Picture Perfect: Decorating with Photos

Looking for personal, dramatic artwork to decorate your home? Think pictures: vibrant botanicals, sweeping landscapes, artful black and whites of your family. Photographs are the perfect medium—you can get exactly the shot you want, adjust the colours, and print the precise size to fit your space. Enlargements won’t break the bank, either: if you enlarge photos to a standard size and purchase a ready-made frame and matte, you can produce a gorgeous piece of artwork for a fraction of the price of a well-made professional print.

Before your photo shoot

Set your camera to FINE: For enlargements, you will need a very fine image—go for the highest resolution your camera will allow.
Consider shooting in RAW: Many cameras allow you to photograph in RAW format, which is the digital equivalent of a film negative. These files will be large, but they will allow for precise colour correcting afterwards, either by you or the print technician.

During your photo shoot

Think light: Most photographs look best in natural light, and natural light looks best in the early and late hours of the day. Take note of where the light is hitting, and experiment with angles to catch your subject in an unexpected way.
Think of your room: Pictures are about more than colour and light—they are about mood. A dappled, daytime forest photo looks different than a sunset shot, with looming shadows and deep contrast. Dramatic rooms like dining rooms and living rooms showcase different types of shots than a family room or kitchen.
Get close up: Macro shots—extremely close-up photos—are a simple way to get a dramatic shot. Even the most basic point-and-shoot camera can focus at a remarkably short distance.
Experiment with monochromatic: Does your room have a strong colour scheme? Try photographing objects that are within the colour palette: think green botanicals in a moss-coloured bathroom, or a brilliant sky filled with balloons in a blue child’s room. Monochromatic artwork helps unify a space.
Consider contrast: If you’re looking for pop, think about the colour wheel. If your room is a cool blue, consider a fiery red and orange photo of tulips. If your room is neutrals, look for brilliant purples, rusts, or blues, highly saturated colours that will draw the eye. Contrast colours will form a focal point in the room, adding drama and interest.
Black and white: If your walls are painted a gorgeous, saturated colour, consider black and white shots. Surrounded by a black gallery frame and a crisp white matte, your vivid walls will allow the photos to pop.

After your shoot

Play with your pictures: The most basic photo retouching programs will allow you to adjust contrast and colour. Try adding effects that make your photo look like a painting, or adjust the colours to neon intensity. Play with your images and find something that works. If you are unsure about the effect, a standard size print costs a few cents and will let you see how your computer retouching translates into print.
Leave it to the experts: London Drugs’ print technicians hand-inspect every image. If you are unsure about colour balance and other technical components of your picture, you can trust that we will print at optimal settings.
Enlarge to a gallery print: For a designer look, have us create a gallery print. We print your image on canvas and stretch it around a wooden frame. Your gallery print is ready to hang on the wall—no additional frame or matte required.

For all of your photography and enlargement questions, drop by the London Drugs Photolab. We would love to show you samples of our enlargements, give you technical specifications, and help you create the perfect piece of photographic artwork.

Shooting in RAW: An introduction to the ‘Digital Negative’

Give your photos the professional treatment

Each month, we delve into the world of your camera’s menu—those cryptic settings beyond AUTO mode that can change the way you take pictures. This month, we’re tackling RAW, a method of creating images that are precisely corrected for white balance, tint, contrast, and other elements.

Professional photographers often shoot in RAW because they can make the lighting, exposure, and colour balance perfect afterwards. Today, good quality photo editing software is readily available, which means anyone with a dSLR can shoot images in RAW and give them the professional treatment before printing.

What is RAW?

Your camera gives you the option of saving your images in several formats. Most of us save in jpeg, but dSLR cameras also allow you to save in RAW. And if you’ve ventured into unknown territory and taken shots in RAW, you were likely blown away by two things: the massive size of the image, which can easily run 8 to 10 MB, and the dull, flat image quality.

To understand RAW images, let’s first think about how a camera saves a jpeg image.

