August 17th, 2015

New Elizabeth Arden Always Red Fragrance

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This brand new fragrance from Elizabeth Arden, ALWAYS RED, celebrates the New York state of mind- boldly living out loud, making your own rules. All in. All the time. Made for the leader of the in crowd, Elizabeth Arden ALWAYS RED was inspired by the strikingly confident woman who radiates as she lights up the town. Sounds like you?

ALWAYS RED is a luxurious floriental, opening with an irresistible blend of vibrant blood orange, luscious red plum and passion fruit. As the composition evolves, a textured heart of jasmine sambac, pink freesia and velvet rose petals evoke intense femininity and passion. The fragrance dries down to a rich, ambery base. Deep and inviting accents of praline, mahogany woods and red amber symbolize the sensuality and tantalizing confidence synonymous with the colour red and the Elizabeth Arden ALWAYS RED woman.

This bold and daring beauty accessory instantly catches the eye…and is now yours to try at London Drugs!



April 21st, 2015

Elizabeth Arden Unveils New Prevage Anti-Aging Wrinkle Smoother

Wrinkles happen: whether it’s our daily environment, the natural aging process, or simply the laughs, smiles and expressions of life. While it may be inevitable they will appear, those wrinkles don’t need to stay. For those who are hesitant to explore in-office procedures due to the price or invasiveness, Elizabeth Arden’s new Prevage Anti-Anging Wrinkle Smoother is an alternative solution that doesn’t break the bank.

Formulated to specifically target the tell-tale signs of aging, Prevage Anti-Aging Wrinkle Smoother PRVN40164_large - Copyimmediately fills and smoothes facial lines and wrinkles for an overall more youthful appearance. This cosmeceutical skincare solution features the single most powerful antioxidant Idebenone Ester[1] blended with Thiotaine to help repair skin’s appearance and protect it from the free radical damage that leads to lines and wrinkles.

Immediately upon application, silicone powders fill and smooth out lines, while polymers tighten the skin for a visibly more even texture appearance. Optical diffusers and soft focus silicone blur imperfections and impart skin with instant radiance to further reduce the appearance of lines. Additional key ingredients, including vitamin A derivative, peptides and amino acids, help support skin’s natural collagen to minimize appearance of wrinkles overtime.

Wondering what Prevage Anti-Aging Wrinkle Smoother can do for your crow’s feet, forehead lines, nasolabial lines or even pores? 100% of women studied noticed an immediate reduction in the appearance of fine lines and wrinkles, including crow’s feet[2].

Try Elizabeth Arden’s Prevage Anti-Aging Wrinkle Smoother for yourself here!

 

 

 

 

 

 

 

 

 

[1] When compared to antioxidants in face products, Idebenone in PREVAGE® surpasses ferulic acid, alpha lipoic acid, kinetin, vitamin C, vitamin E, ubiquinone and resveratrol in environmental protection against oxidative stress due to sun, smoke and pollution.

[2] Based on a US clinical study conducted on 29 women aged 39-57 after a single use.



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