You may be losing precious pixels every time you choose a standard 4×6 print size, pixels that are cropped to make your image fit the 4×6 shape. In fact, if you take pictures with a compact digital camera, you are likely losing 11% of your image. That could be the 11% that includes your dear Aunt Bea’s head, or the top of a totem pole, or the full impact of a stormy sky.
The reason for the pixel loss is this: most compact digital cameras shoot images with a 4:3 aspect ratio—this gives an image shape that is nearly square. Aspect ratio is the relationship between the height and width of the photograph. The standard 4×6 photograph has an aspect ratio of 3:2, which is more rectangular than the 4:3 image. When the image is printed, some of the long edge will be cropped.
Solution to the Crop-Top
Each London Drugs print is examined by hand to prevent gross cropping errors, like cutting off a person’s head. However, we offer an even better solution for the 4:3 image—a print that is exactly the same 4:3 aspect ratio.
Our 6×8 print size has a 4:3 aspect ratio, like most compact digital cameras on the market. When you print your image on a 6×8 photograph, you will not lose any pixels. Your photograph will be printed the way you took it: an image within a 4:3 shape.
Try it For Yourself
To introduce you to the beauty and impact of 6×8 prints, London Drugs has created a special offer…. (include offer here).
Note: While most compact digital cameras have a 4:3 aspect ratio, digital SLR cameras have a 3:2 ratio, which makes 4×6 prints ideal.
If you are enlarging digital SLR photos, however, the 6×8 print is good option. You will lose pixels—11%, in fact—but less of the image is cropped than with an 8×10 enlargement, which crops a whopping 17%.