Joe Cross inspiring people to improve their health and reboot their lives
For nearly a decade, Australian businessman Joe Cross battled with debilitating autoimmune disease symptoms, suffered from high blood pressure, high cholesterol and pre‐diabetic conditions until embarking on a holistic mission to rid himself of medication and “reboot” his life. For 60 days, Joe set‐off on a medically supervised juicing cleanse that helped him shed more than 80 pounds, freed him of medication dependency and inspired millions of people through his film, Fat, Sick & Nearly Dead, to follow his lead and Reboot their own lives.
Joe hit the road with a film crew and Breville juicer on a 3,000 mile journey chronicling his health transformation and speaking with hundreds of people facing similar health challenges and struggling with obesity. The resulting internationally acclaimed documentary, Fat, Sick & Nearly Dead, brought much needed attention to the lack of nutrients in the average person’s daily diet and started a Reboot
Revolution.
“By 40 I was living the fast life, eating and drinking to excess. I was professionally successful but physically bankrupt – I was fat, sick and nearly dead,” says, Joe. “Making this movie changed my life, opened my eyes and re‐focused my mission on something that is startlingly simple and utterly effective: helping people reclaim their health and vitality as I did by consuming more fruits and vegetables.”
The Canadian Food Guide recommends adults consume 7‐10 servings of fruits and vegetables each day as a part of a healthy balanced diet. A recent study, conducted by The Canadian Heart & Stroke Society, revealed 85% of baby boomers don’t eat enough vegetables and fruit to meet the daily recommendation and over 80% are consuming less than five servings per day. The foundation also reported almost 60% of all Canadian adults and 26% of our children and adolescents are overweight or obese. That is one in four Canadians that are overweight.
Joe Cross will be visiting London Drugs stores on September 26th to share his story and provide advice to customers about how to change their lives.
Brentwood Town Center
Date: September 26th, 2013
Time: 2 p.m.
400 – 4567 Lougheed Hwy
Burnaby, British Columbia V5C 3Z6
North Vancouver
Date: September 26th, 2013
Time: 4 p.m.
2032 Lonsdale Ave
North Vancouver, British Columbia V7M 2K5
