February 8th, 2018

When you buy Huggies at London Drugs, you’re giving a hug to a vulnerable baby

Hundreds of medical studies have shown that all forms of touch are beneficial to the health and development of babies. Through an exciting new partnership with Huggies, we’re helping to make sure that no baby goes unhugged.

With every Huggies Diaper purchase made by an LDExtras member between January 26 and April 30, 2018, a $2 Donation will be made to the Huggies® No Baby Unhugged® program at Victoria General Hospital.

This volunteer hugging program help ensure all babies, especially those in the neonatal or pediatric intensive care unit, receive physical human touch should circumstance prevent a parent from being at their newborn’s side.

Within the hospital, specially trained volunteers are available to hug, rock, cradle and even sing to newborns – sometimes for hours at a time – providing peace of mind to parents, knowing that their baby is receiving this vital care even when they can’t be there.

The benefits of human touch for babies are endless; more stable heart rate, faster weight gain, stabilized body temperature, healthier brain development, and better overall health. These benefits are crucial to their long-term development and their effects extend throughout childhood.

Donations through this campaign will be used to expand the No Baby Unhugged program and the prenatal unit of Victoria General Hospital.

Every baby needs human touch to thrive—it’s what mothers have always known and science has proven. To help us give all babies the hugs they need, simply shop for Huggies at London Drugs in‑store or online before April 30th.

Not an LDExtras member yet? Sign up today. Visit LDExtras.com

June 6th, 2017

Trip of a Lifetime: The Story of an LDExtras Member’s Dream Experience to Machu Picchu

As part of the recent launch of LDExtras, London Drugs gave new members a taste of the LDExtras experiential rewards: we surprised five lucky winners with their choice of one of eight $10,000 ultimate dream experiences.

One lucky winner, Susan, won the photography adventure of a lifetime. She brought her daughter, Keeley, to explore Machu Picchu, one of the New Seven Wonders of the Modern World.

Susan captured the beauty of Machu Picchu with a deluxe camera package from London Drugs. Here, she shares photos of her spectacular trip, and tells the story of her eye-opening adventure to Peru. 

We started in Lima, and had a day to settle in before the rest of our group arrived. We we went on a short tour of Lima, and saw the sights in the beautiful Miraflores.

In the evening, we met our G Adventure guide, Kantu, and the other members of our group. It was total serendipity–there were two other single moms in our group and both had one child too! There were seven of us all together, Roisian and her 8 year old son Liam from Ireland, Snow and her 6 year old daughter from Ottawa, and Keeley and myself, plus our guide. It was perfect.

We had a nice dinner out in Miraflores, then off to bed as we had to start our day at 6 a.m. the next morning.

The next day we travelled by plane, bus, and boat to reach the Amazon. WOW!! What an adventure. We met our guide for the Amazon, Julio, who I can best describe as a young Crocodile Hunter. He was so funny; the kids just loved him. Julio had such a warm personality and was so enthusiastic. This man LOVED his job as a naturalist guide for the Amazon–and boy, was he knowledgeable.

We arrived at the Tambopata Eco Lodge after a two-hour boat ride down the Amazon River. This unique location means that electricity is only available for five hours a day, and hot water is only a possibility, but what an incredible experience. We spent two nights there–it was very hot, about 30 degrees and muggy—but so worth it.

We were fed delicious meals for breakfast, lunch and dinner.

Julio took us on a night walk in the Amazon Jungle. We spotted a tarantula, snakes, termites, exotic birds, spiders, and all sorts of creepy crawlies. The best part was that we could see every star and the Milky Way–it was absolutely breathtaking! Living in the city, we just don’t get a chance to see stars like that.

At one point on the night walk, Julio separated all of us by about 100 feet or so and had us turn off our flashlights and meditate. It was by far the coolest thing we did out there. There we were in the middle of the Amazon Jungle with no light, in the complete darkness, listening to the sounds of the creatures and staring at the stars. This is a moment I will never forget.

The next night, we went caimen hunting on the Amazon River. Again, an out of this world experience! Being in a boat on the Amazon River at night looking for these unique lizards…how cool is that!

We were sad to leave the jungle but ready for our next adventure: a trip to Cusco which is 3,399m above sea level. I was worried about getting altitude sickness, but thankfully everyone in our group was fine.

We spent one night in Cusco, had a lovely dinner, explored the city, and met some llamas and alpacas. Then we were up at 6am to catch the bus to take us to the train to Machu Picchu town.

I loved the fact that we were able to see so many parts of Peru. The countryside is breathtaking, and the energy of the villages is captivating.

We had a beautiful train ride to Machu Picchu town, which is on the side of a mountain. There are no cars; you just walk everywhere. The narrow streets are busy with restaurants and places for tourists. Since everyone has to stop here to go to Machu Picchu, tourism is a huge part of daily life.

