisor who can help you explore fragrances Canada has to offer—with confidence and ease.

Need help choosing the best fragrances in Canada? We are always happy to help!

What Does Your Perfume Say About Your Personality?

Choosing your perfume is a highly personal adventure. Just like a picture is worth a thousand words, a woman’s signature scent can say a lot about who she is. It’s not a surprise that most of us choose carefully! If you’ve taken the journey of spraying and smelling many different fragrances to find the one—either for yourself or someone else then you know there is so much more to choosing a perfume than meets the eye (or the nose).

Perfume and Personality London Drugs Blog

All of us have unique tastes when it comes to the perfect fragrance. But what if you could have a peek into what your scent preferences say about your personality? Here are the four key scents and how they link to dominant personality traits. So whether you’re choosing a fragrance for yourself, your mom, your significant other or your best friend, we’ve got you covered!

But… why should you trust your nose?

We know from Alan R. Hirsch, a smell and taste researcher, that certain fragrances can be indicative of one’s personality. To explore this concept further, we’re taking you on a spin around the fabulous Fragrance Wheel by Michael Edwards, to see what your scent preferences might say about you. Edwards’ fragrance wheel describes four families of scent: Floral, Oriental, Fresh, and Woody. No matter which scent your nose gravitates toward, these four act as the primary bases for all perfumes. 

Fragrance Wheel London Drugs Beauty

Floral and Introspective

The floral family highlights the aroma of fresh flowers like rose, jasmine, lily, and frangipani to create classically feminine perfumes. Have you ever tried Acqua di Gioia Eau de Toilette, Viva La Juicy, or Marc Jacobs’ Daisy? It has been suggested that ladies who love fragrances with floral notes are the introspective, sensitive, and considerate type.

Floral Scents Fragrances London Drugs Beauty

Oriental and Lively

The oriental family features orange blossom, incense, resins, and sandalwood with sweet and warm notes like vanilla, musk, cinnamon, and cardamom. These fragrances are said to attract the woman who is the life of the party—lively, energetic, and social. Ready to go out on the weekend? Before you hit the dance floor, try these fragrances La vie est belle  by Lancôme or Burberry Brit Eau.

Fresh and Ambitious

The fresh family draws in the aromas of bergamot and citrus oils for bright sporty scents that invigorate and energize. Women attracted to the zesty, tangy smells of citrus are strong-minded, ambitious, and natural leaders. If you’re headed into the boardroom, try My Fifth Avenue from Elizabeth Arden or Clinique’s Happythe freshest of the bunch, worn and loved by power women.

Woody and Curious

And then, of course, there is the woody family, centred on aromatic woods and herbs. This is where you will find the lavender lovers. People who are a little more reserved but curious, love these notes. These women value friendship and teamwork, and can be thoughtful and contemplative. Fragrances such as Calvin Klein’s Euphoria and Donna Karan’s Cashmere Mist will captivate these quiet observers.


Next time you’re on the hunt for a new fragrance, take notice of the ingredients that trigger your fancy. Do they reflect your mood or personality? At London Drugs, you’ll find a plethora of perfumes spanning from soft florals to deep woods to guide your nose in the right direction.

Pampering Gifts to Treat Your Amazing Mom this Mother’s Day

Your mom is amazing. She loves you, supports you, and always puts you first. She deserves a little ‘me’ time, and Mother’s Day is the perfect chance for you to spoil and pamper her. Our Beauty Advisors, many of whom are moms too, are sharing their favourite products for indulging in a little rest and relaxation, so you can find the perfect gift for you own mom this Mother’s Day.

 

Revlon MoistureStay Quick Heat Paraffin Bath

Mom shouldn’t just be pampered once a year. This paraffin bath from Revlon will treat her hands, elbows and feet to some TLC whenever she needs it. The warm bath uses thermal heat to ease stiff and aching joints, while removing dull dry surface skin to leave skin soft and beautiful.

 

Amope Pedi Perfect Pedicure Set

Gift mom everything she needs for the perfect pedicure. The Amope Pedi Perfect Pedicure Set comes with a rechargeable foot file, charging station, moisturizing foot cream, custom fit suction shower hook, and an Amope & Veet coupon booklet.

 

Essie Gel Couture Nail Polish & Top Coat

Pick out one of Essie’s new Gel Couture Nail Polishes in mom’s favourite colour, and pair it with a bottle of their Gel Couture Top Coat. The high performance nail polish comes in 42 beautiful shades and lasts for up to 14 days. Best of all, there’s no lamp needed: just apply the couture colour and top coat for impeccable gel-like shine.

 

Bliss Blood Orange + White Pepper Soapy Suds Body Wash + Bubbling Bath

This luxurious and sudsy body wash and bubble bath from Bliss is just what mom needs for some downtime. Attach a DIY coupon for a few hours of ‘me time’ so she can enjoy a little relaxation all to herself.

 

 

 

 

 

MaskerAide Beauty Rest’ore

These super hydrating Beauty Rest’ore sheet masks from MaskerAide are infused with Argan Oil, Super Fruit Extracts, Green Algae and Vitamin E, and will go to work right away restoring, regenerating and repairing the skin. Choose a selection of different MaskerAide masks to create your own special Mother’s Day gift basket, specialized depending on her skin’s needs.

 

 

Giorgio Armani Acqua di Gioia Eau de Parfum

Not sure what fragrance mom will like? Our Beauty Advisors recommend Giorgio Armani’s Acqua di Gioia. It’s a fresh aquatic scent that isn’t overpowering, and is ideal for the warm season ahead. Other Beauty Advisor favourites include Yves Saint Laurent Black Opium, Calvin Klein Deep Euphoria, and Lancôme Trésor.

Just in time for Mother’s Day, receive a $20 instant bonus with a minimum $100 purchase of luxury fragrances. Or shop these select fragrances, on sale for $21.99! These offers are valid May 12 to May 17, 2017 and are available in-store or online. Select brands are available at select stores, while quantities last.

 

Lancôme Hydra Zen Anti-Stress Overnight Serum-in-Mask

If you notice mom has been a little stressed lately, this serum-in-mask from Lancôme is the best way to treat her. Let her forget the stress, tension and fatigue built up over the course of the day with this dose of overnight intense facial hydration. The formula reduces the visible signs of stress and will give her skin a boost of radiance overnight.

 

Youngblood Minerals in the Mist – Relax

This facial mineral mist from Youngblood will give mom an instant feeling of relaxation, no matter where she is. Youngblood’s signature mineral blend with lavender, vanilla, ginger and lotus instantly rejuvenates, protects and hydrates the skin. She can use it after cleansing, after makeup application to set foundation, or any time for a refreshing pick-me-up.