  1. The sensor picks up an enormous amount of information when you press the shutter—an 8 megapixel camera will capture about 8 MB of information.
  2. The camera’s internal software calculates white balance, looks for redundant information, sharpens the image, corrects the lighting, adjusts the tint.
  3. The camera deletes unnecessary pixels, saving a fraction of the visual information.
  4. The resulting jpeg is relatively small, already processed, and ready to print.

A RAW file stops your camera from making visual decisions about your image. The result is all of the information, unprocessed, in one big file. RAW files are big because they contain all the bits the camera deletes out of a jpeg image; they seem flat and dull because they are unprocessed. But contained in that big file are all the tools to create a gorgeous, perfectly balanced photo.

What do you do with RAW files?

To handle your RAW files, you will need photo editing software. To start out, you may wish to download free photo editing software—a quick internet search will generate dozens of basic programs that can handle RAW files.

Each of these programs can auto correct your images. You can also tweak the different elements yourself, like sharpness, contrast, saturation, and tint. Let your creativity flow—the mood and feel of your photos can be enhanced in post production, bringing drama to already fantastic images.

When you are done experimenting with your RAW files, upload them to the London Drugs site and print out tests. This will give you a good idea about how your on-screen changes translate into print. London Drugs also provides our specific printer profiles so you can calibrate the colour on your screen to our machines. These are called “ICC Profiles”.

Intimidated about RAW? We’ll do it for you!

Our photolab accepts your unprocessed RAW files. We will analyze and correct your images for you, hand-inspecting each one to make sure it’s perfect. The result is truly gorgeous photos, perfected and printed by professionals.

For all of your photo questions, drop by the London Drugs Photolab. Our Camera Department, Computer Department, and Photolab work closely together to help you go from snapshot, to hard drive, to print, easily and effortlessly.

Capturing the Summer Landscape

From day trips to camping trips, summer is the time to get away from it all. And everywhere you venture, there will be a gorgeous landscape that begs to be photographed.

Photographing landscapes is tricky. When you hike up to the lookout point and take it all in, you are looking at a vast three dimensional space. Translating that sweeping vista into a rectangular, 2-D photo often results in an underwhelming shot, flat and uninteresting, without the breathtaking quality of the original.

The key to vivid landscape shots is composition. Every photograph is made up of shapes and lines, focal points, backgrounds, and foregrounds. Our eyes don’t consciously register these elements; instead, the photo’s composition forms a road map to the image, telling our eyes where to look next.

Here are some simple tips to get you thinking about composition, so you can take more dynamic landscape photographs this summer.

  1. Find a focal point. In real life, a sweeping landscape is mesmerizing because it fills your visual field—everywhere you look, your eyes drink in vast beauty. In a photograph, your eyes need a place to rest. Find an interesting focal point that stands out: a boat on the water, a twisted tree trunk, a red barn in a field of waving wheat, anything that catches the eye.
  2. Eliminate the details. Once you have your focal point, squint your eyes a little. The human eye searches for detail, so the larger elements of colour and shape can escape you. Look for shapes, lines and blocks of colour. How do these elements relate to your focal point? Move your camera around so the focal point is located in different spots within the frame. Where is it the most interesting?
  3. The rule of thirds. Instead of placing the focal point smack dab in the middle of the frame, consider the rule of thirds. Imagine a tic-tac-toe grid over your image. The four intersections of the grid are the spots where our eyes naturally rest. Try placing your focal point on one of these intersections—this simple trick makes the image more visually dynamic.
  4. Look for lines. A line can be anything—a winding road, a stream, or a shoreline. Visually, lines guide the eyes and tell them where to go. When you are framing your shot, think of how your line relates to your focal point—does it lead to it? Does it distract? Play around with framing until your elements seem balanced.
  5. Look to the horizon The horizon is a natural line that needs a little special attention. Make sure the horizon is level in your shot—you can fix this with editing software after the fact, but it is simpler to line up the horizon first. Also, remember the rule of thirds. Your photo will look better if your horizon is along the top third or the bottom third of the photo. Shoot it both ways, and see which you prefer.
  6. Have fun with foreground The foreground is an important part of your landscape photo—it grounds your image and provides a context for the rest of the shot. Try using a wide angle lens and getting close to your foreground. A wide angle lens distorts perspective, so objects that are closer to the lens appear much larger, proportionally, than items farther away. Shooting a landscape through a field of wildflowers would make the wildflowers appear bigger than the trees in the distance, emphasizing the distance between those objects.
  7. Dawn and Dusk: The Golden Hours The golden, angled light of dawn and dusk can add drama to nearly any landscape. If possible, plan your photo session so you can make the most of this gorgeous natural light.