We had dinner there, then went to bed early as we were up at 4:45 a.m. so that we could get to Machu Picchu by sunrise.

We took a very scary 30-minute bus ride up a one way narrow road with a very steep drop off to Machu Picchu. Once we arrived, I was shocked at how busy it was! Our guide told us that 3,500 people go through Machu Picchu every day.

I was speechless when we were there. Such beauty and history in one place! I felt so awestruck and blessed that I had this opportunity to bring Keeley to see this place.

We spent about five hours at Machu Picchu, then went back to Cusco where we were all exhausted and excited from our adventure.

The next day was one of my favourites of the trip. G Adventures supports charitable initiatives, so they have sponsored an after-school care program in Cusco. The children who attend this program are handpicked because they come from extreme situations–poverty, violence, abuse, homelessness. We had the opportunity to volunteer at this program for a few hours. We went to the local market and bought some essentials for them, like rice, pasta, oil,  and canned food, and we bought the children some colouring supplies and balls.

We arrived and the kids in our group volunteered and taught the children English. They drew pictures on the white board and the kids had to say the words in English, and they did charades. The best part was when they all played ball together. These children have so little, but were so happy and kind to us–it was truly heartwarming.

The rest of our trip was spent exploring and eating, and enjoying the sights and sounds of Cusco.

I am still in awe that I actually won this amazing prize. As a single mom, this kind of guided trip is something I would never be able to afford. This was truly an experience of a lifetime. My daughter just said to me today, “I miss Peru.” She absolutely loved it. We have both got the travel bug now, and this experience has given me a new perspective on life. Life is not about stuff and things, it is about experiences and sharing those experiences with the ones you love.

Thank you London Drugs for truly changing my life. I am so blessed and forever grateful for this opportunity.

Photos provided by LDExtra winner Susan, owner and principal photographer of Wildflower Photography.

February 10th, 2017

Five LDExtras Members Won a $10,000 Experience of a Lifetime

At London Drugs, our Win a Dream contest in December granted the experience of a lifetime to five customers who signed up for our new loyalty program, LDExtras. Each of the five was the lucky winner of a $10,000 experience.

Here is a glimpse of one of our $10,000 experience winners, Donna, and her perfect Christmas winning shopping spree:

Donna in Richmond, BC; Siham in Vancouver, BC; and Adeline in Calgary, AB each chose a $10,000 London Drugs shopping spree. Susan in North Vancouver, BC and Shauna in Red Deer, AB each chose a $10,000 photography dream travel vacation to Machu Picchu. Both Susan and Shauna are now in the midst of planning their bucket list trips to one of the seven wonders of the world, and both winners are taking their daughters with them!

Every one of our winners has an interesting story to tell, whether it’s about being a longtime loyal London Drugs customer with personal relationships with staff in our stores; embarking on a shopping spree and having the opportunity to own a first-ever computer; or being a longtime photographer who jumped at the chance to visit the picturesque Machu Picchu!

When we notified our winners, most were in disbelief. Responses ranged from, “I never win anything!” to “Is this for real?!” There was shock, thankfulness and then utter excitement. And we at London Drugs couldn’t be more thrilled, ourselves.

The Launch of LDExtras

When we officially launched our new LDExtras loyalty program in the Fall of 2016, we knew we had to communicate the fact that LDExtras is not an ordinary points type program.

Unique to London Drugs, LDExtras rewards our customers with $5 gift vouchers when they accumulate 10 Visits* and on their birthday, along with special member surprises when our customers least expect it.

LDExtras is, after all, all about giving our customers Extras. We value our customers and we want to thank each one for shopping at London Drugs!

If you haven’t signed up for LDExtras, make sure you do! There are many more experiences and Extras to be unlocked, simply by being a member.

*A LDExtras Visit is earned when you spend $10 or more (before taxes) on eligible products each day at a London Drugs store or online at LondonDrugs.com.

December 23rd, 2016

Congratulations to one of our five winners of the LDExtras Win a Dream Experience

Winner, Donna H. chose the $10,000 holiday shopping spree as her prize and shared the experience with her family.

The other 4 winners have been contacted and are selecting their prizes over the holiday. A complete list of winners from the LDExtras Win a Dream Experience contest will be posted after the New Year!

Sign up to become an LDExtras member and receive exciting rewards and experiences! When you sign up you’ll also be entered for a chance to win a $2,500 shopping spree*.

*Terms and conditions apply. Chance to win depends on number of entries. Selected entrant must answer skill testing question to win. No purchase necessary. This contest is open to residents of Canada (excluding Quebec).

December 4th, 2016

Special delivery from London Drugs and The Honest Company

Our new LDExtras program is built around delighting our members with rewards. That’s why we recently partnered with The Honest Company to thank one of our valued members.


