Pantone Colour of the Year – Classic Blue

Who’s as excited as we are that the 2020 Pantone Colour of the Year is Classic Blue?? Well…being London Drugs, it’s one of our favourite colours (LD Blue, anyone?) and we are stoked to show you some of the ways you can incorporate it into your beauty routine! Don’t worry though, if it’s too bold of a colour choice for you or you are a little hesitant to jump right into it, we’ve created a list of ways you can wear it with a more subdued approach. Whatever you choose to play with, we hope you have fun exploring your creative side with Classic Blue!

Subtle Accents

Rimmel Wonderswipe 2-in-1 liner shadow in Front Stage
This breakthrough 2-in-1 formula can be transformed from a liquid liner into a shadow in one single stroke of your finger! It’s easy to use and the extra fine tip can create sleek, subtle lines. Plus, get up to 10 hours of wear from this smudge-proof and transfer-proof formula. TIP: Smudge the liner for a smoky look, or apply all over the lid and pat for an overall intensified look.

Shiseido Microliner Ink in 04 Navy
This award-winning liner delivers rich, colour payoff that can be used to create the most precise lines on the lid. The matte formula is smudge-proof and water-resistant and can last up to 24 hours. BONUS TIP: Use it to dot the lash line for a super subtle take.

Essie Nail Lacquer in After School Boy Blazer and Revlon Classic Nail Enamel in Urban
If this colour is too bold of a choice for you to wear on your eyes, give it a go on your nails! Use it on contrasting colour outfits or match it to something that you own that’s Classic Blue in your wardrobe. You can wear it on its own or use it to adorn the tips of your nails as a french manicure with a twist.


Maybelline Snapscara in Deja Blue
A mascara that wears all day, yet removes easily with water? Count us in! This zero-wax formula glides on easily without any clumps to give you defined lashes that will make your eyes pop. TIP: Wear this in the shade Deja Blue to make ’em pop even more!

NYX Professional Makeup Worth The Hype Mascara in Blue
If you want to make the ultimate lash statement, then this mascara is for you! It gives you ultra length and volume, while the tapered brush allows you to get even your baby lashes. TIP: Use alone, with neutral eyeshadows or with the Shiseido liners for a show-stopping look.

Mineral Fusion Volumizing Mascara in Midnight
Shopping for greener options but still want to try out Classic Blue? You can, with Mineral Fusion’s Volumizing Mascara! There’s no need to compromise, as you can still get the wow factor from this more natural option. It caresses each lash with a cocktail of botanical ingredients like white tea and aloe while being free of fragrances, parabens and phthalates.

Bold Approach

Lise Watier Dress Code Solo Eyeshadow in Blazer
Enriched with vitamin E, these individual shadows go on like a literal dream with their creamy powder textures. These beautiful shades have amazing staying power and can be used dry or wet for a more intense punch of colour. This particular shade, Blazer, has a satin finish.
BONUS: Paraben free and fragrance free!

Shiseido Kajal InkArtist in 08 Gunjo Blue
If you’re super gung-ho on wearing bright and eye-catching colours for 2020, look no further than the Shiseido Kajal InkArtist. It’s a 4-in-1 that can be used as a liner, kajal, eyeshadow and even brow colour if you’re bold enough! The high-impact formula feels feather-light, despite being smudge-proof, waterproof and crease-proof. It even comes with a detachable sharpener to maintain a precise tip and a built-in sponge that can be used to create a smoky finish.

Photo by @storyof.mar, wearing Maybelline Matte Ink Liquid Lipstick in Explorer

NYX Professional Makeup Liquid Suede Cream Lipstick in Jet Set & Maybelline SuperStay Matte Ink Liquid Lipstick in Explorer
If you’re a trendsetter or want to try an edgy look, you’re going to want to check out these bold lip choices. While they’re not true shades of Classic Blue, they will definitely turn heads with their deep hues. The NYX lipstick dries to a velvety semi-matte finish whereas the Maybelline version is a completely matte formula and wears up to 16 hours.

L’Oreal Colorista 1-Day Colour Spray in Blue 300 or Hair Makeup in Blue 60
Hair Chameleons will love the L’Oreal Colorista Colour Sprays and Hair Makeup that wear all day and last until they are washed out. Apply all over or just on the ends of your hair and comb out for an ombre effect. It’s a change without the commitment (because let’s be real, you’ve got enough commitments as it is!)



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