August 4th, 2017

World Photo Day: The Evolution of the Camera

Olympus film camera

Photography wouldn’t be possible without the incredible invention of the camera. According to Kodak, “the use of photographic film was pioneered by George Eastman, who started manufacturing paper film in 1885 before switching to celluloid in 1889. His first camera, which he called the ‘Kodak,’ was first offered for sale in 1888.”

It truly is amazing how much the camera has evolved since then. In came the digital camera, and the debate between film vs. digital began. Today, people appreciate the merits of both, and choose based on their preferred aesthetic.

If you love the nostalgia of film, you’re not alone. Film offers a creative challenge for photographers. Shooting analog photographs is an art form that truly embraces the candid nature of photography. The excitement of having your film photos developed, anxiously awaiting the final images, is a feeling many people love. There is something to be said about the simplicity of shooting with film too; without a Photoshop program to edit with, the result is a much rawer, visceral image. There is also a great deal more thoughtfulness involved in film photography, as you are limited by the amount of film you have. This is one of the reasons why many people recommend starting out on a film camera, even if you want to shoot digital. Being forced to be more selective with your shots will ultimately make you a better photographer, whether you shoot on film or digital.

Meanwhile, if you prefer to shoot digital, there are plenty of benefits that come with the ever-evolving technology of digital cameras. They are more convenient than ever, and are constantly being upgraded with more advanced features. Photographers can choose from point and shoots, DSLRs, and even compact mirrorless cameras, depending on what the situation requires. Today, many digital cameras also come with added features such as WiFi and Bluetooth. This allows you to directly transfer images to your smartphone or tablet, making it super easy to share all of your great moments.

Nikon camera and Nikon lenses

As digital technology has progressed, mobile phones have become the camera of choice for many people who wish to snap and share moments instantaneously. Some of you may remember seeing the #shotoniphone7 campaign, which inspired iPhone users to take incredible photographic shots simply using their phones’ camera. Today, millions of photos are uploaded every minute, allowing us to share our snapshots with the world in seconds, and find inspiration in the talent of other passionate photographers worldwide.

Whichever you prefer, London Drugs proudly offers a large selection of both digital cameras as well as film, and still offers film developing.

If you’re looking to upgrade your current gear, whether it’s a phone, film camera or DSLR, World Photo Day is a great time to see what’s out there and try something new. Our LDExperts can help you choose the right camera for your interests and needs. London Drugs’ selection of photography gear doesn’t end with cameras, either. We also have an extensive collection of lenses, camera accessories, photo printers and photo editing software to help you achieve the best images possible.

Follow us on Twitter and Instagram to stay tuned for our World Photo Day deals (including a very special drone offer, available exclusively on August 19th)!

September 7th, 2015

Enlargements and lens options


How many different lenses are available at Oh, probably a million or so. If the selection seems overwhelming, there is a cure: speak to a London Drugs camera expert in-store.

We’ve been talking quite a bit about enlargements here on the Photoblog. The fact is, however, that if you aren’t shooting with enlargements (or fine art prints or gallery wraps for that matter) in mind, you’re simply not going to have a great range of options. If you’re even thinking of printing an enlargement or two (and I strongly recommend doing so as a centerpiece for at least one of your walls) your photos will definitely need to be high-resolution. Fortunately, when you order prints of any size through the Photolab, the web app will indicate if your image file is too low-res and thus the print quality will be compromised as a result.

Composition is also critical when you’re looking at enlargements—and of course, the lens you choose will have a huge impact on your composition. There are a number of informative past Photoblog posts on the subject of lenses, such as these:

Certainly, you’ll find no shortage of options when it comes to adding to (or beginning) your lens collection. Yet for the purposes of this post let’s look at two common lens options—telephoto and wide angle.


May 11th, 2015

Change Your Lens, Change Your Perspective

May 13 Newsletter

One of the best things about vacations is that they allow you to shift your perspective. Sometimes it’s just a slight adjustment, and sometimes it can be a sea change, depending on where you go and what befalls you while you’re there. But every vacation moves you in some way, which is part of their awesomeness—and their necessity. The human mind needs to be refreshed once in a while. A change in perspective is a change in thinking. Or maybe it’s the other way around.


The thing about this kind of perspective shift, however, is that it typically fades away over time. In the weeks and months after you return from your vacation, real life has a way of steamrolling everything back to normal—including your thinking.


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