One man’s plight inspires over five million people to improve their health and reboot their lives!
For nearly a decade, Australian business man Joe Cross battled with debilitating autoimmune disease symptoms, suffered from high blood pressure, high cholesterol and pre-diabetic conditions until embarking on a holistic mission to rid himself of medication and “reboot” his life. For 60 days, Joe set-off on a medically supervised juicing cleanse that helped him shed more than 80 pounds, freed him of medication dependency and inspired millions of people through his film, Fat, Sick & Nearly Dead, to follow his lead and Reboot their own lives.
Joe hit the road with a film crew and Breville juicer on a 3,000 mile journey chronicling his health transformation and speaking with hundreds of people facing similar health challenges and struggling with obesity. The resulting internationally acclaimed documentary, Fat, Sick & Nearly Dead, brought much needed attention to the lack of nutrients in the average person’s daily diet and started a Reboot Revolution.
“By 40 I was living the fast life, eating and drinking to excess. I was professionally successful but physically bankrupt – I was fat, sick and nearly dead,” says, Joe. “Making this movie changed my life, opened my eyes and re-focused my mission on something that is startlingly simple and utterly effective: helping people reclaim their health and vitality as I did by consuming more fruits and vegetables.”
The Canadian Food Guide recommends adults consume 7-10 servings of fruits and vegetables each day as a part of a healthy balanced diet. A recent study, conducted by The Canadian Heart & Stroke Society, revealed 85% of baby boomers don’t eat enough vegetables and fruit to meet the daily recommendation and over 80% are consuming less than five servings per day. The foundation also reported almost 60% of all Canadian adults and 26% of our children and adolescents are overweight or obese. That is one in four Canadians that are overweight.
“By ditching high “empty” calories and dedicating 35% – 50% of one’s daily calorie intake to fruits and veggies paired with adequate protein supply we shed pounds, decrease cravings and can indulge now and again on a chocolate mike shake” encourages Joe.
Like Joe, many people find it difficult to eat the recommended number of fruits and vegetables throughout the course of a day. By juicing, people can consume multiple servings of raw produce in one glass, while ensuring no nutrient loss resulting from cooking. This is especially effective in increasing the intake of cruciferous vegetables.
“The Breville Juice Fountain Plus featured in the documentary generates a mere two degrees Fahrenheit of heat, ensuring minimal nutrient loss in juice preparation. Juicing up a big pile of fruits and vegetables is certainly easier than peeling, chopping and preparing them in a soup or a stew” says Stephen Krauss, Food Thinker and General Manager, Breville Canada. “A true juice cleanse is just the juice” explains Krauss.
The award winning film, Fat, Sick & Nearly Dead, will air on the Food Network on Friday, January 31st and Saturday, February 1st.
