Bullying Stops Here! Pink Shirt Day is February 23, 2011

 For the fourth consecutive year, London Drugs is building awareness and offering the Anti-bullying Pink Shirt Day shirts at all 74 London Drugs locations. 100% of the $9.80 T-shirt proceeds go to local Boys and Girls Clubs in communities across Western Canada.

Last year, more than $50,000 was raised for the Boys and Girls Clubs as a result of Pink Shirt Day through London Drugs stores. “London Drugs is proud to support anti-bullying and the Boys and Girls Clubs with the sale of the pink anti-bullying T-shirts,” said Wynne Powell, London Drugs president and CEO. “We encourage everyone to take a stand against bullying and wear your pink shirts on national Pink Shirt Day, Wednesday, February 23rd.”

Boys and Girls Clubs programs foster self esteem, social engagement, academic success, inclusion, acceptance, respect for self and others, and connection to community—all of which are key elements of bullying prevention. BGC’s rely heavily on community support to deliver their daily Club programs.

“We are proud to be supporting the fourth annual Pink Shirt Day because we know that by raising awareness and educating people about bullying, we have the potential to put an end to it! Boys and Girls Clubs are honoured to be the social partner of this campaign and we are grateful for the way London Drugs has chosen to be involved. By selling pink shirts throughout their chain, they are not only helping to create awareness, but they are also helping to raise money that will stay in each community to help with anti-bullying programs! Last year, $15,000 of the $50,000 raised was shared with Alberta, Saskatchewan and Manitoba communities and we hope to be able to increase that this year.” said Carolyn Tuckwell, President and CEO of Boys and Girls Clubs of Greater Vancouver.

T-shirts are available in both adult and youth sizes ranging from small to XXL. For further information, visit www.pinkshirtday.ca.

About the Boys and Girls Clubs
Boys and Girls Clubs programs foster self esteem, social engagement, academic success, inclusion, acceptance, respect for self and others, and connection to community—all of which are key elements of bullying prevention. Boys and Girls Clubs proudly participate in Pink Shirt Day because it promotes awareness, understanding and openness about the problem and a shared commitment to a solution. BGC relies heavily on community support to deliver our daily Club programs. Supporting Pink Shirt Day supports everyone who has experienced bullying as well as Boys and Girls Clubs anti-bullying programs.