Supplements with Purpose


For many people, purchasing a health supplement that is specifically formulated for a single purpose— and labelled accordingly—is a big step in the right direction. New Nordic health supplements, recently introduced to London Drugs, are an innovative range of formulas designed to help with specific health conditions.

Let’s take a closer look at these nature-inspired formulations from Sweden and how they may help you achieve better health.

Thicker, healthier hair

L8068918Thinning hair can affect both sexes and all ages. Usually the result of genetic influences or hormonal shifts, hair that is fine or sparse can profoundly affect one’s sense of well being.

New Nordic Hair Volume is formulated to nourish the scalp and hair follicles from the inside. It contains a number of helpful ingredients for building healthy hair. These include proanthocyanidin B2, which has been studied extensively and found to increase hair growth.1

Millet extract, organic silica and other B vitamins (biotin, and pantothenic acid) help boost hair growth and volume, while copper contributes to normal hair colour (helping to avoid greyness). The amino acid L-methionine helps protect the hair follicles from oxidative stress and zinc helps reduce hair loss.

Better vision

L8800583Our eyes are constantly exposed to free radicals from smoke, lighting and pollution, which creates a high demand for antioxidants. The macula—a small, pigmented area of the retina—is particularly vulnerable to free radical action, which is believed to contribute to age-related macular degeneration (AMD). This condition is the leading cause of blindness in older adults.

Cataracts are another result of free radical action and their early development can be halted by ensuring that enough pigment-rich antioxidants form part of the diet. New Nordic Blue Berry™ eye tablets contain bioactive nutrients, including 5 mg of lutein, and 400 mg of bilberry fruit extract.

Lutein, found in marigold flowers, spinach and other green leafy vegetables, provides antioxidant support for the macula. Bilberry (European blueberry) has historically been linked to healthy eyes, due to its high flavonoid content.

Improved detoxification

L8800617As a major organ of detoxification, the liver plays a vital role in our well being. Every day, the burden of processing and eliminating toxins from drugs, foods, alcohol and environmental/household chemicals takes its toll. As a result, the liver often needs a little help.

New Nordic Active Liver™ contains globe artichoke leaf extract, milk thistle fruit extract and turmeric rhizome extract to support the liver’s very important role within the body.

Globe artichoke leaves have shown to decrease blood fats and cholesterol and also help protect the liver from toxins and infections. The plant extract has been shown to stimulate and support liver functioning. Milk thistle has been recognized as a liver tonic for centuries. Studies suggest that the milk thistle flavonoid silymarin may help prevent and/or repair damage of the liver by encouraging the growth of new hepatocytes (liver cells). Milk thistle also appears to be effective for cirrhosis, a condition caused by excessive alcohol intake2.

Turmeric has been added to this formulation for its ability to improve the liver’s detoxifying and antioxidant action within the body.

Enhanced hearing

L8800591If you have experienced ringing in the ears (tinnitus) you will know how annoying it can be.

New Nordic Ear Tone™ is an advanced formulation of bioactive nutrients, herbal extracts and minerals, which are known for their influence on microcirculation and tinnitus. These include ginkgo biloba, maritime pine bark and magnesium.

Ginkgo has been used for thousands of years to enhance circulation in the smaller blood vessels. Ginkgo phytochemicals encourage blood flow to the ears, reducing the muscle spasms that cause tinnitus.

Maritime pine bark also improves the blood microcirculation in the inner ear, further helping to reduce tinnitus symptoms, while magnesium protects the nerves of the inner ear and promotes the balance of electrolytes in the tiny hairs that line the ear canal. This helps facilitate the travel of sound.

Weight management

L8800609If you have a slow metabolism, the calories you consume will not immediately be used for energy, and instead are stored as fat. New Nordic Chili Burn™ uses chili, green tea leaves and chromium, to boost the metabolism and burn fat, making it easier to manage weight.

The ingredients in Chili Burn™ contribute to the process of calorie burning. As the body burns calories more effectively, fat is steadily lost.

supplements2The active ingredient in green tea leaves, epigallocatechin gallate (EGCG), has been shown in several studiesiii to increase fat burning, while chili capiscum fruit extract increases heat production, also leading to enhanced burning of calories. Chromium helps blood sugar remain stable with no “spikes” that can lead to deposition of fat.

Please note that this product is not designed to replace a balanced diet and physical activity. Rather, it provides support for a weight management program, leading to improved results.

Please check with your physician before taking any health supplement if you are pregnant or breast feeding.

New Nordic health supplements are free from salt, sugar, lactose, yeast, gluten, soy, artificial colouring and sweeteners. They are never tested on animals.

1. Kamimura A, Takahashi T., Procyanidin B-2, extracted from apples, promotes hair growth: a laboratory study. Br J Dermatol. 2002 Jan;146(1):41-51.
2. Saller R, Meier R, Brignoli R. The use of silymarin in the treatment of liver diseases. Drugs. 2001;61(14):2035-63.
3. Hursel R, Viechtbauer W, Westerterp-Plantenga MS. The effects of green tea on weight loss and weight maintenance: a meta-analysis. Int J Obes (Lond). 2009, Sep;33(9):956-61.


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