Proudly Canadian Brand Stories – Lise Watier

Lise Watier – Cosmetics developed by Canadian scientists, harnessing the power of Canadian nature.

The deep forests of Quebec may not be the first things that come to mind when you visualize high-end beauty products. But that’s exactly where the scientists of Lise Watier got their newest inspiration. Labrador Tea has naturally evolved incredible protective and regenerative mechanisms in order to survive in Québec’s rigorous climate. Harnessing the properties of this hardy plant for cosmetics is an exclusive innovation developed by Lise Watier Cosmetics in collaboration with researchers at l’Université du Québec à Chicoutimi.

Lise Watier’s Canadian roots run deep.

Lise Watier was born in Montreal in 1942, created a self-improvement and makeup course company in 1965 and launched her own line of cosmetics in 1972. Besides building an iconic Canadian cosmetics brand, her entrepreneurial spirit has also extended to philanthropy.

In 2009, Madame Watier founded the Lise Watier Foundation, a non-profit organization committed to empowering women and girls in need with the chance at a better life, donating 100% of proceeds generated from sales of Rouge Plumpissimo – Rose Tendresse lipstick and Sparkle of Hope lip gloss. Since 2010, these two products have raised over $1,000,000 in funds.

In 2016, Lise Watier Cosmetics joined Groupe Marcelle Inc. to become the largest Canadian company in the beauty industry.

Together with Groupe Marcelle’s other renowned brands, Lise Watier Cosmetics employs almost 350 people and distributes some 450 products to over 1,500 points of sale across Canada, as well as online across North America. So if you are looking for the finest Canadian makeup, fragrance and skin care products, you could go to the forests of Quebec – or you could just come down to your local London Drugs.

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