Juicy Couture has declared 2015 the Year of the “It” Girl, unveiling their newest unforgettable fragrance, I AM JUICY COUTURE, now available at London Drugs! Behati Prinsloo has been announced as the face of the fragrance, and will represent the bold, fearless style and individual spirit of the I AM JUICY COUTURE girl.

The brand new Juicy Couture fragrance combines ripe, juicy fruits to open this bold and alluring scent before blending seductive mixture of Gardenia and Cashmere Woods.

I am NOT predictable… I AM JUICY COUTURE

The fragrance opens with the biting succulence of bursting Raspberry, freshly tart Pomelo and lush Passion Fruit.

I am NOT apologetic… I AM JUICY COUTURE

In the heart, a narcotic temptation of Gardenia, Heliotrope, dreamy Rose de Mai and sensual Sweet Pea combine.

I am NOT conventional… I AM JUICY COUTURE

It finishes with an addictive luxuriousness of soft Musks, warm Woods and Amber.

The essential statement that defines her coveted style and powerful sense of self is her signature scent, I AM JUICY COUTURE.

Try the “It” fragrance I AM JUICY COUTURE Eau de Parfum Spray in 50ml or 100ml at London Drugs!