The beauty of digital photography is that you can play with composition by shooting dozens—even hundreds—of frames. Experiment with different focal points, different framing, different foregrounds, and see what works best. As you begin to consider the elements of composition, your photography will begin to capture the feeling and mood of looking at the landscape with your own eyes.

Photobooks: Your Summer Travelogues
Photobooks are the ideal way to tell your summer stories in pictures. Inexpensive softcover books are a popular choice for sharing travel snapshots—many customers put together a book for each summer of camping trips, or devote an entire book to a special vacation. Our larger hardcover books are ideal for displaying your most beautiful landscape shots.

Photographing Wildlife: A Gadget Guide

Canada is a paradise for nature-lovers, especially those who love to capture wildlife in gorgeous, dynamic images. From national parks to local bird sanctuaries, most Canadians live just a short drive from great wildlife-viewing areas.

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Solar Power: Your Best Sunny Day Snapshots

The Victoria Day long weekend is the kickoff to the fifteen weeks of Canadian summer, long days of camping, hiking, boating, playing ball, and enjoying the sun and warmth. This is the time of year Canadians wait for, the time of year when we drag out the tents and canoes, snorkels and ball gloves so we can make the most of the glorious sun.

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The Art of the Extreme Close-Up

Strong close-up photographs can deliver a vivid, dramatic punch. This is a spectacular technique to explore the colour of spring—brilliant red tulips, fresh green leaves, and sunny daffodils. Macro shots can also reflect quiet and fragility—a dew drop on a blade of grass, the delicate ruffles of a cherry blossom, or a spring bulb breaking through the soil.

Photographing the world at very close range requires little more than a good quality lens and a strong light source. By definition, macro lenses allow focusing down to life-size. To visualize this, imagine photographing a ladybug with a macro lens on a traditional film camera. A true macro lens would give you a 35 mm film negative with a life-size image of the ladybug. This image would of course appear much larger once it is printed and displayed.

A true macro lens can shoot to a 1:1 life-sized ratio, and some can shoot even closer. These lenses have a less curved surface than a traditional lens—this design helps maintain edge-to-edge sharpness even at the widest apertures.

The flatter lens surface means a flatter plane of focus, too. Using a smaller aperture can help counteract this effect, but sometimes the flatter plane, with the accompanying blur in the foreground and background, can be used to dramatic effect.

Macro lenses come in a variety of focal lengths: mid-range are 100-105 mm, and longer are 180-200 mm. The longer range allows some distance between you and your subject, which has a few advantages. With macro shooting, light is a factor—shooting something at a very close distance means you or your camera may block out some of the surrounding light. Longer range focal lengths are better for photographing subjects that spook, like bugs and butterflies. Image stabilization features are available on some lenses, which can help when photographing something very close up.

With the advent of digital photography, many standard lenses, while not macro in the truest sense, have very close-focusing ability which can mimic a macro shot. For the amateur, this is an excellent way to try your hand at macro photography. Take advantage of the brighter spring sun and zoom in. As you become more proficient in controlling aperture and focus, a true macro lens will be the next step for even more stunning photographs.

Macro lenses are available at London Drugs

How to Select a Point-and-Shoot Camera

Point-and-shoot cameras are a convenient and lightweight solution for every day picture taking. There’s a compact model for every lifestyle and budget. Here are some tips for choosing the right model:

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