Choosing a New Lens

A new lens gives you a whole new perspective on your photography—you can get up closer than you imagined or capture sweeping vistas in crisp detail. Here are five steps to help guide you to the perfect lens.

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Accessorize for Spring: Small Improvements for Dramatically Better Shots

Fine-Tune Your Photography: Accessories for Perfect Pictures
Digital SLR cameras have transformed amateur photography. Built-in sensors take the guesswork out of proper exposures, auto-focus practically ensures sharp shots, and computerized settings allow even the amateur to experiment with artistic effects.

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Photography for the Active Lifestyle

Sometimes photography seems at odds with a busy lifestyle. Much of photography is slow and deliberate: setting up shots, testing light, waiting for the perfect moment.

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6×8 Prints: Save the Pixels!

You may be losing precious pixels every time you choose a standard 4×6 print size, pixels that are cropped to make your image fit the 4×6 shape. In fact, if you take pictures with a compact digital camera, you are likely losing 11% of your image. That could be the 11% that includes your dear Aunt Bea’s head, or the top of a totem pole, or the full impact of a stormy sky.

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Better Bird Photos


There is a certain magic involved in taking a dynamic, beautiful bird photograph. Many of the ingredients you can control—timing the shoot, setting up the perfect location, using quality tools—but the true joy of bird photography is in the unexpected. What kind of bird will land on this perch? Can you press the shutter just as it spreads its wings? Can you capture the drama of the moment in vivid colour?

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Your Best Travel Photos


Travel opens a whole world of photographic opportunities for those of us who love to take pictures. Your travel photos can be dynamic, meaningful, and visually stunning with a little preparation before your trip and some new perspectives while you are on the road.

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Lens Filters: Finding the Right Wavelength

Photography is the art of capturing light. The simplest ways to control the amount of light are right on your mode dial: adjusting shutter speed and aperture size. To modulate the quality of light, a filter is a straightforward, relatively inexpensive way to add drama to your images.

What is light?

To understand how filters change your image, we must go back to basics. Visible light moves in waves of electromagnetic radiation, similar to waves in the water. These waves have three properties that are particularly important to the photographer:

  • Waves have amplitude: the larger the wave, the brighter the light.
  • Waves have frequency that determines the colour of the light: faster waves appear as blue and violet while slower waves appear red and orange.
  • Waves have direction: we refer to this as polarization.

Each type of lens filter changes a property of light. Some block out a portion of all light, reducing the amplitude of the waves. Some block out certain frequencies, which changes the colour composition of the image. Some polarize the light, blocking out waves that are moving in certain directions. Each type of filter produces a unique effect that can transform the final image into a dramatic, professional-looking photograph.

Neutral Density Filters: Controlling the light

Neutral density filters reduce the amount of light passing through the camera lens without changing the colour composition. They are especially useful in bright light conditions to help prevent overexposure. Professional photographers often use neutral density filters to manipulate other camera settings for dramatic effects. For instance, a neutral density filter can allow for a wider aperture setting, which lets the photographer emphasize the subject while the foreground and background are softly out of focus. The photographer could also slow the shutter speed down and, with a tripod, capture the blur of motion while the landscape remains still and sharp.

Graduated Filter: Balancing light for dramatic landscapes

Many scenes, particularly those outdoors, have an unbalanced light intensity: the sky is bright, but the foreground appears dark. A graduated filter blocks out more light waves on one side of the lens, gradually allowing more light toward the other side. Imagine a bright sky with a darker foreground—to properly expose the sky, the foreground will be too dark, but if you expose for the foreground, you overexpose the sky. By positioning the filter with the stronger side up, you can capture more sky detail without underexposing the foreground. The graduated filter, in effect, allows you to manipulate the amount of light in different zones of the photograph.

UV Filter: Blocking out the haze

Light waves can move at different frequencies, some slowly, others fast. These frequencies appear as different colours: at one end of the spectrum are the slow red waves and at the other, quick violet waves. Moving even faster than violet light waves are ultraviolet waves (UV light), virtually invisible to the human eye.

Unlike the human eye, cameras are sensitive to UV light. Think of one of your sunny day landscape shots: when you took the picture, you saw a crystal clear, almost limitless view. The photograph turned out hazy and bluish. This is ultraviolet light, which often shows up on images as a bluish cast in shots from high altitudes, long distances, and over water. UV filters block out these waves, reducing excessive blue, and increasing colour intensity and image clarity.

Sky filter: Colour correction

A sky filter is a type of UV filter with a pink tint for added warmth. As with a UV filter, the sky filter is especially helpful when shooting outdoors, blocking out UV haze for better image clarity. The added tint helps with colour balance, especially skin tones.

Polarizing filters

In bright situations, strong light waves reflect off surfaces, sending waves in all sorts of directions. In photographs, this appears as a whitish glare. Polarizers block out these errant wavelengths: colours appear deeper, blue skies are deeper and more dramatic. This filter also removes glare from non-metallic surfaces, such as windows and water.

Protection and Peace of Mind

UV, sky, and polarizing filters can significantly improve the quality of your photographs, but there is an important side benefit. The filters screw on over your lens, protecting the surface from scratches. Since most filters are a fraction of the cost of a lens, a filter helps protect your photography investment.

For those who want to protect their lens without the added filtering properties, clear lens protectors are also available.

To learn more about lens filters and how they can transform your photographs, bring your camera into the London Drugs Camera Department. Our camera specialists can help you find the right filter for your camera.

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