Going Natural. The Noughty Way.

That’s the balance Noughty all about.

Sulphate-free shampoos like Noughty’s use natural surfactants or detergents to clean hair rather than being laden with silicones and sulphates. So if you’re making the transition to natural hair products from conventional hair care, Noughty want to share with your their experience of what to expect and why, as well as give you some well-earned advice to help you manage the transition. After all, we love to help and natural, healthy hair is what makes us very, very happy.

  1. Be patient. Conventional ingredients leave residues that can coat the hair shaft resulting in build-up that can weigh the hair down and leave it dull. Just like your body after a night out with the girls, your hair may need a little time to detox. It can take several washes to remove the build-up of conventional shampoo which is why we recommend using Noughty for at least 8 washes.
    If you are new to naturals, our Noughty Detox Dynamo clarifying shampoo can help speed this detoxification process along, by gently removing build-up and preparing your hair for its new natural haircare regime.
  2. Size up the bubbles. Think champagne-sized bubbles rather than the ones you blew through a wand as a child.
  3. Being kind makes us all feel good, in just the same way being kinder to your hair will make it look and feel better. The ingredients in natural haircare are gentler on both your hair and the planet.
    For sensitive, dandruff prone scalps who need extra gentle care, we recommend our Noughty Care Taker range.
  4. Get Active. To get the most out of a sulphate-free shampoo, it’s best to activate it before use. Squeeze a small amount of shampoo into your palm and add a little water, then rub your palms together a few times before working the product through your wet hair.   Natural products go a long way so start with a small amount of product, activating it with plenty of water and only adding more as you need.
  5. Lastly and best of all, expect to witness the benefits of high performing natural ingredients!


What to expect from hair detox?

Like you, every head of hair is unique. Your hair detox symptoms and the time it takes to notice the real benefits can therefore vary. You might have only one of the issues we describe below, or you might have all three, but rest assured we have some advice about how to handle the challenges while your hair re-adjusts to natural.

Hair Issue 1: Hair feels tangled, matted, sticky or heavy
Detoxing asks the hair to let go of all the residual product it’s been hanging onto. Since your hair’s not Teflon, it doesn’t just slide off: it may take a few washes to shift the build-up from root to tip and down the drain.

Tips to help: Rinse your hair thoroughly, making sure to work out all of the shampoo before conditioning thoroughly. Try to avoid being haphazard with your approach by slapping a bit on and rinsing it straight out. Instead, take care to ensure every strand is coated. Using a wide toothed comb, gently work out any tangles while the conditioner is still in. Leave the conditioner in your hair for a few minutes then rinse thoroughly, working from root to tip. For additional softness, try our famous Noughty Intensive Care Leave-In Conditioner.

Issue 2: Hair and scalp feel very oily

Oily scalps is a sign you have been using a shampoo that is too aggressive for your hair, stripping away the natural oils and making your scalp think it needs to produce more. So you’re stuck in a spiral – the more oil you see, the more often you shampoo and the more vigorously you scrub. Patience and persistence of use will give your scalp the chance to rebalance itself all on its own.

Tips to help: If you have an oily scalp or oily hair, NEVER shampoo or rinse with hot water. Always use cool or lukewarm, and don’t massage your scalp vigorously. When you do this, you stimulate the oil glands in the scalp to produce more oil, leading to oily hair.

Issue 3: Hair feels dry, brittle or rough

Silicones do an amazing job at covering up the damage we do to our manes. When they’re washed away in the detox process, the true state of your hair can be revealed, and the home truths can be rough.

Tips to help: Step up your level of conditioning. Think about using Noughty To The Rescue until your hair rebalances. Or alternatively, add Noughty Intensive Care Leave In Conditioner to your routine (especially at the ends of longer hair).

If you have a naturally dry scalp and longer hair, the oils your scalp produces are almost guaranteed not to be enough to protect all of your hair. To stimulate your scalp, massage your scalp vigorously with your fingertips and rinse your hair in hot water. (If it hurts, you’re being too vigorous.)

So, you ready for hair happiness? If you’re new to naturals and the Noughty Hair Care range, the key is to be patient. When making the switch to natural haircare persevere and you will see the results everyone is talking about! Not only do we love that Noughty products are vegan friendly but their products make you look and smell amazing!

