Beginning today, all 10 Vancouver London Drugs locations will be accepting new and gently-used socks as part of the city’s Sox in the City campaign benefiting residents of the Downtown Eastside.
“London Drugs is thrilled to be participating in the Sox in the City Campaign,” said Wynne Powell, president and CEO of London Drugs. “To help kick-start the campaign, London Drugs is donating 1000 pairs of socks and we are also offering *5-pack ladies socks for $1.00 at all of our Vancouver London Drugs stores. Socks collected in the Sox in the City big red boxes will go directly to homeless individuals living in the Downtown Eastside.”
The city’s homeless and poor rely on walking as their main method of transportation and can spend hours at a time out in the cold, wet weather. Basic foot care needs is a necessity and many foot infections can be easily prevented by wearing clean, dry socks.
“Clean, dry socks are essential to help keep people healthy,” said Powell. “We encourage our customers to consider buying an extra pair of socks if they can, and slip them into one of the big red SoxBoxes located at London Drugs.”
Sox in the City’s goal is to collect 25,000 pairs of socks that will be donated to the Portland Hotel Society’s LifeSkills centre – a community centre located in the Downtown Eastside that helps individuals struggling with homelessness, poverty, addiction and trauma.
The Sox in the City’s red SoxBoxes can be found at all 10 London Drugs Vancouver locations until January 31, 2011.
*The 5-pack ladies TuffGear socks will be offered for $1.00 while quantities last. London Drugs has a wide range of socks for customers to purchase and donate to the Sox in the City campaign.