Last week London Drugs and Honest surprised customer Darcee with an Honest cruise bicycle, complete with a hand-written card from Honest Company Founder Jessica Alba!



Sign up to become an LDExtras member and receive exciting rewards and surprises like this one! When you sign up you’ll also be entered for a chance to win a $2,500 shopping spree*.

Learn more about this exciting new program by London Drugs at LDExtras.com.

*Terms and conditions apply. Chance to win depends on number of entries. Selected entrant must answer skill testing question to win. No purchase necessary. This contest is open to residents of Canada (excluding Quebec).

November 24th, 2016

London Drugs to Reward Members of New LDExtras Loyalty Program with $50,000 Worth of Dream Experiences


As part of the LDExtras launch, London Drugs is now giving new members a taste of the LDExtras experiential rewards by surprising five lucky winners with their choice of one of eight $10,000 ultimate dream experiences.

Customers who sign up for the new LDExtras loyalty program before November 30, 2016 will be entered to win a dream experience. Five winners will be chosen and each winner will choose from 1 of 8 experiences catered to their interests. Experiences include a range of adventures from a Beauty Getaway to a Culinary Extravaganza, to a $10,000 exclusive VIP shopping spree at London Drugs.

Through the ongoing LDExtras program, customers capture rewards for every “Visit”* to London Drugs, from special customized offers on products and services customers routinely purchase, to being entered into a monthly $2500 shopping spree. Special offers include everything from free health coach consultations and free camera firmware, to Photolab rewards and free computer virus checks. More rewards and experiential offerings will be added to the program as London Drugs learns more about its customers through their participation in the LDExtras program.

*Short descriptions of the eight dream experiences, each valued at approximately $10,000 are listed here:

  1. Tech Out Your Home
    London Drugs will outfit the winner’s home with the best smart home technology available, from the world’s fastest wifi to a smart security system. All of those new gadgets just might make their house cooler than the ‘The Jetsons’.
  2. Photography Paradise
    Jet off to Machu Picchu with a friend for the photography adventure of a lifetime! Explore one of the New Seven Wonders of the Modern World and capture its beauty with a deluxe camera package from London Drugs.
  3. LDBeauty Getaway
    The winner and their guest of choice will be whisked away to London, England to attend one of the UK’s biggest fashion weekends where they will catch must-see catwalk shows and get an insider peek at the hottest new fashion brands and trends. The LDBeauty experience will also include a vast selection of London Drugs’ VIP beauty products with a value of $1,000.
  4. Culinary Extravaganza
    This is the ultimate one-of-a-kind culinary experience for a self-proclaimed foodie. 10 guests, including the winner, will be treated to a delicious feast prepared by their very own personal celebrity chef – right in the comfort of their home. The prize also includes a deluxe package full of London Drugs’ kitchen gadgets and small appliances to create their own culinary masterpieces.
  5. House Buffing Blitz
    This prize is the secret to a perfectly spotless home. London Drugs will help keep the winner’s home sparkling clean with cleaning services for one year, plus all the cleaning supplies they could ever need, including a Dyson Vacuum, brooms and polishes.
  6. Health and Fitness
    Jump start healthy living with a luxurious spa getaway and retreat! This Health and Fitness experience includes a spa getaway plus personal consultations from a qualified nutrition coach once they return, who will deliver weekly health coaching and continuous support to help maintain a healthy lifestyle for one year. A prize package of VEGA products and a VIP London Drugs health and wellness package will also be gifted to the winner.
  7. The Perfect Christmas
    Deck the halls for the holidays with a $10,000 shopping spree at London Drugs! Shop stress-free during a special VIP afterhours visit to London Drugs, to find everything needed for the perfect Christmas! Christmas gifts galore in every department, wrapping, décor, entertaining essentials and more.
  8. Donate
    Choose a cause that’s close to the heart and we’ll donate $10,000 to your favourite charity.

For more details on the Dream Experience contest and a full list of prizes and terms and conditions, visit LondonDrugs.com/LDExtrasContest

Signing up for LDExtras is simple. Sign up in-store or online at www.LDExtras.com and once registered, the rewards naturally start rolling in. Simply provide your phone number at checkout to begin racking up Visits* and unlocking rewards.

Customers can track and take advantage of LDExtras through the iOS and Android mobile apps; in-store at the LDExtras kiosks; and online at LDExtras.com

*A LDExtras Visit is earned when you spend $10 or more (before taxes) on eligible products each day at a London Drugs store or online at LondonDrugs.com.

*Dream Experience prize specific dates and events subject to availability. London Drugs reserves the right to choose another event in replacement.

*Contest open only to residents of Canada (excluding Quebec).  See full package descriptions and terms and conditions at www.LondonDrugs.com/LDExtrasContest Approximate value $10,000 per prize. Chance to win depends on number of entries. Selected entrant must answer skill testing question to win. No purchase necessary.

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