What if your makeup knew exactly what you needed, so you didn’t have to? Almay does the thinking for you with intuitive products that are easy to choose and use. Expertly formulated and coordinated to complement you naturally, it takes the guesswork out of shade selection so you can find your perfect match instantly. With so much selection out there that is ever evolving, it’s easy to see why a little help goes a long way. Be smart with Almay.

Almay Smart Shade Skintone Matching Makeup

• Instantly transforms to the natural tones and nuances of your skin with breakthrough Tonemimic shade-sensing bead technology
• Just three skin tone-adjusting shades to choose from, not hundreds!
• Broad spectrum SPF 15
• Everything good – no added parabens, doesn’t clog pores and dermatologist tested

Almay Smart Shade Butter Kiss Lipstick

• Instantly hydrates lips with a buttery blend of jojoba and coconut oils, and a healthy dose of vitamin E
• Pick your perfect berry, pink, nude or red expertly coordinated to complement your skin ton
• Everything good – no added parabens, gluten free and dermatologist tested

Wonder what your perfect shade is? Try Almay Smart Shade products at London Drugs!