Western retailer London Drugs has announced the deployment of iPads to their staff across their 74 locations across Canada (BC, AB, SK, MB) to assist customers with real-time research and price comparisons. Customers should notice the rollout happening during the next two weeks, as noted in the press release they sent us:
“At London Drugs, we know we have the right prices and highly educated staff in our stores and so this new ability for the customer to see first-hand information at the purchase decision further affirms this superior service commitment to our customers,” says Wynne Powell, London Drugs president and CEO. “Providing access to open information allows the customer and our staff to engage in a fully knowledgeable discussion about a product with the aid of online research at their fingertips.”
The iPads will enable staff to engage with customers and through their social media channels such as twitter and Facebook, and their extensive list of London Drugs blogs about beauty, technology and more. The iPads will most likely be used primarily in the computers and electronics departments but will eventually spread to other departments as well.
