February 21st, 2017

Help End Bullying With Pink Shirt Day 2017

Please join us in standing up against bullying. We’ve partnered with the CKNW Orphan’s Fund for Pink Shirt Day as the exclusive retailer of the official shirts, with net proceed going to support local Boys and Girls Clubs across BC, Alberta and Saskatchewan.

On February 22, 2017, we invite you to join us in wearing pink proudly! Pick up your t-shirt at your local London Drugs store to show your support for this worthy cause.

A simple act of kindness can have an effect on bullying in seconds. It can make a world of difference.

Pink Shirt Day co-founder Travis Price recently shared his personal story with a Kelowna school of how standing up to bullying inspired an international movement. Back in 2007, Price stood up for a student when they were picked on for wearing a pink shirt – and he is now leading the charge across Canada in creating awareness about bullying and how to stop it.

“When we make the right choice and we stand up against it (bullying), that is when we make a difference in our communities and our schools and that’s when bullying will start to go away,” said Price.

Bullied in elementary school, Price knows the struggle kids are going through when it comes to bullying.

“I believe we are on a path for a better tomorrow and that is what we have to continue to do.”

Several Canadian bloggers have spoken out about Pink Shirt Day and the impact it has had on their lives.

“The thing about bullying is it can be stopped with one thing: education. People are cruel over things they don’t understand, and we all need to help put an emphasis on kindness education,” said Bree from the Urban Umbrella.

On February 22, 2017, let’s all join together to put an end to bullying.

Buy your pink shirt from London Drugs or online at www.pinkshirtday.ca. Proceeds go towards anti-bullying initiatives across B.C., including Red Cross’s highly successful Beyond the Hurt program where youth are trained to teach other youth.

February 10th, 2015

Pink Shirt Day is February 25, 2015

Official #PinkShirtDay T-shirts Available at London Drugs in Support of Boys and Girls Clubs Across Western Canada
CKNWOF_PinkShirt_2015_8x10Every seven minutes someone is bullied on a playground in Canada (www.bullying.org). A University of Guelph Bullying Study found that 50 per cent of Canadian school children report being bullied with 45 per cent of surveyed children feeling unsafe when they go to school. Bullying is demoralizing, lowers self-esteem and has led to shootings and suicides in Canada. Bullying happens in many different forms but its purpose is to make someone else feel bad on purpose. Through awareness and education Canadians can continue to take a stand against bullying.


February 20th, 2012

Get in the Pink—Pink Shirt Day Feb. 29!

Five years ago, two grade twelve boys from Nova Scotia stood up for a younger boy who was being bullied for wearing the colour pink. They encouraged their schoolmates to wear pink and send a message against bullying. CKNW heard of the story and started running editorial dedicated to anti-bullying. Over time, this became a movement. Its goal is to discourage bullying by encouraging the wearing of the colour pink, and today we all know it as Pink Shirt Day.

2012 is the fifth year for Pink Shirt Day (PinkShirtDay.ca), which will be held on Wednesday, February 29. This is London Drugs’ fourth year of participation, and all locations will be selling pink shirts and buttons to raise awareness and funds for anti-bullying programs supported by the Boys and Girls Clubs of South Coast B.C. as well as the CKNW Orphan’s Fund.

Shirts are available at all
London Drugs locations
Last year, net proceeds of shirt sales at London Drugs totalled $75,000. This year we want to contribute even more, and hope to spread the word even farther that “Bullying stops here.”

Some facts about bullying:

  • Bullying happens to someone in Canada every 7 minutes on the playground (bullying.org)
  • 50% of Canadian school children report being bullied and 45% of children surveyed do not feel safe when they go to school (Bullying Study, University of Guelph)
  • Bullying can affect all ages—35% of workers have experienced worplace bullying first hand
  • Children who are bullied are at risk for imparied social development, mental and physical illnesses, suicide and school absenteeism
So dig out your pink shirts, pants or socks and have them ready for February 29th. Or visit a London Drugs store for the official Pink Shirt Day t-shirts or buttons. We’ll be rallying on our Facebook Page (www.facebook.com/LondonDrugs) and on Twitter (www.twitter.com/LondonDrugs) so follow us there for more information.

September 9th, 2011

How to deal with bullying

It’s a new school year. Perhaps your child is starting grade 1, or a new grade. There will be new teachers, new classmates and new school work. There are enough things to adapt to without having to face anxiety going to school because of a bully.

Bullying can take different shapes, and is more than just teasing, which is usually harmless when done in a playful, friendly way that both kids find funny. When your child is teased in a hurtful, unkind and constant way, it becomes bullying and needs to stop.

Bullying can be physical, verbal or psychological. It can also take the form of shunning or spreading rumors about someone, often affecting teens in an online setting. This treatment affects your child’s sense of self-worth and how they perceive relationships in the future, therefore it should never be brushed off.

KidsHealth.org has some great insight and tips to help children deal with bullying.

Possible signs of bullying

  • Anxiety about going to school
  • Trouble eating or sleeping
  • Unusual moodiness or distress
  • Avoidance of certain situations, such as not taking the school bus

If you suspect your child is facing bullying, encourage him or her to talk about it. Offer comfort and support and make sure your child knows it’s not his or her fault—lots of kids get bullied. Reassure your child that you will figure out how to handle it together.

Strategies to deal with bullying

  • Avoidance—It’s important to advise your child not to bully back—it can escalate into violence. Avoid the bully whenever possible, which could take the enjoyment out of it for the bully.
  • Hold the emotions—It’s natural to be upset, but bullies thrive on seeing your child’s anger or frustration. Help your child practice finding a sense of calmness or learning a poker face strategy. In some situations, holding in the emotions might take your child off the bully’s radar.
  • Walk away and ignore—Have your child firmly tell the bully to stop, and then walk away. Practice ways to ignore the hurtful remarks by acting uninterested. If your child doesn’t respond to the bully, they’ll likely lose interest.
  • Tell an adult—Teachers, principals, and lunchroom personnel at school can all help stop bullying. If the bully has indicated to your child that things will “get worse” if he or she tells, contact a teacher or school counselor right away.

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