Finding Your Perfect Shade: Almay Smart Makeup


What if your makeup knew exactly what you needed, so you didn’t have to? Almay does the thinking for you with intuitive products that are easy to choose and use. Expertly formulated and coordinated to complement you naturally, it takes the guesswork out of shade selection so you can find your perfect match instantly. With so much selection out there that is ever evolving, it’s easy to see why a little help goes a long way. Be smart with Almay.



Almay Smart Shade Skintone Matching Makeup

  • Instantly transforms to the natural tones and nuances of your skin with breakthrough Tonemimic shade-sensing bead technology
  • Just three skin tone-adjusting shades to choose from, not hundreds!
  • Broad spectrum SPF 15
  • Everything good – no added parabens, doesn’t clog pores and dermatologist tested



almay8Almay Smart Shade Butter Kiss Lipstick

  • Instantly hydrates lips with a buttery blend of jojoba and coconut oils, and a healthy dose of vitamin E
  • Pick your perfect berry, pink, nude or red expertly coordinated to complement your skin ton
  • Everything good – no added parabens, gluten free and dermatologist tested



Wonder what your perfect shade is? Try Almay Smart Shade products at London Drugs!




Your Eyes are Free to Flutter with Almay


As the first cosmetics brand to formulate for contact lens wearers, Almay knows how to care for your delicate eyes. Its products are gently formulated with pure, hypoallergenic ingredients and ophthalmologist tested with the highest standards, so you can feel safe and good about using them. Know you will never have to compromise your natural beauty look. Almay enhances your eyes with beautiful definition that stays true and put…until it’s time to take it all off with its gentle removers. Be free to flutter with Almay.almay2

Almay One Coat Get Up & Grow Mascara

  • Exclusive anti-breakage, pro-vitamin formula promotes visibly longer, stronger lashes
  • Unique, soft-touch brush reduces lash breakage and contour fits eye perfectly so you can reach every lash in just one coat
  • Clump free, extra gentle formula

almay3Almay Liquid Eyeliner

  • Water-resistant formula lasts up to 16 hours without irritation
  • Unique inkwell design delivers fresh colour every time
  • Flex-tip applicator provides mistake-proof control

Almay Eyeliner

  • Water-resistant, smudge-proof formula lasts up to 16 hours without irritation
  • Enriched with vitamin E to nourish and protect delicate eye area
  • Easy propel/repel applicator with built-in precision sharpener

Almay Eye Makeup Remover Pads

  • #1 eye makeup remover brand in Americaalmay4
  • Sweeps away all traces of makeup that soap and water can leave behind
  • Removes even stubborn waterproof and longwearing makeup
  • Nourishes and conditions with a botanical blend of aloe, cucumber and green tea
  • Fragrance-free


If you’re a contact lens wearer or have sensitive eyes, try these hypoallergenic Almay products at London Drugs!