Don’t forget to share your photos using #LDBeauty and #noughtyhaircare


Head to our Instagram to learn how to enter for the chance to win a Noughty Haircare Prize Pack for you and your bestie!

Contest closes at 11:59pm on Wednesday, March 7, 2018. Find full contest rules and regulations below.


  1. To enter:
    Step 1. Check out our Noughty blog post (Going Natural. The Noughty Way.) and ‘Like’ the Instagram post posted on March 2, 2018
    Step 2. Tag 1 friend
    Step 3. Follow @LDBeauty_
  1. Contest is open to all residents of British Columbia, Alberta, Saskatchewan and Manitoba who, as of the date the prize draw is made: (i) have not won a London Drugs contest since March 1, 2017; (ii) have reached the age of majority in the province in which they reside as of March 2, 2018; (iii) are not employees of London Drugs, their respective advertising and promotional agencies, the independent judging organization (if any), or any family member living with any such employee.
  2. No purchase necessary. Limit one (1) entry per person per social network per contest. Entries must be received no later than 11:59 PM Pacific Time on March 7, 2018. London Drugs is not responsible for entries that become lost or misdirected. All entries become the property of London Drugs Limited and will not be returned.
  3. The winners will be randomly chosen on the day the contest ends (see dates below) in Vancouver, British Columbia, from all eligible entries received per contest. To win, selected entrants must correctly answer a skill-testing mathematical question and must sign London Drug’s declaration and release confirming compliance with the contest rules and acceptance of the prize(s) as awarded, releasing London Drugs from liability in association with the contest and prize and consenting to the use of their name, photograph, voice and statements for promotional and publicity purposes.
  4. There will be two (2) prizes awarded to one winner and their tagged friend: 2 prize packs consisting of: Noughty Pumped up Shampoo and Conditioner, Intensive Care Conditioner, Rise and Shine Serum and Detox Dynamo. See details and contest dates below. Prize must be accepted as awarded, are non-transferable and no substitutions are permitted. Prize will be awarded at the closest London Drugs location to contest winner.
    Contest dates – Friday, March 2, 2018 12:01AM to Wednesday, March 7, 2018 11:59PM Pacific Time
    Draw date – 9:00AM Pacific Time Friday, March 9, 2018
  1. Only one prize may be won by any one person and household. In the event that any selected entrant incorrectly answers the skill-testing question or is otherwise unwilling or unable to comply in full with these rules, a new entry will be drawn.
  2. Selected winner will be contacted by email or on the social network they were drawn from. No correspondence will be entered into except with selected entrants. If the winner does not respond then she/he will be notified for the second time, 3 (three) days after the first notification. If the winner still does not respond within 3 days of the second notification, a new winner will be chosen in the same manner until a winner is successfully contacted.
  3. The chances of winning a prize will depend on the number of eligible entries received. Decisions of the judges in respect of all aspects of this contest including, but not limited to, eligibility of entries and correctness of answers given to the skill-testing question, are final.
  4. London Drugs and their respective advertising and promotional agencies, the independent judging organization, and their respective agents are not liable to an entrant in any manner relating to the contest or the awarding and use of the prize(s).
  5. This contest is subject to all federal, provincial, and municipal laws and regulations. By entering the entrant consents to the collection of all personal information included on their entry and agrees to the use and disclosure of such information by and between London Drugs, an independent judging organization and their agents. The winner(s) also agrees to the collection, use and disclosure of their name, entry, photographs, voice and statements for London Drugs’ publicity purposes without further compensation. All personal information collected from entrants will be used only for the purposes of administering the contest and for marketing and promotional purposes as contemplated by these rules; under no circumstances will any personal information be sold or rented to third parties. All personal information collected by London Drugs will be kept in accordance with the privacy policy of London Drugs, which can be viewed at www.londondrugs.com, and in accordance with all applicable privacy laws.
  6. The right is reserved by London Drugs to terminate this contest, in whole or in part, and/or modify, amend or suspend the contest, and/or these rules in any way, should any cause beyond the reasonable control of London Drugs or its agents affect the proper administration thereof.


One thought on “Going Natural. The Noughty Way.

  1. Demi Adanjo says:

    It's nice to see natural and affordable hair products.

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